Hi, I'm Tyler Willis and I've been helping businesses optimize their digital marketing and web development efforts for over 10 years. I excel at teaching and helping companies understand complex digital solutions, and applying them to their businesses.
Are you a local, New Hampshire business looking to expand your reach and drive more sales? Influencer marketing may be the solution you're looking for. By partnering with individuals who have a large following on social media, businesses can tap into their audience and reach a large number of potential customers in a relatively short amount of time.
Influencer marketing can be an effective way to increase brand awareness and drive sales in a targeted geographic area, but it's important to choose the right influencer and understand the costs and potential return on investment before committing to a partnership. In this post, we'll explore the ins and outs of influencer marketing and show you how it can benefit your local business.
What is influencer marketing?
Influencer marketing is a strategy that involves partnering with individuals who have a large following on social media platforms like Instagram, YouTube, TikTok, and others, in order to promote a product or service to their audience. These individuals are called "influencers" and they have built a loyal following by providing valuable content and building a personal brand.
For local businesses in New Hampshire, influencer marketing can be a powerful tool to increase brand awareness and drive sales within the state. As a local business, you understand the importance of reaching your target audience and building relationships with customers in your community. Partnering with an influencer who is based in New Hampshire, has a strong following among the local community, and aligns with your brand values can be an effective way to reach more potential customers and connect with them on a deeper level.
Ways to leverage influencer marketing
One way to use influencer marketing is to partner with an influencer to create sponsored content that highlights your product or service. This can include a video or photo of the influencer using your product or service, a written review, or a social media post that mentions your business. By leveraging the influencer's reach and credibility, this content can help increase awareness of your brand among their followers and drive more sales.
Another way to use influencer marketing is to participate in giveaways or contests on social media platforms where the influencer's followers can win a prize from your business, such as a free meal or a discount on a service. This can help increase engagement and excitement around your brand.
How to get started
There are several steps a New Hampshire-based business can take to get started with influencer marketing:
- Identify your target audience: Before you begin looking for influencers to work with, it's important to have a clear understanding of your target audience. Consider factors like age, gender, location, and interests when identifying your target audience. This will help you identify influencers who have audiences that align with your target market.
- Research influencers: Once you have a clear understanding of your target audience, you can begin researching influencers who have audiences that align with your target market. Look for influencers who are based in New Hampshire and have a strong following among the local community. You can use social media platforms like Instagram, YouTube, TikTok, and others to find influencers and learn more about their audience.
- Evaluate influencers: After you've identified a few potential influencers, evaluate them based on factors like their reach, engagement, and brand alignment. Look for influencers who have a genuine interest in your product or service and whose followers align with your target audience.
- Reach out to influencers: Once you've identified the right influencer, reach out to them and introduce yourself. Explain your business and what you're looking to achieve with influencer marketing. Be honest and transparent about your budget and ask for their rate card or what they would expect to receive for the partnership.
- Define the campaign: Once you have a partnership established, work with the influencer to define the campaign. This includes determining the goals of the campaign, the type of content that will be created, and the timeframe for the campaign.
- Measure and track the campaign: Throughout the campaign, it's important to track the performance by measuring metrics like reach, engagement, and website traffic coming from the influencer's posts. This will help you see if the campaign is generating results and make any necessary adjustments.
It's important to keep in mind that influencer marketing can be an expensive strategy, so it's essential to have a clear understanding of the costs and potential return on investment before committing to a partnership. By following these steps, a New Hampshire-based business can get started with influencer marketing and begin reaching more potential customers and drive sales.