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The List
578 items
1
Scarcity
If you're running out of the offer, mention that in the copy - "running out" or state how many are left.
Digital Marketing
ab testing
idea
08/04/22
2
Generate sales copy
For generating marketing and sales copy: "You are an email marketer. Generate an email [or other text] for a marketing campaign that offers our customers a 20% discount if they buy today [or alternate offer of your choice]."
Artificial Int
text prompt
05/20/23
3
Industry outsider
Have a discussion with someone who has little to no interest in your industry. They'll likely have questions that might help you brainstorm content ideas.
Content
idea
research
07/29/22
4
Prediction follow-up
If you've predicted something in the past, write a follow-up piece to re-share that prediction and outline what actually happened
Content
idea
07/28/22
5
Content marketing
Content marketing refers to the creation and distribution of material online. Content can include assets such as blog posts, social media posts, charts, ebooks and more.
Digital Marketing
definition
08/07/22
6
Your About page
Refer to your own site's about page, history, mission and vision. Can you expound on anything in the form of a blog post?
Content
idea
research
07/29/22
7
Related keywords
A good SEO strategy is to target related keywords instead of just one main keyword. This would mean that you'd use synonyms for your keyword in your content instead of just repeating your main word. This strategy helps to add authenticity to your post as well as expand the number of queries the page might rank for.
Digital Marketing
definition
08/08/22
8
CRM
Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.
Digital Marketing
definition
crm
08/04/22
9
On-page optimization
On-page optimization is the practice of improving components on your website for SEO. This would include meta tags, content, schema, performance, and more.
Digital Marketing
definition
seo
08/05/22
10
Ad extensions
Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.
Digital Marketing
definition
08/06/22
11
ZeroToDigital webpage audit
Free tool that audits your webpage and returns data and analysis for foundational SEO elements such as page title, description, content, image alternate text descriptions, and more.
SEO
tool
free
07/29/22
12
Influencer
An influencer is a person on social media who has the power to influence or impact their followers toward a certain brand, product or idea.
Digital Marketing
definition
08/05/22
13
Neustar Localeze
Localeze is a business platform that tries to help users find relevant, quality businesses.
Digital Marketing
directory
backlinks
source
08/31/22
14
XML Sitemap Generator
Create a free sitemap.xml file up to 500 pages that can be submitted to search engines.
SEO
tool
free
07/29/22
15
Location in content
If your call-to-action is within the main body of your page, should you move it toward the top of the content, half-way down, at the bottom or somewhere else?
Digital Marketing
ab testing
idea
08/04/22
16
Industry news
Share related news or information about the industry. Take it a step further and use a platform like Google Alerts to curate daily industry news snippets from around the globe, or share newsworthy Twitter posts related to the industry or replies from foll
Content
idea
07/27/22
17
Removing placeholders
Sometimes form inputs have placeholders to help you know what can be entered. Does your campaign work better with or without them?
Digital Marketing
ab testing
idea
08/04/22
18
Button icon
Would adding an icon to the button help to get more clicks?
Digital Marketing
ab testing
idea
08/04/22
19
Marketing analytics
Data that can be used to measure the effectiveness of a campaign. In digital marketing, there are metrics for nearly everything - websites, social media, advertising, etc.
Digital Marketing
definition
08/05/22
20
Typeform
Create and embed simplistic yet advanced forms on your website.
Lead Generation
tool
paid
08/03/22
21
Portent's Idea Generator
Try Portent's content idea generator by entering a few words and getting a few ideas for new content.
Content
idea
research
07/29/22
22
Where Goes?
Track where URL redirections and shortened links go from start to finish.
SEO
tool
free
07/29/22
23
Experiment
Run an experiment with your work, customers or projects and share the results.
Content
idea
07/29/22
24
Inspiration posts
Get personal and inspire your audience to action. Provide easy, practical ideas and encourage your audience to follow a simple execution plan.
Content
idea
07/28/22
25
Conversion path
The conversion path is the series of events that led a user from awareness of your brand to converting or committing an action on your website or social media accounts.
