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Website Development & Digital Marketing Content

103 posts

Creating Impactful Landing Pages: A Guided Approach for Local Businesses

Landing pages are crucial marketing tools, serving as the gateway to customer conversion. For local businesses, creating a well-designed landing page can make the difference between a potential customer merely visiting the site and converting into a ...

The Power of Digital Marketing Automation: Redefining Business Efficiency for Local Enterprises

Digital marketing automation is transforming the way businesses approach marketing. By automating repetitive tasks and streamlining marketing processes, it offers a new level of efficiency and effectiveness. This post explores how local businesses......

Revitalizing Online Presence: The Role of Content Marketing in Local Business Growth

In the rapidly evolving digital landscape, content marketing is becoming increasingly critical for local businesses seeking to expand their reach and grow their customer base. This post will delve into how local businesses can leverage content ......

Master the Art of Landing Pages & Leverage Web Analytics - Your Path to Conversion Optimization

Landing pages play a pivotal role in converting visitors into customers. A well-crafted landing page can dramatically increase your conversion rates. Here are key elements to consider when creating your landing page ......

Leveraging AI in SAAS: Elevating Your Customer Experience

In the Software as a Service (SAAS) landscape, customer experience is king. As businesses worldwide continue to embrace SAAS solutions for their day-to-day operations, the focus is shifting from simply offering software solutions to providing a seaml...

Exploring the Power of Interactive Web Experiences: The Game Changer for Local Businesses

In the bustling world of the internet, creating engaging, immersive experiences is key to standing out. Local businesses can leverage interactive web experiences to engage users more effectively, build stronger relationships, and drive business growt...

Enhancing Website Usability with AI: How Heatmaps Unlock User Experience Insights

The digital age has transformed how businesses operate, enabling them to connect with customers worldwide with just a few clicks. As local businesses harness the power of websites to grow their reach, one aspect stands critical - user experience....

The Power of AI in Content Personalization: A Game Changer for Local Businesses

In the digital realm, where users are bombarded with countless options, personalized content is a key differentiator that can enhance user experience and drive customer loyalty. Thanks to Artificial Intelligence (AI), personalization has entered a...

Understanding the Intricacies of SEO and AI Integration for Local Businesses

Artificial Intelligence (AI) is no longer a futuristic concept but a reality that is shaping many facets of business operations, including digital marketing and Search Engine Optimization (SEO). SEO, which was once primarily about embedding the right...

Revolutionizing Customer Retention: The Magic of AI-Driven Email Marketing

In the dynamic world of digital marketing, email remains a cornerstone strategy, especially for small to medium-sized businesses. With its cost-effective, direct, and personalized approach, email marketing is an efficient tool to reach out to, engage...

Riding the AI Wave: How Predictive Customer Analytics Is Shaping the Future of Local Businesses

Artificial Intelligence (AI) is no longer a concept confined to the realms of science fiction or the exclusive domain of tech giants. Today, even local businesses are embracing the transformative power of AI, particularly in the realm of predictive c...

Unlock the Power of Ecommerce & Create Content that Converts

In the digital era, ecommerce has become a powerful way for businesses to reach more customers and increase sales. Here's how you can make the most out of your ecommerce platform ......

AI and Localized Digital Advertising: A Winning Strategy for Local Businesses

Artificial Intelligence (AI) has been reshaping the landscape of digital advertising, enabling businesses to engage with their target audience more effectively. For local businesses, AI opens up opportunities for precise localized advertising that ma...

Optimizing Local Business Operations with AI: Streamlining Supply Chain Management

Artificial Intelligence (AI) continues to redefine business operations, and supply chain management is no exception. AI's ability to analyze vast amounts of data and predict future scenarios can help local businesses improve efficiency ......

Leveraging AI for Competitive Analysis: A Strategic Advantage for Local Businesses

In a rapidly evolving business environment, staying ahead of the competition is critical for local businesses. Artificial Intelligence (AI) brings a transformative approach to competitive analysis, helping businesses ......

Amplifying Social Media Presence with AI: A Guide for Local Businesses

In an era where digital communication is paramount, having a strong social media presence is vital for local businesses. The application of Artificial Intelligence (AI) in social media strategy can optimize outreach, boost engagement, and bring you closer to your audience. Let's break down how AI ca...

