Hi, I'm Tyler Willis and I've been helping businesses optimize their digital marketing and web development efforts for over 10 years. I excel at teaching and helping companies understand complex digital solutions, and applying them to their businesses.
Search engine optimization (SEO) is one of the most common digital marketing techniques available to local businesses. That's because of the immense, long-term benefits that it can provide such as free traffic and high-quality website visitors.
Though technical, many SEO techniques can still be implemented by local businesses. Here are a few ways that your business could get started:
- Research keywords: Identify the keywords and phrases that potential customers are using to find businesses like yours.
- Optimize your website: Make sure your website is properly optimized for the keywords you’ve identified. This includes things like title tags, meta descriptions, and header tags.
- Build local citations: Get listed in directories like Yelp, Yellow Pages, and Google My Business.
- Create valuable content: Create high-quality, relevant content that will attract links and social shares.
- Build backlinks: Reach out to other websites in your industry and ask them to link to your site.
- Monitor and adjust: Use tools like Google Analytics to track your website's traffic and search engine rankings, and make adjustments to your strategy as needed.
- Consider hiring an expert: If you’re not comfortable with the technical aspects of SEO, consider hiring a local expert to help you.