How a Small Business in NH uses AI in Their Day-to-day Business Operations

(Newsletter Issue #6 - originally sent May 2023)

Hey!

This is Tyler, founder and owner of ZeroToDigital, a marketing and web development agency located in Loudon, NH. Twice per month, I send this free email to businesses and individuals who are motivated to grow and optimize their businesses, websites and digital marketing. If you're not interested, you can unsubscribe here.

This newsletter is going to be slightly different than most. Typically, we include 2 stories covering various digital marketing and website topics. However, in this edition, I’m going to show you how we’ve started incorporating artificial intelligence into our small business, on a daily basis.

(If you scroll to the end of this newsletter, there’s a link you can use to get 80% off the price of an online course we created where you can learn how to do the same things!)

We use AI to help make our writing better

I’m not the best writer, but I have a lot of writing that needs to be done on a daily basis. Blog posts, webpage copy, even client emails. AI (specifically, ChatGPT) helps me with my writing by:

Creating an outline: I don’t always know how to get started or organize my thoughts, but if I tell AI the topic or what I’m looking to accomplish, it’ll help me with a structured outline that I can tweak and adapt to my liking.
Professionalizing: I often leave paragraphs thinking that I didn’t explain myself well, or maybe the grammar was wrong. I can have AI review my writing, fix it, make it more professional and even have it take a crack at generating the paragraph itself.
Doing it for me: You could even task AI with doing the writing for you as a way to super-streamline the process (but make sure you review and add your tweaks so that it fits your style, is original and correct!).

We use AI to help create images for our website, digital ads, and more

Do you have a website? How often have you struggled to get or find high-quality images for your website? After all, bad-quality, outdated images can make any website design look terrible.

I’ve started using AI to help me generate great images for blog posts, services, ads, and more. For example, we make websites for a lot of local businesses such as roofers, plumbers, real estate agents, attorneys and more. Here are some images that we’ve generated and used on their we

Could you use AI-generated images to make your website look more professional?

We use AI for education and research

When we work with clients, we ensure that we have a proper understanding of not only their business but their industry as well. To do this, we have to read and study a lot of material, reports and data.

AI helps us do that in a fraction of the time, helping to summarize large articles, make sense of trends in data and even make future projections. AI removes 90% of our research and development time and energy.

Here’s how we do it (and how you can, too!)

As stated at the beginning of this newsletter, we’ve created an online course (specifically for NH-based businesses) where you can learn how to use various artificial intelligence tools to make your job easier and business more successful. We include general overviews of different aspects of AI as well as step-by-step tutorials on getting started with various tools.

For a limited time (only for recipients of this email), you can access the online course and get an 80% discount on the price of registration.

Discover the power of AI and its relevance to your business. Grasp AI basics, understand its impact on local industries, and learn to leverage AI tools without needing a tech background. Equip your business for the future, enhance decision-making, increase efficiency, and unlock growth potential with AI. Experience practical, local, and relatable learning like never before!

One last thing ...

We at ZeroToDigital help businesses every day with digital marketing and website development services, such as: design, lead generation, optimization, hosting, analytics, artificial intelligence, and more (see a more complete list of services here)!