How a Small Business in NH uses AI in Their Day-to-day Business Operations

How we’ve started incorporating artificial intelligence into our small business, on a daily basis. There’s also a link you can use to get 80% off the price of an online course we created where you can learn how to do the same things!...

Enhance Engagement with Interactive Website Features

Creating a highly engaging and user-friendly website is essential for any business looking to make an impact online. One way to achieve this is by incorporating interactive features that enhance the user experience. Here are some key elements you can consider adding to your website......

Harnessing AI in Content Marketing: The Dawn of Predictive Analytics

As technology continues to evolve, so does the scope of possibilities in the digital marketing landscape. Artificial Intelligence (AI) is making waves in various aspects of business operations, and content marketing is no exception. Today, we delve into a specific way AI is enhancing content marketi...

AI and User Experience (UX): Crafting Smoother Digital Journeys

The digital age is evolving, and businesses are continuously looking for ways to enhance their online presence. One significant area where Artificial Intelligence (AI) is making a marked impact is User Experience (UX). By leveraging AI, businesses can now deliver more personalized, intuitive, and en...

AI and Email Marketing: Simplifying Customer Engagement for Local Businesses

Artificial Intelligence (AI) has been a game-changer in various industries, and its influence extends to email marketing, a tool that many local businesses rely on. AI's capacity to learn, adapt, and predict can make your email marketing campaigns more efficient, effective, and personalized. Let's e...

How Website Analytics Can Be Your Business's Secret Weapon

What if we told you that website analytics could be your business's secret weapon? It's time to dust off the misconceptions and delve into the untapped potential that lies within the numbers....

The Magic of AI Personalization: Turning Your Website into a Conversion Powerhouse

Website personalization is a powerful tool that can dramatically enhance the user experience and increase conversion rates. Let's deep dive into how AI-driven personalization can propel your local business to new heights....

7 Proven Strategies to Boost Your Local SEO and Attract More Customers

One critical aspect of a successful online presence is local SEO. Ensuring that your business ranks high in search engine results for local searches can significantly increase traffic to your website and, ultimately, your revenue....

Mastering User Experience (UX) in Website Development for Local Businesses

In today's competitive digital landscape, a well-designed website is crucial for businesses of all sizes. One of the key factors that set successful websites apart from the rest is a strong focus on user experience (UX)....

Why Automation is Essential for Every Business and How To Get Started

An economic downturn is characterized by slowing growth, reduced consumer demand, and increasing unemployment. In such a challenging business environment, companies must adapt to survive, and automation is a key tool in their arsenal....

ChatGPT Makes Artificial Intelligence Accessible for Local Businesses ... Right Now!

In this month's newsletter issue, we discuss artificial intelligence using ChatGPT for local businesses and upgrading your SEO by leveraging programmatic means....

5 Common Mistakes to Avoid When Conducting A/B Tests on Your Website

A/B testing is a powerful tool for understanding how users interact with your website and making data-driven decisions about design and functionality. However, it's easy to make mistakes that can lead to inaccurate or inconclusive results. In this post, we'll discuss five common mistakes to avoid wh...

How to Design an A/B Test for Maximum Insight and Minimal Risk

A/B testing is a valuable tool for local businesses in New Hampshire looking to improve their online presence and customer experience. By testing different versions of their website, businesses can gain valuable insights into what works and what doesn't, and make data-driven decisions to increase co...

The Role of A/B Testing in User Experience Design

A/B testing can also play a critical role in user experience design, helping businesses to understand how users interact with their website and to identify areas for improvement. In this post, we'll explore the role of A/B testing in user experience design for local businesses in New Hampshire....

Interpreting A/B Test Results: Understanding Statistical Significance

Interpreting A/B test results can be challenging for local businesses in New Hampshire. It's important to understand the concepts of statistical significance and to use the appropriate statistical methods to evaluate the results. In this post, we'll discuss what statistical significance is and how i...

A/B Testing for Email Marketing: Best Practices and Real-world Examples

A/B testing is a valuable tool for local businesses in New Hampshire looking to improve their email marketing efforts and boost engagement with their customers. By testing different versions of their emails, businesses can gain valuable insights into what works and what doesn't, and make data-driven...

