Digital marketing & website development lists of ideas, links and resources

Search result -> blog post -> service page -> signup form

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07/27/22

Facebook post -> conversion page

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Paid Google ad -> product page -> checkout form

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Paid Google ad -> blog post -> request a quote

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Backlink -> service page -> request a quote page

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Paid Google ad -> blog post

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Home page -> pricing page -> signup page

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Email newsletter -> case study -> signup page

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Digital tool -> blog post -> service page -> request a quote page

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Home page -> service page -> request a quote page -> email drip campaign -> sale

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Brand goals

Create content that establishes your brand goals. Share loyalty programs, new products in development, or improved customer service policies.

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Discounted items

Promote noteworthy discounts, perhaps around a theme or holidays such as Valentine’s Day or New Year’s resolutions.

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07/27/22

Lists

They're easy to scan and quick to read making them popular for visitors. Give your readers 10 tips, 9 ways, 5 reasons, 8 signs, etc.

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07/27/22

Feature a celebrity

Showcase an actor, rock start, athlete, or another celebrity related to your industry that will resonate with your target audience.

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07/27/22

Giveaway

Feature online contests, promotions or giveaways. Run a contest on your website asking users to follow your social media pages or ‘like’ your posts.

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Industry news

Share related news or information about the industry. Take it a step further and use a platform like Google Alerts to curate daily industry news snippets from around the globe, or share newsworthy Twitter posts related to the industry or replies from foll

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Employee appreciation

Introduce a new team member or celebrate the accomplishments of existing employees.

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Video tutorial

Demonstrate how to use your product and service, or share the success stories of your customers.

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Book review

Write a review for an important book for your industry to educate or inspire your audience.

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Informative post

Share information about your products or services, or industry-related items that would be helpful for your audience.

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Quotes

Share and expound on quotes that resonate with your goals.

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Resource page

Create a page (like this one) that includes all of your how-to posts, guides, videos and more.

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Interviews

Interview someone in your niche. It could be an employee, a colleague, a loyal customer, an expert, or a social influencer. And if there’s a tie-in, explain how your products or services contributed to their success.

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Business pages

Update your business pages like Google Business, Facebook and other local profiles with helpful information, ratings, and maps.

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Checklists

Like lists, checklists are also easy to scan for readers, but checklists help people keep track of information, follow steps and remember important details.

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Customer reviews

Build credibility by highlighting a customer review and invite your audience to submit their own.

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Q&A

Host a question and answer session on social media about your product or service and interact with your customers. Turn the results into a blog post.

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Podcasts

Start a weekly or monthly podcast on your website to answer common questions about your products or services.

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FAQs

Create a frequently-asked-questions page that will allow your audience to quickly find answers to their questions and learn more about your services.

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Local guides

Highlight local business and non-profits.

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Job hunting tips

Help your audience to understand what makes a candidate stand out. Share new business openings in your industry and tips on updating resumes.

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User-generated content

Share content provided by your customers and clients - questions, comments, ideas, etc.

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07/27/22

E-books

Create longer, more in-depth content that can be downloaded via a PDF.

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Templates

Provide a model that others can replicate to achieve results such as guides or downloadable spreadsheets.

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07/27/22

Infographics

Create a blog post but visually using graphics and imagery.

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07/27/22

Guest posts

Allow others to create and post content on your site.

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07/28/22

Polls

Ask for feedback on social media (or find polls conducted by other accounts) and share and dissect the results.

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07/28/22

Memes

Incorporate memes in your post content to add personality.

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07/28/22

Refresh existing content

Remove outdated content and update, modify and improve existing posts.

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Article roundups

Compile a roundup of favorite articles related to your industry from the past week. Add summaries of the articles with links to the full pages.

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Recap posts

Summarize a recent event or relevant news/happenings in the industry.

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Webinars

Host a free webinar, choose experts in your industry

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07/28/22

Reflections

Share something you or your business has learned from success or failure and key takeaways from the experience

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07/28/22

Case studies

Examine how you or a client has achieved success in a particular situation

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07/28/22

Business spotlight

Feature a fellow local business

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Buying guide

Educate your audience about buying specific products, comparisons, strengths and weaknesses

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Company news

Share relevant announcements, news and achievements about your business including acquisitions and new product offerings

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Behind-the-scenes

Share what happens behind the scenes of your business, manufacturing plant or service center

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07/28/22

Whitepapers

Write a persuasive, authoritative, in-depth report about an important element of your business or industry

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07/28/22

Press releases

Write an article for print or online publications whenever anything newsworthy happens within your organization.

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07/28/22