ZeroToDigital
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The List
578 items
1
Digital marketing services
ZeroToDigital offers digital marketing services for a number of different industries. We created a "complete guide" template that populates content based on the industry selected.
SEO
programmatic
example
08/03/22
2
Local business list
ZeroToDigital has accrued a large list of local businesses in New Hampshire, their towns and industries. With a current list of over 1,000 businesses, a hundred industries and dozens of towns, we are able to generate over 50,000 unique URLs that we've submitted to search engines.
SEO
programmatic
example
08/03/22
3
Target audience
Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.
Digital Marketing
definition
08/05/22
4
House list
Your house (or retention) list is an email list that a business has built manually over time. It's often the highest quality of email lists and is valuable to your marketing and sales efforts.
Digital Marketing
definition
08/05/22
5
Focus on your audience
Your audience sees enough sales-y posts. Focus, instead, on engaging with them in a real, personal way.
Digital Marketing
trend
08/09/22
6
NFTs and crypto
You might not think that these relate to your business, but they might. There are many companies producing technology that does cross over various industries and can be leveraged by regular businesses.
Digital Marketing
trend
08/09/22
7
Redirect
You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.
Digital Marketing
definition
08/06/22
8
HTML emails
You can build your email purely with HTML and some publications may require that you send them an HTML version of your campaign to send.
Digital Marketing
definition
08/05/22
9
Yes, LinkedIn is making a comeback as their monthly users continue to grow and more and more businesses are reporting positive lead generation figures.
Digital Marketing
trend
08/09/22
10
Yellow.place
Yellow.place is a platform to help users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
11
Opinion pieces
Write open-ended pieces of content based on a topic that matters to your audience. Formulate a popular or un-popular opinion and write about it.
Content
idea
07/28/22
12
Press releases
Write an article for print or online publications whenever anything newsworthy happens within your organization.
Content
medium
07/28/22
13
Book review
Write a review for an important book for your industry to educate or inspire your audience.
Content
idea
07/27/22
14
Whitepapers
Write a persuasive, authoritative, in-depth report about an important element of your business or industry
Content
medium
07/28/22
15
Testimonials
Write a high-quality review for software that your company uses and share it with the software company. Suggest that they can share the review on their site if they provide a link back to your article.
SEO
backlinks
idea
07/30/22
16
Industry history
Write a feature about the past of the industry, what shaped it into what it is today, and even where you see it going in the future.
Content
idea
07/28/22
17
No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
ab testing
idea
08/04/22
18
Image or video
Would an image work better in that container or a video? Which one commands more attention and leads to more conversions?
Digital Marketing
ab testing
idea
08/04/22
19
Button icon
Would adding an icon to the button help to get more clicks?
Digital Marketing
ab testing
idea
08/04/22
20
Quality interactions
With the excess of automation and chatbots, focus on real, conversational and quality interactions that you can have with your audience and customers.
Digital Marketing
trend
08/09/22
21
Whitelist
Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.
Digital Marketing
definition
08/05/22
22
Multiple campaigns
While a page having 1 goal or call-to-action is typically preferred, maybe there are times when you should consider the primary goal and then a secondary goal as well in case the first one doesn't convert.
Digital Marketing
ab testing
idea
08/04/22
23
Support forum
Whether or not you offer a product that sells to hundreds or thousands of customers, you can create a support forum. A place where you allow customers and prospects to ask questions and you provide answers.
Content
idea
07/29/22
24
Disable double-optin
When populating an email list, it's often a good idea to have the email platform send a double-optin email to make sure that the email address is valid and confirm that the user wanted to sign up.
Digital Marketing
ab testing
idea
08/04/22
25
Controversy
What are controversies in your industry? You can share your side and perspective of the situation, or even just describe the debate and open it up for discussion.
Content
idea
research
07/29/22
26
Google Analytics
Website data and analytics for traffic information such as users, page views, acquisition source, behavior and more.
SEO
tool
free
analytics
07/29/22
27
Vet backlink sites
Want to vet sites for possible backlinks? First, look for related websites via "related:". Then, check to see the percentage of pages include keywords that you also focus on for your site. You can do this via "site:" to get all of the pages, and then "site:" and keyword. If around 50% or more of the pages contain your keyword then you know it's a relevant backlink prospect.