How Businesses can Benefit by Creating an New Employee Onboarding Site

Bringing in a new employee to a company can be exciting, but also very time-consuming. There are a lot of steps required to get a new employee up-to-speed and, often, a lot of people involved in the process from varying departments such as human resources, finance, and members from the team that the...

The Benefits of File Sharing Functionalities on Your Website

Running a business requires a lot of collaboration typically in the form of face-to-face conversations, emails and phone calls, but also the sharing of files. Files may need to be passed around to one or many individuals for review, design, production, confirmation, compliance, content creation, and...

Why Every Business Should Setup a Customer Service Website

Websites are often perceived as being important during the initial, client research phase. Maybe even the sales phase. But websites aren't often considered when it comes to nurturing relationships with current clients. Having a "customer service" section of your website can help to provide your inte...

Benefits of a Custom Administrator Content Editor for Business Websites

The best websites don't sit idly by for weeks and months, showing the same static content every day of the week. Websites that make a real impact to businesses are alive with updates, new content and dynamic information. Unfortunately, for many businesses, the content is simply too difficult to mana...

How to Get Started with Zapier for Local Businesses

Zapier is a powerful automation tool that can provide many benefits for local businesses, such as increased efficiency, improved accuracy, better customer service, and more....

How can Zapier Help Local Businesses with Email Automation?

Zapier is a great tool for helping businesses automate tasks and become more efficient. One such way is via email automation. Here are several ways in which Zapier can help businesses with email automation....

What are Internal Links in SEO? And Why do You Need to Use Them?

Internal links are text, button or image links that send users to another page on the same site instead of to an external site. It's crucial for search engine optimization that a website utilizes internal links since Google uses them to discover new content and pages on your website....

Data Analytics: How Businesses in NH can get Started

In today's digital age, data and analytics play a crucial role in the success of local businesses. By leveraging data and analytics, businesses can gain valuable insights into their target audience, improve their digital marketing strategies, and optimize their website for maximum engagement and con...

Common Digital Analytics Challenges for Local Business Websites

Measuring and understanding digital analytics is crucial to knowing whether or not certain activities are working and should be continued or ended. However, local businesses can face a variety of challenges when it comes to data analytics and websites....

Advanced Digital Analytics that Local Businesses can Leverage

Do you have an established plan for tracking and measuring the analytics of your digital marketing and website campaigns? Having a plan and being consistent is a good place to start but, when ready, there are many advanced metrics that local businesses can track to gain even more valuable insights i...

Top Website Analytics to Track for Local Businesses

Is your website actively growing your business? Do you know why or why not? If you're struggling coming up with an answer to that question, it may be time to begin tracking and understanding the performance of your website in terms of digital analytics....

Digital Analytics that Don't Provide Much Value for Local Businesses

With the rise of social media and digital advertising, and how easy they both made it to track marketing data, it became exciting to see real-time results. Unfortunately, many of the metrics that we value on our personal social media accounts are not what's important for tracking return on investmen...

How a Local Business can Get Started with Google Analytics

Google Analytics is a powerful tool that can provide valuable insights into website performance and user behavior. Not only do they offer a free plan, but getting started is easy enough for any local business....

Alternatives to Google Analytics for Tracking Website Data

While Google Analytics is one of the most widely used website analytics tools, there are several alternatives that businesses can use to track website performance and user behavior. Some may have varying levels of free plans and offer a different set of metrics to track, but they're worth reviewing ...

Important Google Ad Metrics to Track for Ad Performance

Google Ads (formerly known as Google AdWords) is a powerful advertising platform that allows businesses to reach a targeted audience through various channels such as search, display, and video. While we'd recommend giving Google Ads a try for your next marketing campaign, we don't believe that you s...

How Local NH Businesses can get Started with SEO

Search engine optimization (SEO) is one of the most common digital marketing techniques available to local businesses. That's because of the immense, long-term benefits that it can provide such as free traffic and high-quality website visitors....

Common Challenges Local Businesses Face with SEO

Search engine optimization is a popular and high-quality digital marketing technique for growing your website. However, it's easier said than done - there are still many challenges that local businesses face when trying to implement it....

