Digital marketing & website development lists of ideas, links and resources

YouTube

Research the most popular videos or channels in your industry and find the ones with the most engagement. Engagement means interest and will help you find what you should create content about.

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Your popular posts

Find the most popular posts on your site going back a year or more and see if there are any similar posts that you could create or piggyback off of the successful ones.

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Your About page

Refer to your own site's about page, history, mission and vision. Can you expound on anything in the form of a blog post?

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Written tutorials

Similar to how-to guides, but more in-depth, step-by-step instructions taking the user from start to finish of a process or procedure

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Whiteboard sessions

Like a guide or how-to, but walk the audience through a complex process via video or screenshare

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What not to do

Taking the opposite approach of best-practice posts, with what-not-to-do posts you can feature some of the worst actions that can be taken and the expected results

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07/28/22

Website analytics

Review the analytics of your website, how visitors are finding your site and which pages they're visiting. Consider what type of content or in which funnel content can be created to improve the site's effectiveness.

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Vintage advertising

Google and search for old advertising in your industry. The same ads might not be relevant anymore, or they could lead to topic inspiration. Worst case, you could collect some interesting or funny ads and create a post about them.

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Video tutorial

Demonstrate how to use your product and service, or share the success stories of your customers.

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07/27/22

Video series

Make your written posts a series of videos instead, or combine both in a blog post

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07/28/22

User-requested features

Turn a request for a product, product feature or service from a customer or prospect into a piece of content explaining why or why not and other possible solutions

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User-generated content

Share content provided by your customers and clients - questions, comments, ideas, etc.

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User chats

Host an "ask me anything" event on your website or social media and turn the questions and answers into a post on your website.

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Ultimate guides

Lengthy guides that are meant to help and lead the audience through larger subjects and are often broken up by chapters and specific topics.

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07/28/22

Ubersuggest

Search relevant keywords in Ubersuggest to get content ideas based on previously created content on other websites.

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Trade magazines

Flip through trade magazines for your industry and see what topics are being discussed, what's trending and what new products are being released.

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Top post recaps

Assemble a round-up of your own most popular posts on your website.

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Tips and tricks

Share helpful tips related to your business or industry that would make your customers' lives easier

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Timeline

Show the evolution of your company over time, or the timeline of a project that you performed, how it progressed and the end result

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Templates

Provide a model that others can replicate to achieve results such as guides or downloadable spreadsheets.

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07/27/22

Take a walk

Struggling to come up with an idea for a piece of content? Go and take a walk outside for a few minutes, clear your head and simplify.

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Support forum

Whether or not you offer a product that sells to hundreds or thousands of customers, you can create a support forum. A place where you allow customers and prospects to ask questions and you provide answers.

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Success stories

Share success stories of someone you look up to, or a business in your industry that has performed well recently or historically

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SlideShare

Search popular slide decks related to your industry and create content that builds on popular topics or presents your unique spin.

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Search console

If your site is connected to Google's Search Console tool, you can look through the performance of your site to see what content is generating the most traffic, and which keywords could be the focus of future content.

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Salespeople

Since the sales team talks with customers frequently and is often the most aware of positives and negatives about your industry and business, source them for content ideas.

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Roundtable discussions

Conduct and share video or a written post about a roundtable discussion held between yourself and other members of your industry or business. An easier way to do this might involve emailing a some questions to a few individuals, asking for their answers a

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Resource page

Create a page (like this one) that includes all of your how-to posts, guides, videos and more.

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07/27/22

Related searches

Start typing keywords related to your business or industry in Google and see the popup displaying other, related searches.

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07/28/22

Regulating organizations

For industries that are heavily regulated, find and follow updates from industry regulating organizations and share with your audience - help them prepare for what's to come.

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Regular series features

Group a collection of posts into a series that is revisited every week or month. For example, make note of a unique client challenge that you notice each week and create a post about it.

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07/28/22

Refresh existing content

Remove outdated content and update, modify and improve existing posts.

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Reflections

Share something you or your business has learned from success or failure and key takeaways from the experience

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Reddit

Browse the Reddit site and join subreddits relevant to your business or industry. Get involved or simply browse the subs occasionally for content topic inspiration.

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Recap posts

Summarize a recent event or relevant news/happenings in the industry.

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Quotes

Share and expound on quotes that resonate with your goals.

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07/27/22

Quora

Browse the Quora website for questions and answers in your industry. Answer an identified question in the form of a post on your website

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07/28/22

Quizzes

Interact with your users by asking a series of questions. Save and show results from all users.

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Q&A

Host a question and answer session on social media about your product or service and interact with your customers. Turn the results into a blog post.

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07/27/22

Public debates

Give your take on a public debate held or that occurred between industry leaders

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07/28/22

Product recommendations

Publish recommendations based on the time of year, upcoming holidays or events

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Presentations

Create a PowerPoint or slide presentation about an emerging industry trend, topic or debate

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Predictions

Predictions for the coming year, for a new product or the industry going forward

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Prediction follow-up

If you've predicted something in the past, write a follow-up piece to re-share that prediction and outline what actually happened

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07/28/22

Portent's Idea Generator

Try Portent's content idea generator by entering a few words and getting a few ideas for new content.

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07/29/22

Popular newsletters

Find and subscribe to popular industry newsletters that your customers might subscribe to. Browse the topics being discussed and repurpose for your own website.

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07/29/22

Popular content on BuzzSumo

Browse popular content on BuzzSumo and think if there's any content that you can create or repurpose related to your industry

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07/28/22

Polls

Ask for feedback on social media (or find polls conducted by other accounts) and share and dissect the results.

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Photo gallery

Multiple pictures of a product, service in action or event with informative captions

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People you follow

Identify your ideal content audience or customers on social media and follow them or browse their profiles to see the types of content they engage with.

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