Hi, I'm Tyler Willis and I've been helping businesses optimize their digital marketing and web development efforts for over 10 years. I excel at teaching and helping companies understand complex digital solutions, and applying them to their businesses.
(Newsletter Issue #2 - originally sent February 2023)
This is Tyler, founder and owner of ZeroToDigital, a marketing and web development agency located in Loudon, NH. Every month, I send this free email to businesses and individuals who are motivated to grow and optimize their businesses, websites and digital marketing.
Here are this week's stories. Enjoy!
Artificial intelligence has never been more accessible for local businesses than it is right now
There’s a good chance that you’ve heard about ChatGPT during the past couple of months. If not, you’re at least somewhat familiar with artificial intelligence and that it’s making waves in the tech industry.
Well, ChatGPT is an AI tool that has bursted on the scene not only because, right now, everyone can try it out for free, but also because the language it produces sounds very … real.
Here is ChatGPT describing itself:
“ChatGPT is a large language generation model developed by OpenAI that uses machine learning techniques to understand and respond to natural language input, allowing it to generate human-like text.”
What makes it so interesting is that it opens a whole world of possibilities for how it can be used by local businesses right now in areas such as digital marketing, emails, website content and more.
I asked ChatGPT to put together a short list of how it could be used by local businesses. This is what it gave me:
- Generating website content: ChatGPT can be used to create unique and compelling product descriptions, blog posts, and FAQs.
- Generating email and social media marketing campaigns: ChatGPT can be used to generate high-quality, engaging marketing content for email and social media campaigns.
- Responding to customer inquiries: ChatGPT can be integrated into a business's website or social media channels to automatically respond to customer inquiries in a personalized and timely manner.
- Personalized recommendations: ChatGPT can be used to generate personalized product or service recommendations for website visitors based on their browsing history and previous interactions with the business.
You can even use ChatGPT to give you ideas and inspiration for various items you’re working on, ask it to modify it’s answers based on any given parameter, and infinitely more.
For example, I asked ChatGPT to rephrase the paragraph above but in the words of William Shakespeare:
“ChatGPT, a model of grand language generation by OpenAI doth use techniques of machine learning to comprehend and respond to the tongue of man, thus generating text most human-like.”
That might be more amusing than productive, but it might spark some innovative ideas!
We’ve actually started using ChatGPT to supplement the marketing services that we provide to clients, and we see using this more and more going forward to help make our services and products more creative and inspired.
Programmatic SEO - next-level search engine optimization
Search engine optimization (SEO) is the process of improving the quality and content of your website to achieve high search rankings and generate high quality web traffic long term.
SEO is a very popular digital marketing tactic - one that even many non-technical or marketing-experienced individuals can get started with. But those low-hanging opportunities to update things like page titles and meta descriptions will only get you so far.
Programmatic SEO is an advanced SEO tactic that has long been ignore because of it’s technical difficulty, but we’ve recently unlocked in a newly-released product geared toward local businesses called SEOBrrr (yeah … we provide more than just digital marketing services ????).
But what is programmatic SEO? And how does it work?
It’s the process of creating high-quality content for your website programmaticallyby leveraging your existing data. Let’s say that you have a list of products or services that you want to market to a list of industries in a list of towns. We would combine all of that data on a spreadsheet to be used in a new “campaign”.
Once we have the data, we can put together our template. The template is basically a short piece of content or blog post where variables are placed to ultimately be replaced by real data from the spreadsheet.
If you can add data to a spreadsheet and write a short blog post then you can do programmatic SEO.
The benefits? Dozens or even hundreds of new posts for your website to be indexed by search engines, targeting long-tailed keywords and growing your organic, search engine traffic.
- How local businesses can get started with digital analytics
- Websites can still help businesses grow even during recessions
- 143 digital marketing terms and definitions to know
- A visualization of the compounding power of SEO
One last thing ...
We at ZeroToDigital help businesses every day with digital marketing and website development services, such as: design, lead generation, optimization, hosting, analytics, and more (see a more complete list of services here)!
Let us know today if there's anything that we can help you with. There's no pressure, we'll at least try to point you in the right direction. ????