Advanced SEO Strategies for Local Businesses in NH

Maybe you're well aware of SEO and the benefits that it can have to your business's website, and maybe you've even hired a specialist to help with some basic site optimization (or you've done it yourself). Covering the basics like meta tags and image alt descriptions are important, but do you want t...

Important Metrics to Track for Your Website's SEO

Search engine optimization can be an incredibly powerful tool to help you grow both your website and your business. But would you know how to track, measure and attribute the success of your website back to your site's SEO? Without knowing which metrics to track, you would struggle knowing the retur...

How Businesses can Leverage Their Websites to Grow During a Recession

Economic recessions can cause a real strain on a business, its finances and workforce. However, its website can be leveraged in new and advanced ways to make the business more efficient and help weather the economic storm....

How Businesses can Grow During an Economic Recession

While economic downturns are often challenging for businesses and require difficult decisions, they also present unique opportunities for certain businesses to grow....

How can NH Businesses Prepare for a Recession?

Challenging economic times can cause fear and panic in the minds of both individuals and business leaders. As we saw with the recent COVID pandemic, recessions can happen at nearly any time, so it's important for businesses to always be prepared....

Best Ways for Businesses to Leverage Marketing During a Recession

During an economic recession, it's important for local businesses in New Hampshire to focus on cost-effective marketing strategies that can help them reach new customers and maintain sales....

Leveraging AI in Digital Marketing for Local NH-based Businesses

Artificial intelligence (AI) is rapidly changing the way businesses operate, and the digital marketing industry in New Hampshire is no exception. Local businesses in particular stand to benefit greatly from incorporating AI into their marketing strategies. Whether it's automating repetitive tasks, a...

Influencer Marketing for Local Businesses in New Hampshire

Influencer marketing can be an effective way to increase brand awareness and drive sales in a targeted geographic area, but it's important to choose the right influencer and understand the costs and potential return on investment before committing to a partnership. In this post, we'll explore the in...

Benefits of an Influencer Marketing Strategy for Law Firms

Influencer marketing can be a valuable strategy for law firms in New Hampshire, just like any other business, as it can help increase brand awareness and attract new clients. But, the importance of influencer marketing for law firms may vary depending on the nature of the law firm and its goals....

Benefits of Interactive Website Experiences for New Hampshire-based Businesses

In today's digital age, having an engaging and interactive website is crucial for any business looking to stand out and connect with potential customers. For local businesses, an interactive website can be especially beneficial in creating a memorable user experience, building trust, and ultimately ...

Digital Marketing Success in 2023 - An AI Short Story of a NH Business

This is a fun little short-story that I had artificial intelligence write about me helping a fictitious, New Hampshire business improve their digital marketing in 2023. It's interesting, because the conversation sounds very familiar and many of "Joe's" questions are similar to those asked by busines...

Keyword Research Tips for Law Firm Search Engine Optimization

Keyword research is a crucial aspect of search engine optimization (SEO) for any website, and law firms are no exception. By identifying and targeting the right keywords, law firms can improve their visibility in search results and attract more qualified traffic to their websites....

Social Media Advertising Tips for Law Firms

Social media advertising can be a powerful tool for law firms looking to reach a wider audience and drive traffic to their websites. By creating targeted ads on popular platforms like Facebook, LinkedIn, and Instagram, law firms can increase their visibility and reach potential clients who may not h...

Digital Marketing and Website Automation Tools for Law Firms

As a law firm, it's important to have a strong online presence in order to reach potential clients and showcase your services. But managing a website and implementing effective digital marketing campaigns can be time-consuming and resource-intensive....

Digital Marketing Challenges for Businesses in New Hampshire

Digital marketing can be a powerful tool for businesses of all sizes and industries, but it can also present its own set of unique challenges, especially for businesses in smaller states like New Hampshire....

Website Challenges for Businesses in New Hampshire

As a small business owner in New Hampshire, you know that running a successful company can be a challenge. One aspect that can be particularly tricky is maintaining a strong online presence through your website....

Responsive, Mobile Website Optimization Techniques for Law Firms

More and more people are using their smartphones to browse the web, and it's important for law firm websites to be accessible and easy to use on mobile devices. If a website is not optimized for mobile, it may be difficult for users to navigate and access the content, which can lead to a poor user e...

