ZeroToDigital
We got your message - thanks! Have you tried our free SEO Audit or Keyword Audit projects yet? Give them a try and then join our community on Facebook!
Join 1,783 people and sign up for our free monthly newsletter about marketing and the web!
The List
578 items
1
Engagement rate
Engagement rate is the percentage of users who saw your campaign vs the users who actually clicked or engaged with it (e.g. click, share, comment).
Digital Marketing
definition
08/05/22
2
Experiment
Run an experiment with your work, customers or projects and share the results.
Content
idea
07/29/22
3
Size of discount
Modifying the size of the discount that you're offering - up, down, round number, odd number, etc.
Digital Marketing
ab testing
idea
08/04/22
4
Conferences
Attend an industry-related conference and take notes during the presentations and question-and-answer sessions for inspiration.
Content
idea
research
07/29/22
5
HTML emails
You can build your email purely with HTML and some publications may require that you send them an HTML version of your campaign to send.
Digital Marketing
definition
08/05/22
6
CitySquares
CitySquares is a search platform that helps users find local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
7
Behind-the-scenes
Share what happens behind the scenes of your business, manufacturing plant or service center
Content
idea
07/28/22
8
Cybo
Cybo is a global online business directory.
Digital Marketing
directory
backlinks
source
08/31/22
9
FAQ
Are any of the frequently-asked-questions on your website worthy enough to be turned into their own post where you could take the extra time to provide your full response and perspective? You could also look at competitor websites and their FAQ sections.
Content
idea
research
07/29/22
10
Organic traffic
Organic traffic is unpaid traffic your website receives from search engine result pages.
Digital Marketing
definition
seo
08/05/22
11
In-person conversations
Talk to people - your customers, prospects, fellow industry members, coworkers, employees. Ask questions, hear their perspectives and find inspiration or a new take on something that could be turned into a piece of content.
Content
idea
research
07/29/22
12
Write lists
Create content in the form of lists such as "The Top 10 ways to do [action]" as they're often searched for in search engines.
SEO
backlinks
idea
08/01/22
13
Journaling
For business in an early stage or in the middle of redevelopment or rebranding, be open about how the process is going and what choices have been made up until this point.
Content
idea
07/28/22
14
Copy voice
Does your copy perform better if it's written in first person (I, me, we, us) or second person (you, your, yours)?
Digital Marketing
ab testing
idea
08/04/22
15
Competitive analysis
Competitive analysis refers to the process of researching and analyzing your companies competitors - strengths, weaknesses, demographics, strategies and more.
Digital Marketing
definition
08/07/22
16
Best practices
Not just completing a task but doing so efficiently and effectively. Share insights on how professionals do something, or the largest companies in the space.
Content
idea
07/28/22
17
Click map
A click map refers to a geographic representation of where visitors click on your webpage.
Digital Marketing
definition
08/07/22
18
Find your industry's leaders and influencers on Instagram and read through the comments on their posts for unanswered questions or discussions.
Content
idea
research
07/29/22
19
Conversion rate
Conversion rate is the percentage of users that take a certain action. For example, if your goal is to have users sign up for your newsletter and for every 10 visitors of your webpage you receive 1 new signup, your conversion rate would be 10%.
Digital Marketing
definition
cro
08/04/22
20
People you follow
Identify your ideal content audience or customers on social media and follow them or browse their profiles to see the types of content they engage with.
Content
idea
research
07/29/22
21
Social profiles for prospect
Find social media profiles for a person or company that you want to reach out to. You can do so by using "site:" like this: 'tyler willis (site:twitter.com | site:facebook.com | site:linkedin.com)'.
Misc
search operator
formula
08/08/22
22
B2B
Business-to-business (B2B) companies are those that sell products to other companies or organizations.
Digital Marketing
definition
08/05/22
23
Exit rate
A webpage's exit rate is the rate at which visitors who are on the website leave that specific page to go elsewhere.
Digital Marketing
definition
08/08/22
24
Quotes
Share and expound on quotes that resonate with your goals.
Content
idea
07/27/22
25
Builderall
Sales funnel builder along with a full website builder, email marketing, video hosting, chatbot and more.
Sales
funnel
tool
paid
08/09/22
26
Audience insights
Audience insights is a Facebook ad tool that helps you select and target specific groups of people for your ad.
