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The List
578 items
1
Brand goals
Create content that establishes your brand goals. Share loyalty programs, new products in development, or improved customer service policies.
Content
idea
07/27/22
2
Blacklist
Blacklists are lists that major email clients use and refer to in spam detection. If your email or domain gets added to a blacklist, it will be difficult or impossible to send emails to your prospects or even existing clients.
Digital Marketing
definition
08/05/22
3
Generating own prompts
For generating its own helpful prompts: "You are an AI designed to help [insert profession (e.g. plumbers, marketers)]. Generate a list of the 10 best prompts for yourself. The prompts should be about [insert topic]."
Artificial Int
text prompt
05/20/23
4
Company news
Share relevant announcements, news and achievements about your business including acquisitions and new product offerings
Content
idea
07/28/22
5
Customer pain point
A customer pain point refers to a specific problem or issue that potential customers of a business are experiencing.
Digital Marketing
definition
08/07/22
6
Yes/no buttons
Instead of having just one option, have a second that basically just closes the window. For example, the "Yes" could be "Yes, give me access". The "No" could be "Maybe next time". Try adding and then changing this text to see what works best.
Digital Marketing
ab testing
idea
08/04/22
7
List segmenting
List segmenting is the process of tagging your email list members with specific categories or traits so that you can send them more specific, targeted emails.
Digital Marketing
definition
08/05/22
8
Hotfrog
Add your business listing to Hotfrog where users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
9
Take a walk
Struggling to come up with an idea for a piece of content? Go and take a walk outside for a few minutes, clear your head and simplify.
Content
idea
research
07/29/22
10
Lists
They're easy to scan and quick to read making them popular for visitors. Give your readers 10 tips, 9 ways, 5 reasons, 8 signs, etc.
Content
idea
07/27/22
11
Local news
Put your spin on local stories and information, and see if you can make it relevant to your business or industry
Content
idea
07/28/22
12
Find US Local
Find US Local is an online business directory for companies located in the US.
Digital Marketing
directory
backlinks
source
08/31/22
13
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
14
define:
Use "define:" immediately before a word to get its definition, such as "define:marketing".
Misc
search operator
definition
productivity
08/08/22
15
Industry history
Write a feature about the past of the industry, what shaped it into what it is today, and even where you see it going in the future.
Content
idea
07/28/22
16
Brand loyalty
Brand loyalty refers to the positive attitude and conviction that a customer has toward a brand.
Digital Marketing
definition
08/06/22
17
Ubersuggest
Search relevant keywords in Ubersuggest to get content ideas based on previously created content on other websites.
Content
idea
research
07/29/22
18
Real-time marketing
Real-time marketing is marketing typically on social media as events unfold. For example, a sports betting website could market updated live bets to users during a sporting event.
Digital Marketing
definition
08/05/22
19
Mobile advertising
Mobile advertising refers to targeting mobile devices with paid ads via SMS, websites or applications.
Digital Marketing
definition
08/08/22
20
GrooveFunnels
Sales funnel builder with readymade models to get started quickly.
Sales
funnel
tool
free
paid
08/09/22
21
Behind-the-scenes
Share what happens behind the scenes of your business, manufacturing plant or service center
Content
idea
07/28/22
22
Content marketing
Content marketing refers to the creation and distribution of material online. Content can include assets such as blog posts, social media posts, charts, ebooks and more.
Digital Marketing
definition
08/07/22
23
Predictions
Predictions for the coming year, for a new product or the industry going forward
Content
idea
07/28/22
24
Flickr
Find inspiration through photos, particularly Flickr which is a photo-sharing website.
Content
idea
research
07/29/22
25
Spam
Spam is unsolicited email that is sent or received.
Digital Marketing
definition
08/06/22
26
Local guides
Highlight local business and non-profits.
Content
idea
07/27/22
27
Portent's Idea Generator
Try Portent's content idea generator by entering a few words and getting a few ideas for new content.