Landing Page Optimization for Lawyer Websites

If you're a lawyer or run a law firm, you know how important it is to attract and convert potential clients. One key way to do this is through effective landing page optimization as part of a digital marketing campaign....

Website Loading Speed Performance Guide for Law Firms

In this post, we'll explore the importance of website loading speed for law firms and provide tips on how to optimize it. From optimizing images and media to minimizing the use of JavaScript and upgrading the hosting environment, we'll cover all the key factors to consider when improving website spe...

Security and Privacy Considerations for Law Firm Websites

As a lawyer or law firm owner, you know that protecting sensitive client information is of the utmost importance. A data breach or unauthorized access to client data can have serious consequences, including financial loss, reputation damage, and legal liabilities....

The Importance of Website Accessibility for Law Firms

As a lawyer or law firm owner, you know that having a website that is accessible to all users is critical for reaching and engaging with potential clients. Accessibility refers to the design and functionality of a website that enables users with disabilities to access and use it....

Advanced Functionalities, Plugins and Calculators for Law Firm Websites

As a lawyer or law firm owner, you know that having a website that is feature-rich and provides value to visitors can be a key factor in attracting and retaining clients. In this post, we'll explore the various advanced capabilities that law firms can integrate into their websites and provide tips o...

How Law Firms can Leverage Websites to Lower Their Operational Costs

As a lawyer or law firm owner, you know that economic recessions can have a significant impact on businesses, including law firms. In these challenging times, it's important to find ways to reduce costs and increase efficiency....

Best SEO Practices for Law Firm Websites

Search engine optimization (SEO) is important for any business, but it can be an especially crucial digital marketing strategy for law firms, who often rely on local clients and need to establish their expertise in specific practice areas....

Website Design Tips for Law Firms

The importance of web design for law firms cannot be overstated. In today's digital age, a website is often the first point of contact that potential clients have with a law firm. As such, it's crucial for law firms to have a well-designed website as part of a digital marketing program that showcase...

Email Marketing Strategies for Law Firms

If you're a law firm looking to reach and engage with potential clients, email marketing should be an integral part of your digital marketing strategy. Email allows you to communicate directly with your audience, providing valuable information and staying top of mind. By building and maintaining a l...

Email List Building Techniques for Law Firms

Email lists are an essential tool for any business, and this is especially true for law firms. Building an email list allows you to communicate directly with potential clients and keep them informed about your services, updates, and news. An email list can also help you build relationships with your...

Website Analytics Guide for Law Firms

As a law firm, having a strong online presence is more important than ever. But simply having a website is not enough – it's also important to track and analyze data about your website's performance to understand how it is being used and how you can improve it....

Conversion Rate Optimization Techniques for Law Firms

As a small law firm, it can be tough to get noticed and grow your practice. But there is hope. By leveraging the power of the internet and implementing effective conversion rate optimization strategies, you can drive more leads and clients to your firm....

User Experience Best Practices for Law Firm Websites

As a law firm, it's important to establish credibility and trust with potential clients. But in today's digital age, the way your firm presents itself online can be just as important as your reputation in the real world....

Search Engine Optimization for Local New Hampshire Law Firms

Law firms rely on search engines to reach potential clients who are looking for legal services. By ranking high in search results, law firms can increase their visibility and credibility, and stand out from the competition....

Lead Generation Techniques for New Hampshire Law Firms

From search engine optimization to social media marketing, there are many tactics that law firms can use to generate leads and build their client base. In this post, we'll explore the importance of lead generation for law firms and provide tips and best practices for attracting and converting potent...

The Importance of Content Creation for New Hampshire Lawyers

By regularly creating and sharing valuable, relevant, and consistent content, law firms can attract potential clients, improve their search engine ranking, strengthen relationships with existing clients, and demonstrate their expertise in their field....

Website Development for Local New Hampshire Law Firms

A website allows law firms to reach a wider audience and attract potential clients, and can be an effective way for law firms to showcase their expertise and establish credibility....

Digital Advertising Guide for Local Law Firms

Digital advertising refers to the use of online platforms, such as search engines, social media, and websites, to promote a business and reach potential clients. Digital advertising can be an effective digital marketing technique for local lawyers to reach a targeted audience and promote their servi...