Digital Marketing
definition
08/08/22
27
LinkedIn Company Directory
Create a profile for your company on LinkedIn and share updates, details and more.
Digital Marketing
directory
backlinks
source
08/31/22
28
Button copy
Get the user to click by changing the text of the button or link. Instead of "Learn More" say "You in?", "Sign Up, It's Free", or "Save My Seat".
Digital Marketing
ab testing
idea
08/04/22
29
KPIs
Key performance indicators (KPIs) refers to certain metrics and data that help you to determine value and performance of an activity or campaign.
Digital Marketing
definition
08/07/22
30
Related keywords
A good SEO strategy is to target related keywords instead of just one main keyword. This would mean that you'd use synonyms for your keyword in your content instead of just repeating your main word. This strategy helps to add authenticity to your post as well as expand the number of queries the page might rank for.
Digital Marketing
definition
08/08/22
31
Optimization score
An optimization score is a Google Ads metric that is updated regularly based on how well Google determines that your ad is set up.
Digital Marketing
definition
08/08/22
32
User chats
Host an "ask me anything" event on your website or social media and turn the questions and answers into a post on your website.
Content
idea
07/28/22
33
Content marketing
Content marketing refers to the creation and distribution of material online. Content can include assets such as blog posts, social media posts, charts, ebooks and more.
Digital Marketing
definition
08/07/22
34
Keyword Planner
Get keyword search data, trends, average cost-per-click, and discover new keyword and phrase possibilities.
SEO
tool
free
07/29/22
35
Context
Chatbots trained to reply based on specific content (e.g. books, podcasts)
Artificial Int
tool
05/15/23
36
No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
ab testing
idea
08/04/22
37
Buying guide
Educate your audience about buying specific products, comparisons, strengths and weaknesses
Content
idea
07/28/22
38
Similar posts
Use "related:" to find blog posts similar to yours and either compare or identify a backlink opportunity. For example, "related:zerotodigital.com/blog/web-dev-business-guide".
Misc
search operator
formula
08/08/22
39
Predictions
Predictions for the coming year, for a new product or the industry going forward
Content
idea
07/28/22
40
Blacklist
Blacklists are lists that major email clients use and refer to in spam detection. If your email or domain gets added to a blacklist, it will be difficult or impossible to send emails to your prospects or even existing clients.
Digital Marketing
definition
08/05/22
41
Open rate
Open rate is the percentage of opens compared to the number of emails sent.
Digital Marketing
definition
08/05/22
42
Demos
Demonstrate how a product works or a service will be implemented in writing, images, videos, or a combination of each
Content
idea
07/28/22
43
Better Business Bureau
For local businesses, build trust with your audience by being listed and verified on BBB.
Digital Marketing
directory
backlinks
source
08/31/22
44
Client logos
Display a list of your client logos to gain credibility and trust with your visitors.
Digital Marketing
ab testing
idea
08/04/22
45
Multiple campaigns
While a page having 1 goal or call-to-action is typically preferred, maybe there are times when you should consider the primary goal and then a secondary goal as well in case the first one doesn't convert.
Digital Marketing
ab testing
idea
08/04/22
46
stocks:
Use "stocks:" directly before a stock ticker to see the stock information for that company. For example, stocks:aapl.
Misc
search operator
definition
productivity
08/08/22
47
Large typography
To make a bold statement, many websites are turning to large, bold text in place of hero images at the top of webpages.
Website Dev
trend
design
08/09/22
48
Generating own prompts
For generating its own helpful prompts: "You are an AI designed to help [insert profession (e.g. plumbers, marketers)]. Generate a list of the 10 best prompts for yourself. The prompts should be about [insert topic]."
Artificial Int
text prompt
05/20/23
49
Respond to a blog article
Find a recently-published article relevant to your business and write a response piece linking to the original article. It could be an alternate take, opinion or quoting the original article. Contact the owner of the blog about your piece and request a li
SEO
backlinks
idea
07/29/22
50
Bing Places
List your business on Bing and come up for searches on Bing.
Digital Marketing
directory
backlinks
source
08/31/22
Load more
That's it! Please contribute if you'd like to add more to this list.
Get a real-time price estimate!
Try our free project estimator tool to get an immediate cost and time estimate for your project. The system will ask you a few simple questions and then provide you with estimated cost and time ranges.