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The List
562 items
1
Leads
Leads are prospects who have taken the next step toward becoming a paying customer by indicating at least some level of interest.
Digital Marketing
definition
08/08/22
2
Backlink Parade
Submit your pages for backlink requests and provide backlinks to other relevant content.
SEO
tool
paid
backlinks
07/30/22
3
Webinars
Host a free webinar, choose experts in your industry
Content
medium
07/28/22
4
Conferences
Attend an industry-related conference and take notes during the presentations and question-and-answer sessions for inspiration.
Content
idea
research
07/29/22
5
define:
Use "define:" immediately before a word to get its definition, such as "define:marketing".
Misc
search operator
definition
productivity
08/08/22
6
Similar posts
Use "related:" to find blog posts similar to yours and either compare or identify a backlink opportunity. For example, "related:zerotodigital.com/blog/web-dev-business-guide".
Misc
search operator
formula
08/08/22
7
Compounding Effect
The compounding effect of SEO - a visualization tool from ZeroToDigital
SEO
tool
free
07/29/22
8
Search network
The search network refers to the group of websites that have enabled Google Ads to appear on their sites.
Digital Marketing
definition
08/08/22
9
CMS
A content management system (CMS) is software that manages and allows you to make changes to content specifically for a website.
Digital Marketing
definition
08/04/22
10
Churn rate
Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.
Digital Marketing
definition
08/05/22
12
Cross-sell
Once a user adds an item to their cart, try suggesting other, similar products to see if that boosts their sales.
Digital Marketing
ab testing
idea
08/04/22
13
Clickbait
Clickbait is content often in the form of a headline on an ad or post that hooks people and convinces them to click. It typically has a negative connotation because it's not usually an accurate representation of the content on the main page.
Digital Marketing
definition
08/05/22
14
CLV
Customer lifetime value (CLV) is the amount of revenue that a single customer generates for your business during their lifetime.
Digital Marketing
definition
08/04/22
15
Font weight
Make the text bold, or some of it bold and see if that makes an improvement.
Digital Marketing
ab testing
idea
08/04/22
16
Hotjar
Visual recordings and heatmaps of your visitors' actions on your website.
Digital Marketing
tool
free
paid
conversions
08/03/22
17
Tips and tricks
Share helpful tips related to your business or industry that would make your customers' lives easier
Content
idea
07/28/22
18
Customer acquisition
Customer acquisition includes the sales and marketing activities undertaken to obtain a customer.
Digital Marketing
definition
08/04/22
19
Guest post opportunities
Use "intitle:" and "inurl:" to find guest posting opportunities. For example, if you're in the fitness industry, try 'fitness intitle:"write for us" inurl:"write-for-us"'. You can also replace "write for us" with other phrases such as "guest post", "contribute to" or other phrases.
Misc
search operator
formula
08/08/22
20
Opinion pieces
Write open-ended pieces of content based on a topic that matters to your audience. Formulate a popular or un-popular opinion and write about it.
Content
idea
07/28/22
21
Organic traffic
Organic traffic is unpaid traffic your website receives from search engine result pages.
Digital Marketing
definition
seo
08/05/22
22
Engagement rate
Engagement rate is the percentage of users who saw your campaign vs the users who actually clicked or engaged with it (e.g. click, share, comment).
Digital Marketing
definition
08/05/22
23
ZeroToDigital webpage audit
Free tool that audits your webpage and returns data and analysis for foundational SEO elements such as page title, description, content, image alternate text descriptions, and more.
SEO
tool
free
07/29/22
24
Video series
Make your written posts a series of videos instead, or combine both in a blog post
Content
idea
medium
07/28/22
25
map:
Use "map:" before a location to see map results for a specific location. For example, map:new hampshire.
Misc
search operator
definition
productivity
08/08/22
26
Industry influencers
Identify the leaders or influencers in your industry and follow them on social media. Review comments and questions on their posts. Most questions will go unanswered, but you can step in to provide answers to questions or turn those questions into more le
Content
idea
research
07/29/22
27
Keyword
A keyword is a word that users type into search engines to see results related to a particular subject. A big part of SEO is writing content that includes popular keywords related to their business in hopes of ranking well in search engines for those words.
Digital Marketing
definition
08/05/22
28
CitySquares
CitySquares is a search platform that helps users find local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
29
Help content
Most likely aimed at existing customers or your service or product, create content that will give them helpful information based on their possible situations.
Content
idea
07/28/22
30
Leadpages
Sales funnel builder and established landing page builder.
Sales
funnel
tool
paid
08/09/22
31
$
Use "$" or "€" to search for specific prices. For example, ipad $329.
Misc
search operator
definition
productivity
08/08/22
32
Informative post
Share information about your products or services, or industry-related items that would be helpful for your audience.
Content
idea
07/27/22
33
Public debates
Give your take on a public debate held or that occurred between industry leaders
Content
idea
07/28/22
34
Borders
Instead of floating content, designers are being real about displaying borders around their content containers.
Website Dev
trend
design
08/09/22
35
Headline formulas
Follow a formula for building the headline of a blog post and get inspiration for the rest of the content.
Content
idea
research
07/29/22
36
SSL
An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.
Digital Marketing
definition
08/08/22
37
Reduce form inputs
If you reduced the number of form inputs for the user to fill out, will that increase the amount of times the form is submitted? For example, do you really need to ask for their phone number? Maybe just their name and email?
Digital Marketing
ab testing
idea
08/04/22
38
Removing placeholders
Sometimes form inputs have placeholders to help you know what can be entered. Does your campaign work better with or without them?
Digital Marketing
ab testing
idea
08/04/22
39
Datanyze
Keep your prospects' information up to date, LinkedIn integration.
Sales
crm
tool
paid
08/03/22
40
Feature snippets
Feature snippets refers to content that Google pulls from your website to display directly on search engine result pages. There are different types of snippets such as quick answers, lists and more.
Digital Marketing
definition
08/08/22
41
Sales funnel
A sales funnel refers to an established path where you can guide users from awareness of your brand, product or service to purchasing.
Digital Marketing
definition
08/07/22
42
Family and friends
Ask your support system around you for help and inspiration
Content
idea
research
07/29/22
43
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
44
Positive reinforcement
Positive words and celebratory graphics when completing items on a checklist
Gamification
idea
07/28/22
45
Content marketing
Content marketing refers to the creation and distribution of material online. Content can include assets such as blog posts, social media posts, charts, ebooks and more.
Digital Marketing
definition
08/07/22
46
Non-secure pages
Use "site:" and "-inurl:https" to find non-https (non-secure) webpages and make sure that they have active SSL certificates and are being redirected properly. For example, "site:zerotodigital.com -inurl:https" returns all non-secure, indexed webpages for zerotodigital.com (fortunately, this returns 0 results).
Misc
search operator
formula
08/08/22
47
Privacy, trust
Be open and honest about what data you're collecting from your users and why.
Digital Marketing
trend
08/09/22
48
blogurl:
Use "blogurl:" directly before a domain name to find blog URLs. For example, blogurl:microsoft.com.
Misc
search operator
definition
productivity
08/08/22
49
USdirectory
USdirectory is a platform that helps users search for local businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
50
Yelp
List your business on Yelp, share business information and get reviewed by your customers.
Digital Marketing
directory
backlinks
source
08/31/22
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