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The List
578 items
1
source:
Use "source:" directly before a news source to find news results from that source. For example, apple source:the_verge
Misc
search operator
definition
productivity
08/08/22
2
SEOBrrr
SEOBrrr is a tool created by ZeroToDigital that helps you to upload and modify data and build programmatic SEO templates for your website.
SEO
programmatic
tool
paid
08/22/22
3
CPO
Clicks-per-open (CPO) refers to the number of clicks your email campaign receives compared to the number of emails that were opened by their recipients.
Digital Marketing
definition
08/05/22
4
Podcasts
Start a weekly or monthly podcast on your website to answer common questions about your products or services.
Content
medium
07/27/22
5
Industry secrets
Share some information that only people within the industry know or understand. Be transparent to your audience when possible.
Content
idea
07/28/22
6
Comment follow-ups
Pay attention to what users or followers are saying on social media, and see if you can turn a helpful comment into a blog post
Content
idea
07/28/22
7
HubSpot Topic Generator
Try HubSpot's blog topic generator by entering a few words and considering the results for a new post.
Content
idea
research
07/29/22
8
Duplicate content
Use "site:" plus a section of text in double-quotations to find occurrences of duplicated text on a site. And then try "-site:" to find how many times this exact block of text was located elsewhere. If so, you've identified duplicated content and maybe even plagiarism.
Misc
search operator
formula
08/08/22
9
Brand awareness
Brand awareness refers to how much individuals are familiar with and recognize your brand. Awareness increases trust in potential customers
Digital Marketing
definition
08/06/22
10
Case studies
Examine how you or a client has achieved success in a particular situation
Content
idea
07/28/22
11
Page rank
Page rank is the common term for how trustworthy or credible a website is as determined by Google. The ranking is 0-10 with 0 being where all domains start (not receiving any search engine traffic) and 10 being likely to rank well for nearly every relevant keyword (only companies like Apple, Google, Microsoft and others are a 10).
Digital Marketing
definition
seo
08/05/22
12
Hotfrog
Add your business listing to Hotfrog where users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
13
Push marketing
Push marketing refers to proactive marketing tactics such as radio ads, billboards or email campaigns that get in front of your audience.
Digital Marketing
definition
08/04/22
14
Columns
Change the number of columns that contain your content.
Digital Marketing
ab testing
idea
08/04/22
16
inanchor:
Use "inanchor:" to find pages that are being linked to with specific anchor text. For example, inanchor:apple.
Misc
search operator
definition
productivity
08/08/22
17
cache:
Use "cache:" immediately before a webpage address to return and visit the most recent cached version of the page. For example, "cache:espn.com".
Misc
search operator
definition
productivity
08/08/22
18
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
19
USdirectory
USdirectory is a platform that helps users search for local businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
20
Inspiration posts
Get personal and inspire your audience to action. Provide easy, practical ideas and encourage your audience to follow a simple execution plan.
Content
idea
07/28/22
21
Lead magnet
A lead magnet is some sort of value offered in exchange for something else - often an email address. This could be an ebook, statistics, free tool, webinar or something else.
Digital Marketing
definition
08/05/22
22
"As seen on" references
Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.
Digital Marketing
ab testing
idea
08/04/22
23
Check My Links
Chrome browser extension that checks for broken links on your webpage.
SEO
tool
free
07/29/22
24
GrooveFunnels
Sales funnel builder with readymade models to get started quickly.
Sales
funnel
tool
free
paid
08/09/22
25
Employee appreciation
Introduce a new team member or celebrate the accomplishments of existing employees.
Content
idea
07/27/22
26
Privacy, trust
Be open and honest about what data you're collecting from your users and why.
Digital Marketing
trend
08/09/22
27
Google Analytics
Website data and analytics for traffic information such as users, page views, acquisition source, behavior and more.
SEO
tool
free
analytics
07/29/22
28
Directories
Find quality directories that are related to your industry and not full of spam and links. Join and participate in the discussion and reference your relevant content when relevant to the discussion.
SEO
backlinks
idea
08/01/22
29
How-to’s
Share helpful guides and tutorials for how to use your product, or build credibility for your services
Content
idea
07/28/22
30
The Flipboard application helps you to better organize and aggregate content. You can also browse through other people's shared boards. Find people in your industry to see what they're sharing. Set up your own boards for future inspiration.
Content
idea
research
07/29/22
31
iBegin
iBegin is a global business listings website.
Digital Marketing
directory
backlinks
source
08/31/22
32
Comment sections
Find the industry publications that are sharing information and content for your industry and review their post comment sections. See what people are talking about and questions they are asking.
Content
idea
research
07/29/22
33
Systeme.io
Sales funnel builder with other functions such as email marketing, affiliate management and more.
Sales
funnel
tool
free
paid
08/09/22
34
Video tutorial
Demonstrate how to use your product and service, or share the success stories of your customers.
Content
idea
07/27/22
35
Buyer's journey
The buyer's journey is the process that a user goes through from awareness of a product or service to the actual purchase. It often includes 3 general phases - awareness, consideration an decision.
Digital Marketing
definition
08/05/22
36
Neustar Localeze
Localeze is a business platform that tries to help users find relevant, quality businesses.
Digital Marketing
directory
backlinks
source
08/31/22
37
Help content
Most likely aimed at existing customers or your service or product, create content that will give them helpful information based on their possible situations.
Content
idea
07/28/22
38
HARO
Help A Reporter Out is a platform that media members use to find supporting content for stories. You can browse the platform and look for trends that you could turn into your own content.
Content
idea
research
07/29/22
39
Newsletters
Send weekly or monthly newsletters to your email list, and repurpose the newsletters into posts on your website.
Content
idea
medium
07/28/22
40
Manufacturer content
If you use a manufacturer, take and repurpose content from their website and post on your own
Content
idea
07/28/22
41
Industry links
Feature a roundup of industry or business-related links to helpful resources or information
Content
idea
07/28/22
42
Disable double-optin
When populating an email list, it's often a good idea to have the email platform send a double-optin email to make sure that the email address is valid and confirm that the user wanted to sign up.
Digital Marketing
ab testing
idea
08/04/22
43
Hashtags
Follow certain industry-related hashtags on social media, see what people are posting, discussing and asking.
Content
idea
research
07/29/22
44
Highlights
If the year is coming to a close, share highlights and reflect on the past year
Content
idea
07/28/22
45
Content
Content is any form of material or asset that you share on your website, social media, YouTube, or other medium. Content on your website could look like many things such as text, images and charts in a blog post.
Digital Marketing
definition
08/05/22
46
Hub.biz
Hub.biz is an online business directory website.
Digital Marketing
directory
backlinks
source
08/31/22
47
Impression
An impression is when a user sees your content online - for example, a user sees your ad. This metric is often found when reviewing search engine and paid ad analytics.
Digital Marketing
definition
08/04/22
48
Whiteboard sessions
Like a guide or how-to, but walk the audience through a complex process via video or screenshare
Content
idea
medium
07/28/22
49
Infographics
Create a comprehensive resource for a related topic in the form of a visual infographic with charts, diagrams and images.
SEO
backlinks
seo
08/01/22
50
Hotjar
Visual recordings and heatmaps of your visitors' actions on your website.
Digital Marketing
tool
free
paid
conversions
08/03/22
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