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The List
578 items
1
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
2
Client logos
Display a list of your client logos to gain credibility and trust with your visitors.
Digital Marketing
ab testing
idea
08/04/22
3
$
Use "$" or "€" to search for specific prices. For example, ipad $329.
Misc
search operator
definition
productivity
08/08/22
4
Angi
Formerly Angie's List, add your business and get reviews.
Digital Marketing
directory
backlinks
source
08/31/22
5
Testimonials
Write a high-quality review for software that your company uses and share it with the software company. Suggest that they can share the review on their site if they provide a link back to your article.
SEO
backlinks
idea
07/30/22
6
Awards
Share the awards that you've earned and the work that you did to earn them.
Content
idea
07/28/22
8
Loomly
Social media management platform with built in calendars and workflows.
Digital Marketing
tool
paid
social media
08/03/22
9
Search technique documentation
Improve your productivity by being more efficient at writing queries on Google Search. You can do so by learning how to refine your searches, using special characters and operators.
Digital Marketing
search operators
productivity
08/01/22
10
Copy voice
Does your copy perform better if it's written in first person (I, me, we, us) or second person (you, your, yours)?
Digital Marketing
ab testing
idea
08/04/22
11
Resource page opportunities
Use "intitle:" and "inurl:" to help find backlink opportunities from resource pages. For example, 'fitness (intitle:"resources" | inurl:resources)'. Or something like "allintitle:fitness 5|6|7|8|9|10 resources"
Misc
search operator
formula
08/08/22
12
CAC
Customer acquisition cost (CAC) is the average cost of all activities required to acquire a customer.
Digital Marketing
definition
08/04/22
13
Salespeople
Since the sales team talks with customers frequently and is often the most aware of positives and negatives about your industry and business, source them for content ideas.
Content
idea
research
07/29/22
14
CTA
A call-to-action (CTA) is a plea or call for users to take certain actions. This could be to fill out and submit a form, click a link, subscribe to a newsletter, or many other things.
Digital Marketing
definition
08/05/22
16
Brand goals
Create content that establishes your brand goals. Share loyalty programs, new products in development, or improved customer service policies.
Content
idea
07/27/22
17
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
18
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
19
CSS
CSS stands for cascading style sheets and is a programming language used for adding style and formatting to HTML on webpages.
Digital Marketing
definition
08/05/22
20
Schema markup
Schema markup or metadata refers to HTML or JSON used to add context to your webpages for search engines. They help to identify the content contained within a webpage and are often used in feature snippets.
Digital Marketing
definition
08/08/22
21
Typeform
Create and embed simplistic yet advanced forms on your website.
Lead Generation
tool
paid
08/03/22
22
Neustar Localeze
Localeze is a business platform that tries to help users find relevant, quality businesses.
Digital Marketing
directory
backlinks
source
08/31/22
23
Open rate
Open rate is the percentage of opens compared to the number of emails sent.
Digital Marketing
definition
08/05/22
24
YellowBook
Like Yellow Pages, add your business and contact information on YellowBook.com.
Digital Marketing
directory
backlinks
source
08/31/22
25
Informative post
Share information about your products or services, or industry-related items that would be helpful for your audience.
Content
idea
07/27/22
26
Thumbtack
List your website and find leads for your local business.
Digital Marketing
directory
backlinks
source
08/31/22
27
YouTube
Research the most popular videos or channels in your industry and find the ones with the most engagement. Engagement means interest and will help you find what you should create content about.
Content
idea
research
07/29/22
28
Cylex
Cylex helps users find local businesses and businesses make sure that their contact information is up to date.
Digital Marketing
directory
backlinks
source
08/31/22
29
USdirectory
USdirectory is a platform that helps users search for local businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
30
Borders
Instead of floating content, designers are being real about displaying borders around their content containers.
Website Dev
trend
design
08/09/22
31
Search for broken links
Browse and review the external links for blog posts similar or related to yours, and look for links to pages that no longer exist (return 404 errors). Contact the blog owner and request that they fix the link and provide your relevant article to be linked
SEO
backlinks
idea
07/29/22
32
Medium styles
Try adding a medium type to a prompt, for example "... on paper", "... using clay", "... in an engraving", or "... in acrylic paint". For the link for a large list of mediums.
Artificial Int
image prompt
05/20/23
33
Subject line
The subject line of an email is the line that is shown prior to opening the email. It's important that it is eye-catching but relevant.
Digital Marketing
definition
08/06/22
34
Session
A session starts when a user visits a website and ends when the user leaves. A session remains alive, even between pages, as long as the user is still active on the website.
Digital Marketing
definition
08/08/22
35
Headline font
Change the font of the headline text.
Digital Marketing
ab testing
idea
08/04/22
36
in
Use "in" to convert one unit to another. For example, $329 in GBP.
Misc
search operator
definition
productivity
08/08/22
37
Company news
Share relevant announcements, news and achievements about your business including acquisitions and new product offerings
Content
idea
07/28/22
38
Font size
Change the size of the text - all of the text or just the heading, body or link/button.
Digital Marketing
ab testing
idea
08/04/22
39
Exploding topics
Get information regarding what people are searching for in a given industry, or by searching keywords.
Content
idea
07/28/22
40
Related keywords
A good SEO strategy is to target related keywords instead of just one main keyword. This would mean that you'd use synonyms for your keyword in your content instead of just repeating your main word. This strategy helps to add authenticity to your post as well as expand the number of queries the page might rank for.
Digital Marketing
definition
08/08/22
41
Location in content
If your call-to-action is within the main body of your page, should you move it toward the top of the content, half-way down, at the bottom or somewhere else?
Digital Marketing
ab testing
idea
08/04/22
42
Lead magnet
A lead magnet is some sort of value offered in exchange for something else - often an email address. This could be an ebook, statistics, free tool, webinar or something else.
Digital Marketing
definition
08/05/22
43
Ad extensions
Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.
Digital Marketing
definition
08/06/22
44
Feature snippets
Feature snippets refers to content that Google pulls from your website to display directly on search engine result pages. There are different types of snippets such as quick answers, lists and more.
Digital Marketing
definition
08/08/22
45
Panguin
Review your organic search traffic next to changes to the Google algorithm to determine if or how your site has been effected.
SEO
tool
free
07/29/22
46
Help a Reporter Out
Be a source for an article. Reporters are often looking for sources to support their articles. HARO provides you with information regarding what reporters are currently looking for and their contact details.
SEO
tool
free
backlinks
08/01/22
47
Opendi
Opendi is a place for users to search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
48
ClickFunnels
Sales funnel builder with readymade templates, drag-and-drop editor and upsells.
Sales
funnel
tool
paid
08/09/22
49
AND
Use "AND" to find results that are related to multiple terms (terms that would otherwise return different sets of results). For example, jobs AND gates.
Misc
search operator
definition
productivity
08/08/22
50
Timeline
Show the evolution of your company over time, or the timeline of a project that you performed, how it progressed and the end result
Content
idea
07/28/22
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