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The List
578 items
1
Accessibility
Accessibility in web and digital marketing refers to websites that are accessible for people with disabilities. For example, the text is easy to read, text-alternatives exist for users that can't see images and form inputs are properly labelled, among other things.
Digital Marketing
definition
08/05/22
2
Drip campaign
A drip campaign is an automated series of emails sent to nurture a lead after they perform a conversion activity.
Digital Marketing
definition
08/05/22
3
Understand complexities
For understanding complex ideas or texts: "Rewrite the text below and make it easy for a beginner to understand".
Artificial Int
text prompt
05/20/23
4
Browse the Reddit site and join subreddits relevant to your business or industry. Get involved or simply browse the subs occasionally for content topic inspiration.
Content
idea
research
07/29/22
5
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
6
define:
Use "define:" immediately before a word to get its definition, such as "define:marketing".
Misc
search operator
definition
productivity
08/08/22
7
Long-tail keywords
Long-tail keywords are an SEO strategy that refer to longer versions of main keywords that you'd like to target. For example, it would be very difficult to rank highly for "cookie", but it would likely be much easier to rank for a phrase such as "cookie tins for holiday parties".
Digital Marketing
definition
08/08/22
8
Subject line
The subject line of an email is the line that is shown prior to opening the email. It's important that it is eye-catching but relevant.
Digital Marketing
definition
08/06/22
9
CRM
Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.
Digital Marketing
definition
crm
08/04/22
10
Ad campaigns
Ad campaigns refer to a collection of ads and targeting settings. In an ad account, you can often have multiple campaigns - each one designed to target different groups of people.
Digital Marketing
definition
08/07/22
11
A day in the office
If you have equipment, operations or software as part of your processes that may be interesting to show or feature occasionally, give your audience a sneak peak about how the work is performed.
Content
idea
07/28/22
12
Meta descriptions
Page meta descriptions refer to an HTML tag on a webpage that search engines use as the description on search results.
Digital Marketing
definition
seo
08/22/22
13
Compounding Effect
The compounding effect of SEO - a visualization tool from ZeroToDigital
SEO
tool
free
07/29/22
14
Posting frequency
See how quickly your competitors are posting new content. Search for something like "site:competitor-site.com" and view the number of results. Then update the date range using "Tools" and then change "Any time" to something else like "past month" to see how many new pages they added this past month.
Misc
search operator
formula
08/08/22
15
Loomly
Social media management platform with built in calendars and workflows.
Digital Marketing
tool
paid
social media
08/03/22
16
Partner with sites
Connect with companies that are among your current clients, blog subscribers or partners. If they have content relevant to your industry, ask them for a backlink to a specific page on your site, and maybe even return the favor when possible.
SEO
backlinks
idea
08/01/22
17
User-requested features
Turn a request for a product, product feature or service from a customer or prospect into a piece of content explaining why or why not and other possible solutions
Content
idea
07/28/22
18
Aggregated images or videos
Share and describe a collection of images or videos that you've gathered online and are relevant to your audience
Content
idea
07/28/22
19
EZLocal
List your business for free on EZLocal.
Digital Marketing
directory
backlinks
source
08/31/22
20
Client logos
Display a list of your client logos to gain credibility and trust with your visitors.
Digital Marketing
ab testing
idea
08/04/22
21
SEO
Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.
Digital Marketing
definition
seo
08/04/22
22
Link profile
The link profile refers to a website's backlinks and the sites they're coming from. If a site's link profile contains other high-quality sites, then it will be looked at more favorably by search engines then if it contains low quality, spammy sites.
Digital Marketing
definition
08/08/22
23
Brand goals
Create content that establishes your brand goals. Share loyalty programs, new products in development, or improved customer service policies.
Content
idea
07/27/22
24
Button action
After the conversion, what are you communicating to the user? Are you displaying a success message, links to related content or redirecting to another page? Try changing those to see which one works best at accomplishing the next desired user action.