The Complete Guide to Programmatic SEO for Your Website

Creating new content is hard and time-consuming. Coming up with new topics, finding the time (and enough time) ... this is where programmatic SEO, as a strategy, can come in and be a major contributor to the success of your site and grow your visitors....

Save Time & Money by Working With a Smaller Agency

Is it better to work with a larger or smaller company? Which one will give you better quality, communication and results? I'm going to share my personal stories about why those expectations are wrong, and why I'm building ZeroToDigital to do it all better....

13 Effective Digital Sales Funnel Ideas for Your Local Business

Effective websites in 2022 and beyond are not simple, static sources of information. Rather, they are active, efficient and measured sales representatives for your business constantly producing new leads and growing your revenue....

Why Website Design is Pointless or, at least, Overrated

The design of your website has its place, but it takes up the vast majority of a website manager's time and energy - reducing time spent on lead management, sales and content creation....

LBRY, Digital Content Distribution, SEO and Keyword Analysis Review

LBRY, Inc. is a cryptocurrency company headquartered in Manchester, New Hampshire, and they're looking to transform digital content distribution. We've put LBRY and its website through our currently 3 digital marketing and website tools and will share the results of our findings along with some brie...

The Complete Guide to Website Development for Businesses

In this post, I want to present a complete guide, of sorts, for how to approach website development for businesses. This is with the understanding that you might not have a developer on staff, you might try to build the site yourself or hire a 3rd-party team, and it's vital that you "end" the proces...

30 Ways that Any Business can Automate to Prepare for a Recession

Business automations can help your company save needed time, costs and energy during an economic recession, or even depression. We've compiled a list of automations that your company should consider implementing based on general business operation categories....

15 Awesome Tools to Elevate Your Business's Website Development

Over the years in website development and managing over 50 websites for clients, I've gathered a list of tools that I use regularly to make my job that much easier and make it possible for me to manage so many sites....

Human Resource Consulting Firm Website Review Case Study [Video]

In this case study, we're going to look at the website for HR ROI Consulting of Concord, New Hampshire and how the have a lot of good, high quality content, but maybe there are some areas and opportunities for making modifications that would improve the performance of their website at turning visito...

Credit Union Website Review and Optimization Case Study [Video]

Is your website gaining or losing customers due to its user experience? In this case study, we look at the website for Bellwether Community Credit Union of Manchester, New Hampshire - what they're doing and might be able to improve....

Law Office Website Review and Optimization Case Study [Video]

Does the design of your website help or hurt your chances of turning visitors into customers? In this case study, we look at the website for Alfano Law Office of Concord, New Hampshire - what they're doing and might be able to improve....

B2B Manufacturing Company Website Optimization Case Study [Video]

In this case study, we're going to look at Hitchiner Manufacturing of Milford, New Hampshire - and review their websites great content, and identify how it could be reorganized to better transform website visitors into paying customers....

The Top 4 Content Marketing Services for Your Business Website

Your site's content is important. It can bring new users to your website. It can be shared on social media to people all over the world. It can educate users and transform them from site visitors to prospects, leads and eventually paying customers for your company....

The Top 6 Search Engine Optimization Services for your Business Website

SEO is an effective way of marketing your business's website. There are a number of search engine optimization services that a company can and should consider investing in to grow their free, organic ...

The Top 4 Lead Generation Services for Your Business Website

Every business needs to have a website that plays a positive role in the success of the actual business - increasing sales, growing revenue and cutting costs. Lead generation transforms your website visitors into customers....

The Top 11 Website Services for Your Business

There are a number of website services that a company can and should consider investing in to grow their business online. We're going to highlight those services and where you business sho...

Expanding a B2B Consulting Company's Online Reach Case Study

In this case study, we're going to look at Sanborn, Head & Associates of Concord, New Hampshire - and review how they're currently leveraging digital marketing to grow their business, and where some o...

Optimizing an Insurance Agency Website's Lead Generation Case Study

We're looking at the Davis & Towle Insurance Group of Concord, New Hampshire - how we can see that they are or are not leveraging digital marketing and website optimization, and some recommendations t...

Boosting a Local Business through Website Design and SEO Case Study

In this case study, we look at the Health Club of Concord on Garvins Falls Road in Concord, and address how we'd approach growing their business via website optimization and digital marketing....

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