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The List

Digital marketing & website development lists of ideas, links and resources

1

Accessibility

Accessibility in web and digital marketing refers to websites that are accessible for people with disabilities. For example, the text is easy to read, text-alternatives exist for users that can't see images and form inputs are properly labelled, among other things.

Digital Marketing

definition

08/05/22

2

Drip campaign

A drip campaign is an automated series of emails sent to nurture a lead after they perform a conversion activity.

Digital Marketing

definition

08/05/22

3

Understand complexities

For understanding complex ideas or texts: "Rewrite the text below and make it easy for a beginner to understand".

Artificial Int

text prompt

05/20/23

4

Reddit

Browse the Reddit site and join subreddits relevant to your business or industry. Get involved or simply browse the subs occasionally for content topic inspiration.

Content

idea

research

07/29/22

5

Sitemap

A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.

Digital Marketing

definition

08/08/22

6

define:

Use "define:" immediately before a word to get its definition, such as "define:marketing".

Misc

search operator

definition

productivity

08/08/22

7

Long-tail keywords

Long-tail keywords are an SEO strategy that refer to longer versions of main keywords that you'd like to target. For example, it would be very difficult to rank highly for "cookie", but it would likely be much easier to rank for a phrase such as "cookie tins for holiday parties".

Digital Marketing

definition

08/08/22

8

Subject line

The subject line of an email is the line that is shown prior to opening the email. It's important that it is eye-catching but relevant.

Digital Marketing

definition

08/06/22

9

CRM

Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.

Digital Marketing

definition

crm

08/04/22

10

Ad campaigns

Ad campaigns refer to a collection of ads and targeting settings. In an ad account, you can often have multiple campaigns - each one designed to target different groups of people.

Digital Marketing

definition

08/07/22

11

A day in the office

If you have equipment, operations or software as part of your processes that may be interesting to show or feature occasionally, give your audience a sneak peak about how the work is performed.

Content

idea

07/28/22

12

Meta descriptions

Page meta descriptions refer to an HTML tag on a webpage that search engines use as the description on search results.

Digital Marketing

definition

seo

08/22/22

13

Compounding Effect

The compounding effect of SEO - a visualization tool from ZeroToDigital

SEO

tool

free

07/29/22

14

Posting frequency

See how quickly your competitors are posting new content. Search for something like "site:competitor-site.com" and view the number of results. Then update the date range using "Tools" and then change "Any time" to something else like "past month" to see how many new pages they added this past month.

Misc

search operator

formula

08/08/22

15

Loomly

Social media management platform with built in calendars and workflows.

Digital Marketing

tool

paid

social media

08/03/22

16

Partner with sites

Connect with companies that are among your current clients, blog subscribers or partners. If they have content relevant to your industry, ask them for a backlink to a specific page on your site, and maybe even return the favor when possible.

SEO

backlinks

idea

08/01/22

17

User-requested features

Turn a request for a product, product feature or service from a customer or prospect into a piece of content explaining why or why not and other possible solutions

Content

idea

07/28/22

18

Aggregated images or videos

Share and describe a collection of images or videos that you've gathered online and are relevant to your audience

Content

idea

07/28/22

19

EZLocal

List your business for free on EZLocal.

Digital Marketing

directory

backlinks

source

08/31/22

20

Client logos

Display a list of your client logos to gain credibility and trust with your visitors.

Digital Marketing

ab testing

idea

08/04/22

21

SEO

Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.

Digital Marketing

definition

seo

08/04/22

22

Link profile

The link profile refers to a website's backlinks and the sites they're coming from. If a site's link profile contains other high-quality sites, then it will be looked at more favorably by search engines then if it contains low quality, spammy sites.

Digital Marketing

definition

08/08/22

23

Brand goals

Create content that establishes your brand goals. Share loyalty programs, new products in development, or improved customer service policies.

Content

idea

07/27/22

24

Button action

After the conversion, what are you communicating to the user? Are you displaying a success message, links to related content or redirecting to another page? Try changing those to see which one works best at accomplishing the next desired user action.

