ZeroToDigital
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The List
578 items
10
Home page -> service page -> request a quote page -> email drip campaign -> sale
Sales
funnel
template
07/27/22
11
""
Put double-quotes around a phrase to require that it's matched exactly, such as "steve jobs".
Misc
search operator
definition
productivity
08/08/22
12
"As seen on" references
Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.
Digital Marketing
ab testing
idea
08/04/22
13
#..#
Use "#..#" to search for results between a range of numbers. For example, wwdc 2010..2014.
Misc
search operator
definition
productivity
08/08/22
14
$
Use "$" or "€" to search for specific prices. For example, ipad $329.
Misc
search operator
definition
productivity
08/08/22
15
'Why' pieces
Explain the mechanics behind something specific in your industry, why it is what it is
Content
idea
07/28/22
16
()
Parentheses can be used to group words or phrases with operators. For example, (ipad OR iphone) apple would return results related to either ipad or iphone and apple.
Misc
search operator
definition
productivity
08/08/22
17
*
The "*" symbol acts as a wildcard if you can't remember a specific word. For example, if you're trying to look up Steve Jobs at Apple but you can't remember his last name, you might search something like 'steve * apple'.
Misc
search operator
definition
productivity
08/08/22
18
-
Use a hyphen before a word to remove any results that would relate to that word. For example, jobs -apple.
Misc
search operator
definition
productivity
08/08/22
19
1-step or 2-step
Typically, it works better to reduce the amount of steps that the user needs to take. But would it work better if you made it 2 instead? For example, on the first screen you could ask a simple yes or no question, and then just the form on step 2. Sometimes cleanliness and simplicity help the user to not feel overwhelmed.
Digital Marketing
ab testing
idea
08/04/22
20
A day in the office
If you have equipment, operations or software as part of your processes that may be interesting to show or feature occasionally, give your audience a sneak peak about how the work is performed.
Content
idea
07/28/22
21
A/B testing
A/B (or split) testing is a process of making changes to a campaign, page or other marketing material and measuring to see if that change improves results. Typically, you'd want to change just one element at a time so that you could identify which change caused the impact.
Digital Marketing
definition
08/05/22
22
Accessibility
Accessibility in web and digital marketing refers to websites that are accessible for people with disabilities. For example, the text is easy to read, text-alternatives exist for users that can't see images and form inputs are properly labelled, among other things.
Digital Marketing
definition
08/05/22
23
Acquisition source
Have the copy or ad change based on how the user was acquired. For example, if the user clicked on a link from Facebook, you could say "Since you've seen our Facebook page ..."
Digital Marketing
ab testing
idea
08/04/22
24
Acquisition source
The acquisition source of a user is where the user came from when first visiting your website. This could be a social media post, a search engine, coming to the site directly, paid ads, another website or something else.
Digital Marketing
definition
08/07/22
25
Ad campaigns
Ad campaigns refer to a collection of ads and targeting settings. In an ad account, you can often have multiple campaigns - each one designed to target different groups of people.
Digital Marketing
definition
08/07/22
26
Ad extensions
Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.
Digital Marketing
definition
08/06/22
27
Add numbers
To your copy, consider adding numbers - specific or general. For example, "We've served over 2,000 clients" or "2,174 clients can't be wrong!"
Digital Marketing
ab testing
idea
08/04/22
28
Aggregated images or videos
Share and describe a collection of images or videos that you've gathered online and are relevant to your audience
Content
idea
07/28/22
29
Ahrefs
Keyword research and strategy, traffic estimates and competitor research.
SEO
tool
paid
08/03/22
30
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
31
Algorithm
An algorithm refers to a software program or function that performs a specific function, such as Google search's algorithm which takes in a search query and returns a list of results.
Digital Marketing
definition
08/08/22
32
allintext:
Use "allintext:" to limit results to those that contain all of the words in the page's content. For example, allintext:apple iphone.
Misc
search operator
definition
productivity
08/08/22
33
allintitle:
Use "allintitle:" to limit results to those that include all of the entered words in the title. For example, allintitle:apple iphone
Misc
search operator
definition
productivity
08/08/22
34
allinurl:
Use "allinurl:" immediately before a word or words to limit results to those with all the entered words in the URL.
Misc
search operator
definition
productivity
08/08/22
35
Also Asked
Enter a question and see similar questions that people are also asking online.
Content
idea
research
tool
paid
07/29/22
36
Alt text
Image alt (alternative) text should be added to every image on a webpage for the purpose of making them accessibility to individuals with visual disabilities.
Digital Marketing
definition
08/06/22
37
Amazon's book lists
Search Amazon for the top books being sold in your industry. If people are paying for books on a particular subject, then you know they will likely also be interested in a blog post about it.
Content
idea
research
07/29/22
38
Anchor text
Anchor text is the visible text of a link on a webpage. It is often formatted differently than regular text to stand out and indicate that it's a link.
Digital Marketing
definition
08/06/22
39
AND
Use "AND" to find results that are related to multiple terms (terms that would otherwise return different sets of results). For example, jobs AND gates.
Misc
search operator
definition
productivity
08/08/22
40
Angi
Formerly Angie's List, add your business and get reviews.
Digital Marketing
directory
backlinks
source
08/31/22
41
Announcements
Share an exciting or noteworthy change or update about your business. Even if it's not enough to turn it into a news article or press release, you can still create a short announcement.
Content
idea
research
07/29/22
42
Answer The Public
Enter a one- or two-word subject and see what people are asking about that subject online. Write content that answers popular questions.
Content
idea
research
07/29/22
43
Apple Maps
Make sure that your local business comes up for searches on Apple Maps.
Digital Marketing
directory
backlinks
source
08/31/22
44
AROUND()
Use "AROUND(X)" to find pages with words or phrases within a certain amount of words of each other. For example, apple AROUND(4) iphone.
Misc
search operator
definition
productivity
08/08/22
45
Art movement styles
Try referencing an art movement style in your prompt, for example "contemporary art", "modern art" or "modernism". Follow the link for a list of art movements.
Artificial Int
image prompt
05/20/23
46
Article roundups
Compile a roundup of favorite articles related to your industry from the past week. Add summaries of the articles with links to the full pages.
Content
idea
07/28/22
47
Artist styles
Try including a famous artist's name in the prompt, for example "... in the style of Vincent Van Gogh". Follow the link for a list of famous artists.
Artificial Int
image prompt
05/20/23
48
Attribution model
Attribution model (or modeling) is a framework for analyzing which touch points, channels or assets receive credit for a conversion.
Digital Marketing
definition
08/07/22
49
Audience insights
Audience insights is a Facebook ad tool that helps you select and target specific groups of people for your ad.
Digital Marketing
definition
08/08/22
50
Audiense
Social media platform that identifies trends and potential customers, helping with targeted ads and prospecting.
Digital Marketing
tool
paid
social media
research
prospecting
08/03/22
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