Digital marketing & website development lists of ideas, links and resources

Wordable

Publish to a WordPress website directly from Google Docs

Website development

tool

content

paid

07/29/22

Speed

As more and more traffic comes from mobile devices, and videos are more popular than ever before, fast-loading websites are pivotal but still often lacking.

Website Dev

trend

08/09/22

Large typography

To make a bold statement, many websites are turning to large, bold text in place of hero images at the top of webpages.

Website Dev

trend

design

08/09/22

Borders

Instead of floating content, designers are being real about displaying borders around their content containers.

Website Dev

trend

design

08/09/22

WordStream Keyword Tool

Find new keywords and performance data for keywords.

SEO

tool

free

08/08/22

ZeroToDigital webpage audit

Free tool that audits your webpage and returns data and analysis for foundational SEO elements such as page title, description, content, image alternate text descriptions, and more.

SEO

tool

free

07/29/22

SEO Mountain

A paid tool that helps you to make and manage primary SEO page elements directly on your website.

SEO

tool

paid

07/29/22

ZeroToDigital keyword analysis

Review the keyword density of the content on your webpage and get content recommendations and analysis

SEO

tool

free

07/29/22

Ubersuggest

Review keyword rankings for your website, backlink performance, traffic data and site audit results.

SEO

tool

free

paid

07/29/22

Keyword Planner

Get keyword search data, trends, average cost-per-click, and discover new keyword and phrase possibilities.

SEO

tool

free

07/29/22

Google Analytics

Website data and analytics for traffic information such as users, page views, acquisition source, behavior and more.

SEO

tool

free

analytics

07/29/22

Keyword Hero

Update the data in Google Analytics to include real keywords instead of "not provided".

SEO

tools

free

paid

analytics

07/29/22

MozCast

Keep up with changes to Google's search algorithm

SEO

tool

free

07/29/22

Panguin

Review your organic search traffic next to changes to the Google algorithm to determine if or how your site has been effected.

SEO

tool

free

07/29/22

Link Redirect Trace

A Chrome browser plugin that makes sure all of your link redirects and sending people and crawlers to the right place.

SEO

tool

free

07/29/22

Screaming Frog SEO Spider

Crawl your website for errors related to search engine optimization

SEO

tool

free

07/29/22

Where Goes?

Track where URL redirections and shortened links go from start to finish.

SEO

tool

free

07/29/22

Check My Links

Chrome browser extension that checks for broken links on your webpage.

SEO

tool

free

07/29/22

Robots.txt Generator

Build a generate a robots.txt file that will direct search engine crawlers through your site.

SEO

tool

free

07/29/22

XML Sitemap Generator

Create a free sitemap.xml file up to 500 pages that can be submitted to search engines.

SEO

tool

free

07/29/22

BROWSEO

Check how your website and pages look to a search engine.

SEO

tool

free

07/29/22

Compounding Effect

The compounding effect of SEO - a visualization tool from ZeroToDigital

SEO

tool

free

07/29/22

Title Rewrite Checker

Check if the set title of your webpage is the title that's being displayed on the search result page. Google will sometimes change metadata information based on what it thinks is best.

SEO

tool

free

07/29/22

Keywords Everywhere

Search data, volume, cost-per-click and competition for keywords on multiple websites.

SEO

tool

free

paid

keywords

07/29/22

Backlink Parade

Submit your pages for backlink requests and provide backlinks to other relevant content.

SEO

tool

paid

backlinks

07/30/22

Respond to a blog article

Find a recently-published article relevant to your business and write a response piece linking to the original article. It could be an alternate take, opinion or quoting the original article. Contact the owner of the blog about your piece and request a li

SEO

backlinks

idea

07/29/22

Search for broken links

Browse and review the external links for blog posts similar or related to yours, and look for links to pages that no longer exist (return 404 errors). Contact the blog owner and request that they fix the link and provide your relevant article to be linked

SEO

backlinks

idea

07/29/22

Testimonials

Write a high-quality review for software that your company uses and share it with the software company. Suggest that they can share the review on their site if they provide a link back to your article.