Misc
search operator
formula
08/08/22
28
Hotjar
Visual recordings and heatmaps of your visitors' actions on your website.
Digital Marketing
tool
free
paid
conversions
08/03/22
29
UX
User experience (UX) design refers to the practice of testing and modifying your website or application to ensure that it provides the best possible experience to the user.
Digital Marketing
definition
08/05/22
30
Social selling
Used in tandem with social listening, social selling is the practice of responding to users who are discussing your brand or related products or services online.
Digital Marketing
definition
08/05/22
31
Indexation errors
Use the "site:" search operator to check the indexed pages for your website - like site:zerotodigital.com. You can also check a specific URL like your blog "site:zerotodigital.com/blog" or subdomains "site:*.zerotodigital.com -www". If any pages appear that shouldn't, you should no-index them.
Misc
search operator
formula
08/08/22
32
Illustration
Use non-related, everyday moments to help you capture, explain and inspire your audience. For example, you can watch how an ant is constantly working and moving, and never gives up. Can you use that to inspire your customers with a tough task related to y
Content
idea
research
07/29/22
33
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
34
-
Use a hyphen before a word to remove any results that would relate to that word. For example, jobs -apple.
Misc
search operator
definition
productivity
08/08/22
35
_
Use "_" in a search query to trigger autocomplete options. For example, apple CEO _ jobs.
Misc
search operator
definition
productivity
08/08/22
36
weather:
Use "weather:" directly before a location to find the weather for that location. For example, weather:new hampshire.
Misc
search operator
definition
productivity
08/08/22
37
stocks:
Use "stocks:" directly before a stock ticker to see the stock information for that company. For example, stocks:aapl.
Misc
search operator
definition
productivity
08/08/22
38
source:
Use "source:" directly before a news source to find news results from that source. For example, apple source:the_verge
Misc
search operator
definition
productivity
08/08/22
39
site:
Use "site:" to limit the search results to a specific domain. For example, site:zerotodigital.com.
Misc
search operator
definition
productivity
08/08/22
40
Duplicate content
Use "site:" plus a section of text in double-quotations to find occurrences of duplicated text on a site. And then try "-site:" to find how many times this exact block of text was located elsewhere. If so, you've identified duplicated content and maybe even plagiarism.
Misc
search operator
formula
08/08/22
41
Odd/old files
Use "site:" and "filetype:" to find old or no longer active files on your site that might need to be cleaned up and removed.
Misc
search operator
formula
08/08/22
42
Internal linking opportunities
Use "site:" and "-site:" and your keyword or keyphrase to search your own site for internal linking opportunities. For example, if you just wrote a post about basketball hoops, you could search something like 'site:mysite.com/blog -site:mysite.com/blog/basketball-hoops intext:"basketball hoops"'. We're searching all pages on our blog except for the URL of the post.
Misc
search operator
formula
08/08/22
43
Non-secure pages
Use "site:" and "-inurl:https" to find non-https (non-secure) webpages and make sure that they have active SSL certificates and are being redirected properly. For example, "site:zerotodigital.com -inurl:https" returns all non-secure, indexed webpages for zerotodigital.com (fortunately, this returns 0 results).
Misc
search operator
formula
08/08/22
44
Similar posts
Use "related:" to find blog posts similar to yours and either compare or identify a backlink opportunity. For example, "related:zerotodigital.com/blog/web-dev-business-guide".
Misc
search operator
formula
08/08/22
45
related:
Use "related:" immediately before a domain name to find other related websites. For example, related:zerotodigital.com.
Misc
search operator
definition
productivity
08/08/22
46
OR
Use "OR" or "|" to search for this OR that. For example, jobs OR gates (or jobs | gates).
Misc
search operator
definition
productivity
08/08/22
47
movie:
Use "movie:" directly before a movie title to find information about that movie. For example, movie:steve jobs.
Misc
search operator
definition
productivity
08/08/22
48
map:
Use "map:" before a location to see map results for a specific location. For example, map:new hampshire.
Misc
search operator
definition
productivity
08/08/22
49
loc:
Use "loc:" directly before a location to find results for a specific area. For example, loc:"new hampshire" marketing.
Misc
search operator
definition
productivity
08/08/22
50
link:
Use "link:" directly before a domain name to find the webpages linking to that domain. (This was deprecated in 2017 but still works with mixed results).
Misc
search operator
formula
08/08/22
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