Digital marketing & website development lists of ideas, links and resources

Moz Keyword Explorer

A keyword research tool that will give you suggestions, difficulty scores and average clickthrough rates.

Content

idea

research

07/29/22

Guest posts

Allow others to create and post content on your site.

Content

idea

07/28/22

Audio books

An alternate to ebooks, some users will prefer or only listen to audio books - so it's worth creating if you already have an ebook put together.

Content

medium

idea

07/28/22

FAQ

Are any of the frequently-asked-questions on your website worthy enough to be turned into their own post where you could take the extra time to provide your full response and perspective? You could also look at competitor websites and their FAQ sections.

Content

idea

research

07/29/22

Famous theories

Are there any famous theories or ideas in your industry? Can you create and share a new rule, or share your perspective on an existing one?

Content

idea

research

07/29/22

Polls

Ask for feedback on social media (or find polls conducted by other accounts) and share and dissect the results.

Content

idea

07/28/22

People who follow you

Ask questions to your current social media followers that might inspire content. For example, you can ask your followers a question like 'What is your biggest challenge at work?'

Content

idea

research

07/29/22

Customer service

Ask the customer service team for commonly-asked questions, issues or concerns. Get inspiration for new content and create posts that may benefit the service team and your customers going forward.

Content

idea

research

07/29/22

Family and friends

Ask your support system around you for help and inspiration

Content

idea

research

07/29/22

Top post recaps

Assemble a round-up of your own most popular posts on your website.

Content

idea

07/28/22

Networking events

Attend a local business after-hours event and have conversations with at least a few people. Make a mental note of anything interesting that you could use as inspiration for a new post.

Content

idea

research

07/29/22

Conferences

Attend an industry-related conference and take notes during the presentations and question-and-answer sessions for inspiration.

Content

idea

research

07/29/22

Popular content on BuzzSumo

Browse popular content on BuzzSumo and think if there's any content that you can create or repurpose related to your industry

Content

idea

07/28/22

Local newspapers

Browse stories in local newspapers, opinions and letters to the editor.

Content

idea

research

07/29/22

Quora

Browse the Quora website for questions and answers in your industry. Answer an identified question in the form of a post on your website

Content

idea

07/28/22

Reddit

Browse the Reddit site and join subreddits relevant to your business or industry. Get involved or simply browse the subs occasionally for content topic inspiration.

Content

idea

research

07/29/22

Customer reviews

Build credibility by highlighting a customer review and invite your audience to submit their own.

Content

idea

07/27/22

Games

Can you turn a process or procedure common in your industry or business into a game? Websites use gamification all the time to show things like progress in form, page or profile completion.

Content

idea

medium

07/28/22

Idea notebook

Carry around a little notebook (or use a note app on your phone) and jot down little ideas as you think about them throughout the day.

Content

idea

research

07/29/22

Competitor websites

Comb through a competitor's website and see what type of content they're sharing. Repurpose some of their content or look for gaps that you can create content for.

Content

idea

research

07/29/22

Article roundups

Compile a roundup of favorite articles related to your industry from the past week. Add summaries of the articles with links to the full pages.

Content

idea

07/28/22

Roundtable discussions

Conduct and share video or a written post about a roundtable discussion held between yourself and other members of your industry or business. An easier way to do this might involve emailing a some questions to a few individuals, asking for their answers a

Content

idea

07/28/22

Charts

Create a chart that shows how your product or service improves an existing function over time, or compare your offerings to that of competitors

Content

idea

07/28/22

FAQs

Create a frequently-asked-questions page that will allow your audience to quickly find answers to their questions and learn more about your services.

Content

idea

07/27/22

Resource page

Create a page (like this one) that includes all of your how-to posts, guides, videos and more.

Content

idea

07/27/22

Presentations

Create a PowerPoint or slide presentation about an emerging industry trend, topic or debate

Content

idea

07/28/22

Brand goals

Create content that establishes your brand goals. Share loyalty programs, new products in development, or improved customer service policies.

Content

idea

07/27/22

Courses

Create educational materials based on your business or industry and share previews on your blog. This helps to establish credibility and trust.

Content

idea

medium

07/28/22

Mistake analysis

Deep-dive into specific errors or issues in an attempt to dissect what went wrong

Content

idea

07/28/22

Demos

Demonstrate how a product works or a service will be implemented in writing, images, videos, or a combination of each

Content

idea

07/28/22

Video tutorial

Demonstrate how to use your product and service, or share the success stories of your customers.

Content

idea

07/27/22

Industry publications

Discover the media sources in your industry that publish news, trends and tips, and look for the articles that have the most engagement (comments, social shares, etc) that you can then repurpose on your site.

Content

idea

research

07/29/22

Contests

Drive visibility to your site or content by creating a contest. Give extra rewards to users who share your content on their social media feeds.

Content

medium

idea

07/28/22

Buying guide

Educate your audience about buying specific products, comparisons, strengths and weaknesses

Content

idea

07/28/22

Calculators

Encourage users to populate some simple form inputs to see certain results. Find something related to your industry such as mortgage payment or cost saving calculators

Content

idea

medium

07/28/22

Answer The Public

Enter a one- or two-word subject and see what people are asking about that subject online. Write content that answers popular questions.

Content

idea

research

07/29/22

Also Asked

Enter a question and see similar questions that people are also asking online.

Content

idea

research

tool

paid

07/29/22

Case studies

Examine how you or a client has achieved success in a particular situation

Content

idea

07/28/22

Origin posts

Explain the inspiration and start of your business, how a product originated or a service was launched

Content

idea

07/28/22

'Why' pieces

Explain the mechanics behind something specific in your industry, why it is what it is

Content

idea

07/28/22

Business spotlight

Feature a fellow local business

Content

idea

07/28/22

Industry links

Feature a roundup of industry or business-related links to helpful resources or information

Content

idea

07/28/22

Giveaway

Feature online contests, promotions or giveaways. Run a contest on your website asking users to follow your social media pages or ‘like’ your posts.

Content

idea

07/27/22

Popular newsletters

Find and subscribe to popular industry newsletters that your customers might subscribe to. Browse the topics being discussed and repurpose for your own website.

Content

idea

research

07/29/22

Knowledge base

Find common software solutions used in your industry and search their documentation and knowledge base content for questions and answers.

Content

idea

research

07/29/22

Flickr

Find inspiration through photos, particularly Flickr which is a photo-sharing website.

Content

idea

research

07/29/22

Forums

Find inspirational content and title ideas by browsing and searching through forums for questions and discussions related to your business or industry.

Content

idea

research

07/29/22

Comment sections

Find the industry publications that are sharing information and content for your industry and review their post comment sections. See what people are talking about and questions they are asking.

Content

idea

research

07/29/22

Your popular posts

Find the most popular posts on your site going back a year or more and see if there are any similar posts that you could create or piggyback off of the successful ones.

Content

idea

research

07/29/22

Online groups

Find topic ideas by joining and browsing through groups on social media. Look for groups in your industry that have a lot of questions, answers and discussion.

Content

idea

research

07/29/22