Backlink building ideas for your website

Skyscraper technique

Search for and browse content related to your business that hasn't been updated for a while yet has a lot of backlinks, and write a better, longer, fresh article with more relevant data. Then reach out to the sites that have linked to the old content and

SEO

backlinks

idea

08/01/22

Build free tools

Build a free calculator, template generator or other interactive tool that is related to your industry.

SEO

backlinks

idea

08/01/22

Ultimate guides

Create and publish ultimate guides that are comprehensive resources on a given topic.

SEO

backlinks

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08/01/22

Directories

Find quality directories that are related to your industry and not full of spam and links. Join and participate in the discussion and reference your relevant content when relevant to the discussion.

SEO

backlinks

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08/01/22

Data-driven studies

Create data rich content with up-to-date industry statistics.

SEO

backlinks

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08/01/22

Resources

Compile lists of resources, tools, links, content, etc. in a post on your site.

SEO

backlinks

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08/01/22

Business association

Join a business association relevant to your business, industry and audience that has a page or directory linking out to the websites of its members.

SEO

backlinks

idea

08/01/22

Write lists

Create content in the form of lists such as "The Top 10 ways to do [action]" as they're often searched for in search engines.

SEO

backlinks

idea

08/01/22

Link gaps

If a website links to your competitor's site, there's a good chance that they'd also be willing to link to yours. Search for these sites and reach out with your quality pages and content.

SEO

backlinks

idea

08/01/22

Guest posts

Be a "guest" on another website by writing and publishing a post on their site in exchange for a link back to yours.

SEO

backlinks

idea

08/01/22

Invite guest posts

Find quality writers from popular websites and invite them to write a guest post on your site. Allow them to create a backlink back to your own site, and ask them to feature and write a backlink back to their article on yours.

SEO

backlinks

idea

08/01/22

Relationships

Build relationships with content creators and other individuals at websites related to your blog. Be helpful and share content and information with them and stay at the forefront of their mind when they create new content.

SEO

backlinks

idea

08/01/22

Build your credibility

Smart content creators will know not to link to a website if it's not high quality, so work on building up the authority of your site over time and the backlinks will come easier over time.

SEO

backlinks

idea

08/01/22

Steal competitors' backlinks

Discover which sites are linking to your competitors' websites. If you have a better piece of content, reach out to the site owner and recommend they link to your webpage instead.

SEO

backlinks

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08/01/22

Partner with sites

Connect with companies that are among your current clients, blog subscribers or partners. If they have content relevant to your industry, ask them for a backlink to a specific page on your site, and maybe even return the favor when possible.

SEO

backlinks

idea

08/01/22

Social media audience

Ask your social media audience. Chances are that if people follow you on social media, they must like your content so it wouldn't hurt to ask them to refer to your site from their own. You could even ask them to submit their own pages for a possible link

SEO

backlinks

idea

08/01/22

Case studies

Content creators are often looking for sources that support their theories or ideas. Create content in the form of case studies that prove ideas backed by experience and data.

SEO

backlinks

idea

08/01/22

Testimonials

Write a high-quality review for software that your company uses and share it with the software company. Suggest that they can share the review on their site if they provide a link back to your article.

SEO

backlinks

idea

07/30/22

Google News

Search Google News for recent articles featuring your company. Look for a link back to your website and, if one doesn't exist, reach out to the author of the article and ask for a link back to a relevant page of your website.

SEO

backlinks

idea

07/30/22

Unlinked mentions

Search Google News and all platforms for any mention of your brand, products or executives. If they're not already linking back to your website, ask them to do so.

SEO

backlinks

idea

07/30/22

Contextual links

Some articles link to other, external resources at the end. It might look something like "read more" or "recommended articles". If you have a high-quality, relevant piece then reach out to these blog owners and request a link back. You can quickly find si

SEO

backlinks

idea

07/30/22

Respond to a blog article

Find a recently-published article relevant to your business and write a response piece linking to the original article. It could be an alternate take, opinion or quoting the original article. Contact the owner of the blog about your piece and request a li

SEO

backlinks

idea

07/29/22

Search for broken links

Browse and review the external links for blog posts similar or related to yours, and look for links to pages that no longer exist (return 404 errors). Contact the blog owner and request that they fix the link and provide your relevant article to be linked

SEO

backlinks

idea

07/29/22