The compounding effect of SEO

How SEO multiplies the growth of your website

The theory of compounding search engine optimization might be new to you. You might be more familiar with the principle of compound interest in finance or investing.

The idea of compound interest in investing would be if you invested in a stock or ETF that went up every year at say 5%, and you left all of the funds in the stock, growth would accelerate year-over-year.

Compounding SEO is the same idea, but for content instead of investments.

With each new post, the search engine effectiveness of it and previous posts increases. Higher rankings and more organic traffic.

With more visitors, you can expect more pageviews and increased conversions.

It gets even better when you write high-quality, lengthy, original posts - ones that are keyword rich, make use of headers and images and alt tags.

Get started with your website

So, how can you leverage compounding SEO for your website? First, there are a number of things that you can do on your own:

• Find a way to create content. It doesn't have to be perfect, but you don't have to be a professional writer. Just create original content based on what your business does.
• Establish consistency. Find a plan that works for you whether it's creating a new blog post once per week or once per month. Whatever it is, stick to it.
• Share your content publicly. Visitors may eventually find your content, but if you proactively put it out there then visitors will browse it more quickly.
• Audit your website. Use our free SEO Audit tool to quickly crawl your webpage and give you an idea of what can be improved.
• Learn about the latest SEO trends. Join our free newsletter to stay up to date with the latest trends including SEO and get practical ideas for your site and digital marketing.

Quality content, in and of itself, will grow your website over time. But we at ZeroToDigital can help you unlock the full potential of SEO on your website.

• Programmatic SEO. Creating new content is hard, but we've devised ways to create large amounts of quality content for clients (hundreds and thousands of unique pages). Pretty soon you'll be competing with major companies for rankings and organic traffic.
• Performance optimization. Improving the loading speed of your website doesn't only enhance the user's experience, but improves SEO as well.
• Technical SEO. Page meta tags, schema metadata, image alt tags, headers.
• Content and keyword analysis. Improve the quality of your page content and integrate keywords and similar words to boost your rankings.

We believe that search engine optimization is one of the best investments that you can make in your website to help produce consistent traffic, revenue growth and cost-savings for years to come - even during a recession.

TLDR: SEO is an enormous opportunity to grow your business via your website, both now and especially in the years to come.