Digital Marketing
ab testing
idea
08/04/22
25
Keyword density
Keyword density refers to the number of times a certain keyword or keyword phrase appears on a webpage compared to the page's total words.
Digital Marketing
definition
08/08/22
26
Business association
Join a business association relevant to your business, industry and audience that has a page or directory linking out to the websites of its members.
SEO
backlinks
idea
08/01/22
27
Brownbook
Create a business profile on an international business directory site.
Digital Marketing
directory
backlinks
source
08/31/22
29
Discounted items
Promote noteworthy discounts, perhaps around a theme or holidays such as Valentine’s Day or New Year’s resolutions.
Content
idea
07/27/22
30
Salespeople
Since the sales team talks with customers frequently and is often the most aware of positives and negatives about your industry and business, source them for content ideas.
Content
idea
research
07/29/22
31
CartFlows
Sales funnel builder for WordPress websites with WooCommerce integration.
Sales
funnel
tool
paid
08/09/22
32
Dun & Bradstreet
Build credibility for your business by listing it on Dun & Bradstreet's business directory and researching your brand online.
Digital Marketing
directory
backlinks
source
08/31/22
33
Subheading styles
Instead of the heading, try changing the color or font of the content subheading.
Digital Marketing
ab testing
idea
08/04/22
34
Tips and tricks
Share helpful tips related to your business or industry that would make your customers' lives easier
Content
idea
07/28/22
35
"As seen on" references
Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.
Digital Marketing
ab testing
idea
08/04/22
36
Headline copy
Change the copy of your headline - tweak individual words or phrases, add action words.
Digital Marketing
ab testing
idea
08/04/22
37
Type of alert
Does it work better to have your offer in a ribbon at the top of the page, on the sidebar or as a popup when a user intends to leave the page?
Digital Marketing
ab testing
idea
08/04/22
38
Google News
Search Google News for recent articles featuring your company. Look for a link back to your website and, if one doesn't exist, reach out to the author of the article and ask for a link back to a relevant page of your website.
SEO
backlinks
idea
07/30/22
39
Yes/no buttons
Instead of having just one option, have a second that basically just closes the window. For example, the "Yes" could be "Yes, give me access". The "No" could be "Maybe next time". Try adding and then changing this text to see what works best.
Digital Marketing
ab testing
idea
08/04/22
40
Flow charts
Like infographics, but outline a business process or idea visually
Content
idea
medium
07/28/22
41
Crowdsourcing
Crowdsourcing is the process of leveraging groups of people for a certain goal such as raising money or filling out a poll on social media.
Digital Marketing
definition
08/05/22
42
Merchant Circle
Get listed as a merchant on Merchant Circle where users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
43
Case studies
Examine how you or a client has achieved success in a particular situation
Content
idea
07/28/22
44
LinkedIn Company Directory
Create a profile for your company on LinkedIn and share updates, details and more.
Digital Marketing
directory
backlinks
source
08/31/22
45
Art movement styles
Try referencing an art movement style in your prompt, for example "contemporary art", "modern art" or "modernism". Follow the link for a list of art movements.
Artificial Int
image prompt
05/20/23
46
Indexation errors
Use the "site:" search operator to check the indexed pages for your website - like site:zerotodigital.com. You can also check a specific URL like your blog "site:zerotodigital.com/blog" or subdomains "site:*.zerotodigital.com -www". If any pages appear that shouldn't, you should no-index them.
Misc
search operator
formula
08/08/22
47
Cybo
Cybo is a global online business directory.
Digital Marketing
directory
backlinks
source
08/31/22
48
Soft bounce
A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.
Digital Marketing
definition
08/06/22
49
Quizzes
Interact with your users by asking a series of questions. Save and show results from all users.
Content
idea
medium
07/28/22
50
Mobile advertising
Mobile advertising refers to targeting mobile devices with paid ads via SMS, websites or applications.
Digital Marketing
definition
08/08/22
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