SEO

backlinks

idea

07/30/22

Google News

Search Google News for recent articles featuring your company. Look for a link back to your website and, if one doesn't exist, reach out to the author of the article and ask for a link back to a relevant page of your website.

SEO

backlinks

idea

07/30/22

Unlinked mentions

Search Google News and all platforms for any mention of your brand, products or executives. If they're not already linking back to your website, ask them to do so.

SEO

backlinks

idea

07/30/22

Contextual links

Some articles link to other, external resources at the end. It might look something like "read more" or "recommended articles". If you have a high-quality, relevant piece then reach out to these blog owners and request a link back. You can quickly find si

SEO

backlinks

idea

07/30/22

Skyscraper technique

Search for and browse content related to your business that hasn't been updated for a while yet has a lot of backlinks, and write a better, longer, fresh article with more relevant data. Then reach out to the sites that have linked to the old content and

SEO

backlinks

idea

08/01/22

Build free tools

Build a free calculator, template generator or other interactive tool that is related to your industry.

SEO

backlinks

idea

08/01/22

Ultimate guides

Create and publish ultimate guides that are comprehensive resources on a given topic.

SEO

backlinks

idea

08/01/22

Infographics

Create a comprehensive resource for a related topic in the form of a visual infographic with charts, diagrams and images.

SEO

backlinks

seo

08/01/22

Directories

Find quality directories that are related to your industry and not full of spam and links. Join and participate in the discussion and reference your relevant content when relevant to the discussion.

SEO

backlinks

idea

08/01/22

Data-driven studies

Create data rich content with up-to-date industry statistics.

SEO

backlinks

idea

08/01/22

Resources

Compile lists of resources, tools, links, content, etc. in a post on your site.

SEO

backlinks

idea

08/01/22

Supplier links

If you sell other people's products, look at the supplier's site for a page that links out to its retailers and make sure that you get a mention and link to your own site.

SEO

backlinks

08/01/22

Business association

Join a business association relevant to your business, industry and audience that has a page or directory linking out to the websites of its members.

SEO

backlinks

idea

08/01/22

Write lists

Create content in the form of lists such as "The Top 10 ways to do [action]" as they're often searched for in search engines.

SEO

backlinks

idea

08/01/22

Link gaps

If a website links to your competitor's site, there's a good chance that they'd also be willing to link to yours. Search for these sites and reach out with your quality pages and content.

SEO

backlinks

idea

08/01/22

Backlink Gap

Search for websites that link to your competitors but not yet to you.

SEO

tool

free

paid

backlinks

08/01/22

Help a Reporter Out

Be a source for an article. Reporters are often looking for sources to support their articles. HARO provides you with information regarding what reporters are currently looking for and their contact details.

SEO

tool

free

backlinks

08/01/22

Guest posts

Be a "guest" on another website by writing and publishing a post on their site in exchange for a link back to yours.

SEO

backlinks

idea

08/01/22

Invite guest posts

Find quality writers from popular websites and invite them to write a guest post on your site. Allow them to create a backlink back to your own site, and ask them to feature and write a backlink back to their article on yours.

SEO

backlinks

idea

08/01/22

Relationships

Build relationships with content creators and other individuals at websites related to your blog. Be helpful and share content and information with them and stay at the forefront of their mind when they create new content.

SEO

backlinks

idea

08/01/22

Build your credibility

Smart content creators will know not to link to a website if it's not high quality, so work on building up the authority of your site over time and the backlinks will come easier over time.

SEO

backlinks

idea

08/01/22

Steal competitors' backlinks

Discover which sites are linking to your competitors' websites. If you have a better piece of content, reach out to the site owner and recommend they link to your webpage instead.

SEO

backlinks

idea

08/01/22