Hi, I'm Tyler Willis and I've been helping businesses optimize their digital marketing and web development efforts for over 10 years. I excel at teaching and helping companies understand complex digital solutions, and applying them to their businesses.
Maybe you're well aware of SEO and the benefits that it can have to your business's website, and maybe you've even hired a specialist to help with some basic site optimization (or you've done it yourself).
Covering the basics like meta tags and image alt descriptions are important, but do you want to take your site's SEO to the next level?
Here are a few techniques that you can leverage to upgrade your search engine optimization:
- Optimize Google My Business: Make sure your business is listed on Google My Business and that all the information is accurate and up-to-date. Include photos, business hours, and customer reviews.
- Build local citations: Get listed in directories like Yelp, Yellow Pages, and other local business directories.
- Optimize for voice search: With the increasing popularity of voice assistants like Alexa and Google Assistant, it's important to optimize your website for voice search by using natural language and long-tail keywords.
- Utilize structured data: Use schema markup to help search engines understand the information on your website and display it in rich snippets.
- Create location-specific content: Create location-specific content, such as blog posts or landing pages, that are optimized for specific cities or neighborhoods.
- Optimize for mobile: Ensure that your website is mobile-friendly and properly optimized for small screens.
- Use social media: Use social media platforms like Facebook and Twitter to promote your business and interact with customers.
- Monitor online reviews: Monitor online reviews and respond to both positive and negative feedback.
- Invest in local PPC campaigns: Invest in local PPC campaigns to drive more targeted traffic to your website.
- Leverage local influencers: Leverage local influencers or brand ambassadors to promote your business and build trust with potential customers.