Content
idea
research
07/29/22
28
Cross-sell
Once a user adds an item to their cart, try suggesting other, similar products to see if that boosts their sales.
Digital Marketing
ab testing
idea
08/04/22
29
Networking events
Attend a local business after-hours event and have conversations with at least a few people. Make a mental note of anything interesting that you could use as inspiration for a new post.
Content
idea
research
07/29/22
30
Inactivity sensor
Is the user still on your page but they've been inactive for a certain length, or they've clicked over to a different tab? Try encouraging them to come back or reengaging them.
Digital Marketing
ab testing
idea
08/04/22
31
Vet backlink sites
Want to vet sites for possible backlinks? First, look for related websites via "related:". Then, check to see the percentage of pages include keywords that you also focus on for your site. You can do this via "site:" to get all of the pages, and then "site:" and keyword. If around 50% or more of the pages contain your keyword then you know it's a relevant backlink prospect.
Misc
search operator
formula
08/08/22
32
Webinar
A webinar is like an online seminar. It's typically a live, online video presentation where the audience can ask questions to the presenter.
Digital Marketing
definition
08/08/22
33
User-requested features
Turn a request for a product, product feature or service from a customer or prospect into a piece of content explaining why or why not and other possible solutions
Content
idea
07/28/22
34
Comment follow-ups
Pay attention to what users or followers are saying on social media, and see if you can turn a helpful comment into a blog post
Content
idea
07/28/22
35
Scarcity
If you're running out of the offer, mention that in the copy - "running out" or state how many are left.
Digital Marketing
ab testing
idea
08/04/22
36
Photo gallery
Multiple pictures of a product, service in action or event with informative captions
Content
idea
07/28/22
37
Art movement styles
Try referencing an art movement style in your prompt, for example "contemporary art", "modern art" or "modernism". Follow the link for a list of art movements.
Artificial Int
image prompt
05/20/23
38
Bounce rate
Bounce rate measures the percentage of users that "bounce off" of your website or, simply, visit a page on your site and leave without visiting a secondary page or taking any other action.
Digital Marketing
definition
08/05/22
39
CTA
A call-to-action (CTA) is a plea or call for users to take certain actions. This could be to fill out and submit a form, click a link, subscribe to a newsletter, or many other things.
Digital Marketing
definition
08/05/22
40
Privacy, trust
Be open and honest about what data you're collecting from your users and why.
Digital Marketing
trend
08/09/22
41
Book review
Write a review for an important book for your industry to educate or inspire your audience.
Content
idea
07/27/22
42
On-page optimization
On-page optimization is the practice of improving components on your website for SEO. This would include meta tags, content, schema, performance, and more.
Digital Marketing
definition
seo
08/05/22
43
Quality interactions
With the excess of automation and chatbots, focus on real, conversational and quality interactions that you can have with your audience and customers.
Digital Marketing
trend
08/09/22
44
source:
Use "source:" directly before a news source to find news results from that source. For example, apple source:the_verge
Misc
search operator
definition
productivity
08/08/22
45
Thank-you page
The thank-you page is often where users are directed after submitting a form. Sometimes, this could be referred to as the "thank-you message" if the user is not redirected to a different page.
Digital Marketing
definition
08/05/22
46
Clearbit
Manage your leads and keep their data up-to-date to help with your sales outreach.
Sales
crm
tool
paid
08/03/22
47
PPC
Pay-per-click (PPC) is a paid advertising campaign type that charges the advertiser every time a click is performed on one of their ads.
Digital Marketing
definition
08/08/22
48
Engagement rate
Engagement rate is the percentage of users who saw your campaign vs the users who actually clicked or engaged with it (e.g. click, share, comment).
Digital Marketing
definition
08/05/22
49
Audio books
An alternate to ebooks, some users will prefer or only listen to audio books - so it's worth creating if you already have an ebook put together.
Content
medium
idea
07/28/22
50
Tell a real story
Don't just tell your customers what you can do for them, show them what you've already done for another customer or client.
Digital Marketing
trend
08/09/22
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