Digital Marketing
definition
08/05/22
26
filetype:
Use "filetype:" to filter the search results to certain file types. For example, apple filetype:pdf. The "ext:" operator can also be used for the same purpose.
Misc
search operator
definition
productivity
08/08/22
27
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
28
Keyword research
Keyword research refers to the practice of identifying best keywords to target based on competition, volume of searches and relevancy to your business.
Digital Marketing
definition
08/08/22
29
Directories
Find quality directories that are related to your industry and not full of spam and links. Join and participate in the discussion and reference your relevant content when relevant to the discussion.
SEO
backlinks
idea
08/01/22
30
Copy voice
Does your copy perform better if it's written in first person (I, me, we, us) or second person (you, your, yours)?
Digital Marketing
ab testing
idea
08/04/22
31
Industry history
Write a feature about the past of the industry, what shaped it into what it is today, and even where you see it going in the future.
Content
idea
07/28/22
32
YellowBook
Like Yellow Pages, add your business and contact information on YellowBook.com.
Digital Marketing
directory
backlinks
source
08/31/22
33
Hub.biz
Hub.biz is an online business directory website.
Digital Marketing
directory
backlinks
source
08/31/22
34
Indexing
Indexing is the process of a search engine adding a URL to their database of pages.
Digital Marketing
definition
08/08/22
35
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
36
Cross-sell
Once a user adds an item to their cart, try suggesting other, similar products to see if that boosts their sales.
Digital Marketing
ab testing
idea
08/04/22
37
Social media audience
Ask your social media audience. Chances are that if people follow you on social media, they must like your content so it wouldn't hurt to ask them to refer to your site from their own. You could even ask them to submit their own pages for a possible link
SEO
backlinks
idea
08/01/22
38
A/B testing
A/B (or split) testing is a process of making changes to a campaign, page or other marketing material and measuring to see if that change improves results. Typically, you'd want to change just one element at a time so that you could identify which change caused the impact.
Digital Marketing
definition
08/05/22
39
Guest posts
Allow others to create and post content on your site.
Content
idea
07/28/22
40
Book review
Write a review for an important book for your industry to educate or inspire your audience.
Content
idea
07/27/22
41
CTR
Clickthrough rate is the percentage of clicks to impressions that a campaign receives. If 10 people saw your campaign and 1 person clicked on it then your CTR would be 10%.
Digital Marketing
definition
08/04/22
42
Bounce rate
Bounce rate measures the percentage of users that "bounce off" of your website or, simply, visit a page on your site and leave without visiting a secondary page or taking any other action.
Digital Marketing
definition
08/05/22
43
Blacklist
Blacklists are lists that major email clients use and refer to in spam detection. If your email or domain gets added to a blacklist, it will be difficult or impossible to send emails to your prospects or even existing clients.
Digital Marketing
definition
08/05/22
44
Countdown timer
Add a countdown timer to an offer whether it's good for a limited time or not. Urgency often helps with closing the sale.
Digital Marketing
ab testing
idea
08/04/22
45
Dashboard
A dashboard typically refers to a view or source where you can review an overview key data, metrics, and performance related to the technology.
Digital Marketing
definition
08/07/22
46
Large typography
To make a bold statement, many websites are turning to large, bold text in place of hero images at the top of webpages.
Website Dev
trend
design
08/09/22
47
Meta tags
Meta tags are HTML tags added to websites and used by search engines and social media websites for descriptions and images.
Digital Marketing
definition
seo
08/08/22
48
Competitor websites
Comb through a competitor's website and see what type of content they're sharing. Repurpose some of their content or look for gaps that you can create content for.
Content
idea
research
07/29/22
49
Search for broken links
Browse and review the external links for blog posts similar or related to yours, and look for links to pages that no longer exist (return 404 errors). Contact the blog owner and request that they fix the link and provide your relevant article to be linked
SEO
backlinks
idea
07/29/22
50
Screaming Frog SEO Spider
Crawl your website for errors related to search engine optimization
SEO
tool
free
07/29/22
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