Digital Marketing

ab testing

idea

08/04/22

25

Keyword density

Keyword density refers to the number of times a certain keyword or keyword phrase appears on a webpage compared to the page's total words.

Digital Marketing

definition

08/08/22

26

Business association

Join a business association relevant to your business, industry and audience that has a page or directory linking out to the websites of its members.

SEO

backlinks

idea

08/01/22

27

Brownbook

Create a business profile on an international business directory site.

Digital Marketing

directory

backlinks

source

08/31/22

28

Email newsletter -> case study -> signup page

Sales

funnel

template

07/27/22

29

Discounted items

Promote noteworthy discounts, perhaps around a theme or holidays such as Valentine’s Day or New Year’s resolutions.

Content

idea

07/27/22

30

Salespeople

Since the sales team talks with customers frequently and is often the most aware of positives and negatives about your industry and business, source them for content ideas.

Content

idea

research

07/29/22

31

CartFlows

Sales funnel builder for WordPress websites with WooCommerce integration.

Sales

funnel

tool

paid

08/09/22

32

Dun & Bradstreet

Build credibility for your business by listing it on Dun & Bradstreet's business directory and researching your brand online.

Digital Marketing

directory

backlinks

source

08/31/22

33

Subheading styles

Instead of the heading, try changing the color or font of the content subheading.

Digital Marketing

ab testing

idea

08/04/22

34

Tips and tricks

Share helpful tips related to your business or industry that would make your customers' lives easier

Content

idea

07/28/22

35

"As seen on" references

Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.

Digital Marketing

ab testing

idea

08/04/22

36

Headline copy

Change the copy of your headline - tweak individual words or phrases, add action words.

Digital Marketing

ab testing

idea

08/04/22

37

Type of alert

Does it work better to have your offer in a ribbon at the top of the page, on the sidebar or as a popup when a user intends to leave the page?

Digital Marketing

ab testing

idea

08/04/22

38

Google News

Search Google News for recent articles featuring your company. Look for a link back to your website and, if one doesn't exist, reach out to the author of the article and ask for a link back to a relevant page of your website.

SEO

backlinks

idea

07/30/22

39

Yes/no buttons

Instead of having just one option, have a second that basically just closes the window. For example, the "Yes" could be "Yes, give me access". The "No" could be "Maybe next time". Try adding and then changing this text to see what works best.

Digital Marketing

ab testing

idea

08/04/22

40

Flow charts

Like infographics, but outline a business process or idea visually

Content

idea

medium

07/28/22

41

Crowdsourcing

Crowdsourcing is the process of leveraging groups of people for a certain goal such as raising money or filling out a poll on social media.

Digital Marketing

definition

08/05/22

42

Merchant Circle

Get listed as a merchant on Merchant Circle where users search for local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

43

Case studies

Examine how you or a client has achieved success in a particular situation

Content

idea

07/28/22

44

LinkedIn Company Directory

Create a profile for your company on LinkedIn and share updates, details and more.

Digital Marketing

directory

backlinks

source

08/31/22

45

Art movement styles

Try referencing an art movement style in your prompt, for example "contemporary art", "modern art" or "modernism". Follow the link for a list of art movements.

Artificial Int

image prompt

05/20/23

46

Indexation errors

Use the "site:" search operator to check the indexed pages for your website - like site:zerotodigital.com. You can also check a specific URL like your blog "site:zerotodigital.com/blog" or subdomains "site:*.zerotodigital.com -www". If any pages appear that shouldn't, you should no-index them.

Misc

search operator

formula

08/08/22

47

Cybo

Cybo is a global online business directory.

Digital Marketing

directory

backlinks

source

08/31/22

48

Soft bounce

A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.

Digital Marketing

definition

08/06/22

49

Quizzes

Interact with your users by asking a series of questions. Save and show results from all users.

Content

idea

medium

07/28/22

50

Mobile advertising

Mobile advertising refers to targeting mobile devices with paid ads via SMS, websites or applications.

Digital Marketing

definition

08/08/22

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