ZeroToDigital
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The List
578 items
1
_
Use "_" in a search query to trigger autocomplete options. For example, apple CEO _ jobs.
Misc
search operator
definition
productivity
08/08/22
2
ZeroToDigital webpage audit
Free tool that audits your webpage and returns data and analysis for foundational SEO elements such as page title, description, content, image alternate text descriptions, and more.
SEO
tool
free
07/29/22
3
ZeroToDigital keyword analysis
Review the keyword density of the content on your webpage and get content recommendations and analysis
SEO
tool
free
07/29/22
4
YouTube
Research the most popular videos or channels in your industry and find the ones with the most engagement. Engagement means interest and will help you find what you should create content about.
Content
idea
research
07/29/22
5
Your popular posts
Find the most popular posts on your site going back a year or more and see if there are any similar posts that you could create or piggyback off of the successful ones.
Content
idea
research
07/29/22
6
Your About page
Refer to your own site's about page, history, mission and vision. Can you expound on anything in the form of a blog post?
Content
idea
research
07/29/22
7
Yes/yes buttons
Instead of "yes/no" where one button converts the user and the other closes the offer, have 2 "yes" buttons but with slightly different desired outcomes. For example, the first button could say "Yes, I want a free domain". The second could say "No, I just want to build a website."
Digital Marketing
ab testing
idea
08/04/22
8
Yes/no buttons
Instead of having just one option, have a second that basically just closes the window. For example, the "Yes" could be "Yes, give me access". The "No" could be "Maybe next time". Try adding and then changing this text to see what works best.
Digital Marketing
ab testing
idea
08/04/22
9
Yelp
List your business on Yelp, share business information and get reviewed by your customers.
Digital Marketing
directory
backlinks
source
08/31/22
10
YellowBook
Like Yellow Pages, add your business and contact information on YellowBook.com.
Digital Marketing
directory
backlinks
source
08/31/22
11
Yellow.place
Yellow.place is a platform to help users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
12
Yellow Pages
List your business, details and contact information on Yellow Pages.
Digital Marketing
directory
backlinks
source
08/31/22
13
XML Sitemap Generator
Create a free sitemap.xml file up to 500 pages that can be submitted to search engines.
SEO
tool
free
07/29/22
14
Written tutorials
Similar to how-to guides, but more in-depth, step-by-step instructions taking the user from start to finish of a process or procedure
Content
idea
07/28/22
15
Write lists
Create content in the form of lists such as "The Top 10 ways to do [action]" as they're often searched for in search engines.
SEO
backlinks
idea
08/01/22
16
WordStream Keyword Tool
Find new keywords and performance data for keywords.
SEO
tool
free
08/08/22
17
Wordable
Publish to a WordPress website directly from Google Docs
Website development
tool
content
paid
07/29/22
18
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
19
Whitepapers
Write a persuasive, authoritative, in-depth report about an important element of your business or industry
Content
medium
07/28/22
20
Whitelist
Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.
Digital Marketing
definition
08/05/22
21
Whiteboard sessions
Like a guide or how-to, but walk the audience through a complex process via video or screenshare
Content
idea
medium
07/28/22
22
Where Goes?
Track where URL redirections and shortened links go from start to finish.
SEO
tool
free
07/29/22
23
What not to do
Taking the opposite approach of best-practice posts, with what-not-to-do posts you can feature some of the worst actions that can be taken and the expected results
Content
idea
07/28/22
24
Website analytics
Review the analytics of your website, how visitors are finding your site and which pages they're visiting. Consider what type of content or in which funnel content can be created to improve the site's effectiveness.
Content
idea
research
07/29/22
25
Webinars
Host a free webinar, choose experts in your industry
Content
medium
07/28/22
26
Webinar
A webinar is like an online seminar. It's typically a live, online video presentation where the audience can ask questions to the presenter.
Digital Marketing
definition
08/08/22
27
weather:
Use "weather:" directly before a location to find the weather for that location. For example, weather:new hampshire.
Misc
search operator
definition
productivity
08/08/22
28
Visme
Create presentations and data visualizations to share on your website or social media profiles.
Content
medium
tool
free
paid
08/03/22
29
Viral
If a piece of content "goes viral", that simply means that it's been shared or distributed by many individuals outside of your circle of followers.
Digital Marketing
definition
08/05/22
30
Vintage advertising
Google and search for old advertising in your industry. The same ads might not be relevant anymore, or they could lead to topic inspiration. Worst case, you could collect some interesting or funny ads and create a post about them.
Content
idea
research
07/29/22
31
Video tutorial
Demonstrate how to use your product and service, or share the success stories of your customers.
Content
idea
07/27/22
32
Video series
Make your written posts a series of videos instead, or combine both in a blog post
Content
idea
medium
07/28/22
33
Vet backlink sites
Want to vet sites for possible backlinks? First, look for related websites via "related:". Then, check to see the percentage of pages include keywords that you also focus on for your site. You can do this via "site:" to get all of the pages, and then "site:" and keyword. If around 50% or more of the pages contain your keyword then you know it's a relevant backlink prospect.
Misc
search operator
formula
08/08/22
34
Venngage
Create and design infographics that can be added to your website or shared on social media.
Content
medium
tool
free
paid
08/03/22
35
UX
User experience (UX) design refers to the practice of testing and modifying your website or application to ensure that it provides the best possible experience to the user.
Digital Marketing
definition
08/05/22
36
User-requested features
Turn a request for a product, product feature or service from a customer or prospect into a piece of content explaining why or why not and other possible solutions
Content
idea
07/28/22
37
User-generated content
Share content provided by your customers and clients - questions, comments, ideas, etc.
Content
idea
07/27/22
38
User chats
Host an "ask me anything" event on your website or social media and turn the questions and answers into a post on your website.
Content
idea
07/28/22
39
USdirectory
USdirectory is a platform that helps users search for local businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
40
Upsell
Once you've closed a sale, try upselling another product to see if that helps to increase sales.
Digital Marketing
ab testing
idea
08/04/22
41
Unlinked mentions
Search Google News and all platforms for any mention of your brand, products or executives. If they're not already linking back to your website, ask them to do so.
SEO
backlinks
idea
07/30/22
42
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
43
Understand complexities
For understanding complex ideas or texts: "Rewrite the text below and make it easy for a beginner to understand".
Artificial Int
text prompt
05/20/23
44
Unbounce
Landing page design with A/B testing functionality and variant analytics.
Digital Marketing
conversions
ab testing
tool
paid
08/03/22
45
Ultimate guides
Lengthy guides that are meant to help and lead the audience through larger subjects and are often broken up by chapters and specific topics.
Content
idea
07/28/22
46
Ultimate guides
Create and publish ultimate guides that are comprehensive resources on a given topic.
SEO
backlinks
idea
08/01/22
47
UI
A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.
Digital Marketing
definition
08/05/22
48
Ubersuggest
Search relevant keywords in Ubersuggest to get content ideas based on previously created content on other websites.
Content
idea
research
07/29/22
49
Ubersuggest
Review keyword rankings for your website, backlink performance, traffic data and site audit results.
SEO
tool
free
paid
07/29/22
50
Typeform
Create and embed simplistic yet advanced forms on your website.
Lead Generation
tool
paid
08/03/22
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