Digital marketing & website development lists of ideas, links and resources

'Why' pieces

Explain the mechanics behind something specific in your industry, why it is what it is

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07/28/22

A day in the office

If you have equipment, operations or software as part of your processes that may be interesting to show or feature occasionally, give your audience a sneak peak about how the work is performed.

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07/28/22

Aggregated images or videos

Share and describe a collection of images or videos that you've gathered online and are relevant to your audience

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07/28/22

Also Asked

Enter a question and see similar questions that people are also asking online.

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07/29/22

Amazon's book lists

Search Amazon for the top books being sold in your industry. If people are paying for books on a particular subject, then you know they will likely also be interested in a blog post about it.

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07/29/22

Announcements

Share an exciting or noteworthy change or update about your business. Even if it's not enough to turn it into a news article or press release, you can still create a short announcement.

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07/29/22

Answer The Public

Enter a one- or two-word subject and see what people are asking about that subject online. Write content that answers popular questions.

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07/29/22

Article roundups

Compile a roundup of favorite articles related to your industry from the past week. Add summaries of the articles with links to the full pages.

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07/28/22

Audio books

An alternate to ebooks, some users will prefer or only listen to audio books - so it's worth creating if you already have an ebook put together.

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07/28/22

Awards

Share the awards that you've earned and the work that you did to earn them.

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07/28/22

Before and after posts

Showcase your product or service possibilities by showing a business or business process both before and after your integration.

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07/28/22

Behind-the-scenes

Share what happens behind the scenes of your business, manufacturing plant or service center

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07/28/22

Best practices

Not just completing a task but doing so efficiently and effectively. Share insights on how professionals do something, or the largest companies in the space.

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07/28/22

Book review

Write a review for an important book for your industry to educate or inspire your audience.

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07/27/22

Brand goals

Create content that establishes your brand goals. Share loyalty programs, new products in development, or improved customer service policies.

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07/27/22

Business pages

Update your business pages like Google Business, Facebook and other local profiles with helpful information, ratings, and maps.

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07/27/22

Business spotlight

Feature a fellow local business

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07/28/22

Buying guide

Educate your audience about buying specific products, comparisons, strengths and weaknesses

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07/28/22

Calculators

Encourage users to populate some simple form inputs to see certain results. Find something related to your industry such as mortgage payment or cost saving calculators

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07/28/22

Calendars

Share an upcoming calendar of events

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07/28/22

Case studies

Examine how you or a client has achieved success in a particular situation

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07/28/22

Charts

Create a chart that shows how your product or service improves an existing function over time, or compare your offerings to that of competitors

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07/28/22

Checklists

Like lists, checklists are also easy to scan for readers, but checklists help people keep track of information, follow steps and remember important details.

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07/27/22

Comment follow-ups

Pay attention to what users or followers are saying on social media, and see if you can turn a helpful comment into a blog post

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07/28/22

Comment sections

Find the industry publications that are sharing information and content for your industry and review their post comment sections. See what people are talking about and questions they are asking.

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07/29/22

Company news

Share relevant announcements, news and achievements about your business including acquisitions and new product offerings

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07/28/22

Compare options

Help your audience make the right choice by comparing all possible product or service options and variables

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07/28/22

Competitor websites

Comb through a competitor's website and see what type of content they're sharing. Repurpose some of their content or look for gaps that you can create content for.

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07/29/22

Conference agendas

If you can't attend an event, find and review the agenda to see what the big topics are. They should provide you with an idea about the current events, issues or highlights are for your industry.

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07/29/22

Conferences

Attend an industry-related conference and take notes during the presentations and question-and-answer sessions for inspiration.

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07/29/22

Contests

Drive visibility to your site or content by creating a contest. Give extra rewards to users who share your content on their social media feeds.

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07/28/22

Controversy

What are controversies in your industry? You can share your side and perspective of the situation, or even just describe the debate and open it up for discussion.

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07/29/22

Courses

Create educational materials based on your business or industry and share previews on your blog. This helps to establish credibility and trust.

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07/28/22

Customer reviews

Build credibility by highlighting a customer review and invite your audience to submit their own.

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07/27/22

Customer service

Ask the customer service team for commonly-asked questions, issues or concerns. Get inspiration for new content and create posts that may benefit the service team and your customers going forward.

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07/29/22

Demos

Demonstrate how a product works or a service will be implemented in writing, images, videos, or a combination of each

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07/28/22

Discounted items

Promote noteworthy discounts, perhaps around a theme or holidays such as Valentine’s Day or New Year’s resolutions.

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07/27/22

Dispel myths

Highlight common myths, misconceptions and false assumptions about your industry and give your take

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07/28/22

Employee appreciation

Introduce a new team member or celebrate the accomplishments of existing employees.

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07/27/22

Experiment

Run an experiment with your work, customers or projects and share the results.

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07/29/22

Exploding topics

Get information regarding what people are searching for in a given industry, or by searching keywords.

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07/28/22

Fake stories

Think about your customers but add fake backgrounds and stories. Then write a fictional case study for this person.

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07/29/22

Family and friends

Ask your support system around you for help and inspiration

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07/29/22

Famous theories

Are there any famous theories or ideas in your industry? Can you create and share a new rule, or share your perspective on an existing one?

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07/29/22

FAQ

Are any of the frequently-asked-questions on your website worthy enough to be turned into their own post where you could take the extra time to provide your full response and perspective? You could also look at competitor websites and their FAQ sections.

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07/29/22

FAQs

Create a frequently-asked-questions page that will allow your audience to quickly find answers to their questions and learn more about your services.

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07/27/22

Feature a celebrity

Showcase an actor, rock start, athlete, or another celebrity related to your industry that will resonate with your target audience.

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07/27/22

Flickr

Find inspiration through photos, particularly Flickr which is a photo-sharing website.

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07/29/22

Flipboard

The Flipboard application helps you to better organize and aggregate content. You can also browse through other people's shared boards. Find people in your industry to see what they're sharing. Set up your own boards for future inspiration.

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07/29/22

Flow charts

Like infographics, but outline a business process or idea visually

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07/28/22