Digital marketing & website development lists of ideas, links and resources

Opinion pieces

Write open-ended pieces of content based on a topic that matters to your audience. Formulate a popular or un-popular opinion and write about it.

Content

idea

07/28/22

Book review

Write a review for an important book for your industry to educate or inspire your audience.

Content

idea

07/27/22

Industry history

Write a feature about the past of the industry, what shaped it into what it is today, and even where you see it going in the future.

Content

idea

07/28/22

Support forum

Whether or not you offer a product that sells to hundreds or thousands of customers, you can create a support forum. A place where you allow customers and prospects to ask questions and you provide answers.

Content

idea

07/29/22

Controversy

What are controversies in your industry? You can share your side and perspective of the situation, or even just describe the debate and open it up for discussion.

Content

idea

research

07/29/22

Illustration

Use non-related, everyday moments to help you capture, explain and inspire your audience. For example, you can watch how an ant is constantly working and moving, and never gives up. Can you use that to inspire your customers with a tough task related to y

Content

idea

research

07/29/22

Business pages

Update your business pages like Google Business, Facebook and other local profiles with helpful information, ratings, and maps.

Content

idea

07/27/22

User-requested features

Turn a request for a product, product feature or service from a customer or prospect into a piece of content explaining why or why not and other possible solutions

Content

idea

07/28/22

Portent's Idea Generator

Try Portent's content idea generator by entering a few words and getting a few ideas for new content.

Content

idea

research

07/29/22

HubSpot Topic Generator

Try HubSpot's blog topic generator by entering a few words and considering the results for a new post.

Content

idea

research

07/29/22

Fake stories

Think about your customers but add fake backgrounds and stories. Then write a fictional case study for this person.

Content

idea

07/29/22

Lists

They're easy to scan and quick to read making them popular for visitors. Give your readers 10 tips, 9 ways, 5 reasons, 8 signs, etc.

Content

idea

07/27/22

Flipboard

The Flipboard application helps you to better organize and aggregate content. You can also browse through other people's shared boards. Find people in your industry to see what they're sharing. Set up your own boards for future inspiration.

Content

idea

research

07/29/22

Google Trends

Tap into Google's immense collection of data and find the relative interest of keywords and phrases over time.

Content

idea

research

tool

free

07/29/22

In-person conversations

Talk to people - your customers, prospects, fellow industry members, coworkers, employees. Ask questions, hear their perspectives and find inspiration or a new take on something that could be turned into a piece of content.

Content

idea

research

07/29/22

What not to do

Taking the opposite approach of best-practice posts, with what-not-to-do posts you can feature some of the worst actions that can be taken and the expected results

Content

idea

07/28/22

Recap posts

Summarize a recent event or relevant news/happenings in the industry.

Content

idea

07/28/22

Take a walk

Struggling to come up with an idea for a piece of content? Go and take a walk outside for a few minutes, clear your head and simplify.

Content

idea

research

07/29/22

Related searches

Start typing keywords related to your business or industry in Google and see the popup displaying other, related searches.

Content

idea

research

07/28/22

Salespeople

Since the sales team talks with customers frequently and is often the most aware of positives and negatives about your industry and business, source them for content ideas.

Content

idea

research

07/29/22

Written tutorials

Similar to how-to guides, but more in-depth, step-by-step instructions taking the user from start to finish of a process or procedure

Content

idea

07/28/22

Before and after posts

Showcase your product or service possibilities by showing a business or business process both before and after your integration.

Content

idea

07/28/22

Feature a celebrity

Showcase an actor, rock start, athlete, or another celebrity related to your industry that will resonate with your target audience.

Content

idea

07/27/22

Timeline

Show the evolution of your company over time, or the timeline of a project that you performed, how it progressed and the end result

Content

idea

07/28/22

Behind-the-scenes

Share what happens behind the scenes of your business, manufacturing plant or service center

Content

idea

07/28/22

Awards

Share the awards that you've earned and the work that you did to earn them.

Content

idea

07/28/22

Success stories

Share success stories of someone you look up to, or a business in your industry that has performed well recently or historically

Content

idea

07/28/22

Reflections

Share something you or your business has learned from success or failure and key takeaways from the experience

Content

idea

07/28/22

Industry secrets

Share some information that only people within the industry know or understand. Be transparent to your audience when possible.

Content

idea

07/28/22

Company news

Share relevant announcements, news and achievements about your business including acquisitions and new product offerings

Content

idea

07/28/22

Industry news

Share related news or information about the industry. Take it a step further and use a platform like Google Alerts to curate daily industry news snippets from around the globe, or share newsworthy Twitter posts related to the industry or replies from foll

Content

idea

07/27/22

Informative post

Share information about your products or services, or industry-related items that would be helpful for your audience.

Content

idea

07/27/22

Tips and tricks

Share helpful tips related to your business or industry that would make your customers' lives easier

Content

idea

07/28/22

How-to’s

Share helpful guides and tutorials for how to use your product, or build credibility for your services

Content

idea

07/28/22

User-generated content

Share content provided by your customers and clients - questions, comments, ideas, etc.

Content

idea

07/27/22

Quotes

Share and expound on quotes that resonate with your goals.

Content

idea

07/27/22

Aggregated images or videos

Share and describe a collection of images or videos that you've gathered online and are relevant to your audience

Content

idea

07/28/22

Calendars

Share an upcoming calendar of events

Content

idea

07/28/22

Announcements

Share an exciting or noteworthy change or update about your business. Even if it's not enough to turn it into a news article or press release, you can still create a short announcement.

Content

idea

research

07/29/22

Newsletters

Send weekly or monthly newsletters to your email list, and repurpose the newsletters into posts on your website.

Content

idea

medium

07/28/22

Internal team interviews

Send an email or have a sit-down with an executive or other team member to ask questions about services, or customers, or perspective of the industry

Content

idea

07/28/22

Ubersuggest

Search relevant keywords in Ubersuggest to get content ideas based on previously created content on other websites.

Content

idea

research

07/29/22

SlideShare

Search popular slide decks related to your industry and create content that builds on popular topics or presents your unique spin.

Content

idea

research

07/29/22

Industry statistics

Search for recently-published articles or reports containing statistics related to your industry. Can you identify any trends, concerns or opportunities that you can share in an original post?

Content

idea

research

07/29/22

Google News

Search for keywords or phrases relevant to your industry on Google News. See what's been recently posted and where you might be able to fill in the cracks.

Content

idea

research

07/29/22

Amazon's book lists

Search Amazon for the top books being sold in your industry. If people are paying for books on a particular subject, then you know they will likely also be interested in a blog post about it.

Content

idea

research

07/29/22

Experiment

Run an experiment with your work, customers or projects and share the results.

Content

idea

07/29/22

Website analytics

Review the analytics of your website, how visitors are finding your site and which pages they're visiting. Consider what type of content or in which funnel content can be created to improve the site's effectiveness.

Content

idea

research

07/29/22

Internal data

Review past and existing projects and services and determine if there are any statistics that you can recognize. For example, maybe you find out that 80% of your customers use a certain type of software, or have similar traits.

Content

idea

research

07/29/22

YouTube

Research the most popular videos or channels in your industry and find the ones with the most engagement. Engagement means interest and will help you find what you should create content about.

Content

idea

research

07/29/22