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The List

Digital marketing & website development lists of ideas, links and resources

1

Leads

Leads are prospects who have taken the next step toward becoming a paying customer by indicating at least some level of interest.

Digital Marketing

definition

08/08/22

2

Backlink Parade

Submit your pages for backlink requests and provide backlinks to other relevant content.

SEO

tool

paid

backlinks

07/30/22

3

Webinars

Host a free webinar, choose experts in your industry

Content

medium

07/28/22

4

Conferences

Attend an industry-related conference and take notes during the presentations and question-and-answer sessions for inspiration.

Content

idea

research

07/29/22

5

define:

Use "define:" immediately before a word to get its definition, such as "define:marketing".

Misc

search operator

definition

productivity

08/08/22

6

Similar posts

Use "related:" to find blog posts similar to yours and either compare or identify a backlink opportunity. For example, "related:zerotodigital.com/blog/web-dev-business-guide".

Misc

search operator

formula

08/08/22

7

Compounding Effect

The compounding effect of SEO - a visualization tool from ZeroToDigital

SEO

tool

free

07/29/22

8

Search network

The search network refers to the group of websites that have enabled Google Ads to appear on their sites.

Digital Marketing

definition

08/08/22

9

CMS

A content management system (CMS) is software that manages and allows you to make changes to content specifically for a website.

Digital Marketing

definition

08/04/22

10

Churn rate

Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.

Digital Marketing

definition

08/05/22

11

Email newsletter -> case study -> signup page

Sales

funnel

template

07/27/22

12

Cross-sell

Once a user adds an item to their cart, try suggesting other, similar products to see if that boosts their sales.

Digital Marketing

ab testing

idea

08/04/22

13

Clickbait

Clickbait is content often in the form of a headline on an ad or post that hooks people and convinces them to click. It typically has a negative connotation because it's not usually an accurate representation of the content on the main page.

Digital Marketing

definition

08/05/22

14

CLV

Customer lifetime value (CLV) is the amount of revenue that a single customer generates for your business during their lifetime.

Digital Marketing

definition

08/04/22

15

Font weight

Make the text bold, or some of it bold and see if that makes an improvement.

Digital Marketing

ab testing

idea

08/04/22

16

Hotjar

Visual recordings and heatmaps of your visitors' actions on your website.

Digital Marketing

tool

free

paid

conversions

08/03/22

17

Tips and tricks

Share helpful tips related to your business or industry that would make your customers' lives easier

Content

idea

07/28/22

18

Customer acquisition

Customer acquisition includes the sales and marketing activities undertaken to obtain a customer.

Digital Marketing

definition

08/04/22

19

Guest post opportunities

Use "intitle:" and "inurl:" to find guest posting opportunities. For example, if you're in the fitness industry, try 'fitness intitle:"write for us" inurl:"write-for-us"'. You can also replace "write for us" with other phrases such as "guest post", "contribute to" or other phrases.

Misc

search operator

formula

08/08/22

20

Opinion pieces

Write open-ended pieces of content based on a topic that matters to your audience. Formulate a popular or un-popular opinion and write about it.

Content

idea

07/28/22

21

Organic traffic

Organic traffic is unpaid traffic your website receives from search engine result pages.

Digital Marketing

definition

seo

08/05/22

22

Engagement rate

Engagement rate is the percentage of users who saw your campaign vs the users who actually clicked or engaged with it (e.g. click, share, comment).

Digital Marketing

definition

08/05/22

23

ZeroToDigital webpage audit

Free tool that audits your webpage and returns data and analysis for foundational SEO elements such as page title, description, content, image alternate text descriptions, and more.

SEO

tool

free

07/29/22

24

Video series

Make your written posts a series of videos instead, or combine both in a blog post

Content

idea

medium

07/28/22

25

map:

Use "map:" before a location to see map results for a specific location. For example, map:new hampshire.

Misc

search operator

definition

productivity

08/08/22

26

Industry influencers

Identify the leaders or influencers in your industry and follow them on social media. Review comments and questions on their posts. Most questions will go unanswered, but you can step in to provide answers to questions or turn those questions into more le

Content

idea

research

07/29/22

27

Keyword

A keyword is a word that users type into search engines to see results related to a particular subject. A big part of SEO is writing content that includes popular keywords related to their business in hopes of ranking well in search engines for those words.

Digital Marketing

definition

08/05/22

28

CitySquares

CitySquares is a search platform that helps users find local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

29

Help content

Most likely aimed at existing customers or your service or product, create content that will give them helpful information based on their possible situations.

Content

idea

07/28/22

30

Leadpages

Sales funnel builder and established landing page builder.

Sales

funnel

tool

paid

08/09/22

31

$

Use "$" or "€" to search for specific prices. For example, ipad $329.

Misc

search operator

definition

productivity

08/08/22

32

Informative post

Share information about your products or services, or industry-related items that would be helpful for your audience.

Content

idea

07/27/22

33

Public debates

Give your take on a public debate held or that occurred between industry leaders

Content

idea

07/28/22

34

Borders

Instead of floating content, designers are being real about displaying borders around their content containers.

Website Dev

trend

design

08/09/22

35

Headline formulas

Follow a formula for building the headline of a blog post and get inspiration for the rest of the content.

Content

idea

research

07/29/22

36

SSL

An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.

Digital Marketing

definition

08/08/22

37

Reduce form inputs

If you reduced the number of form inputs for the user to fill out, will that increase the amount of times the form is submitted? For example, do you really need to ask for their phone number? Maybe just their name and email?

Digital Marketing

ab testing

idea

08/04/22

38

Removing placeholders

Sometimes form inputs have placeholders to help you know what can be entered. Does your campaign work better with or without them?

Digital Marketing

ab testing

idea

08/04/22

39

Datanyze

Keep your prospects' information up to date, LinkedIn integration.

Sales

crm

tool

paid

08/03/22

40

Feature snippets

Feature snippets refers to content that Google pulls from your website to display directly on search engine result pages. There are different types of snippets such as quick answers, lists and more.

Digital Marketing

definition

08/08/22

41

Sales funnel

A sales funnel refers to an established path where you can guide users from awareness of your brand, product or service to purchasing.

Digital Marketing

definition

08/07/22

42

Family and friends

Ask your support system around you for help and inspiration

Content

idea

research

07/29/22

43

Sitemap

A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.

Digital Marketing

definition

08/08/22

44

Positive reinforcement

Positive words and celebratory graphics when completing items on a checklist

Gamification

idea

07/28/22

45

Content marketing

Content marketing refers to the creation and distribution of material online. Content can include assets such as blog posts, social media posts, charts, ebooks and more.

Digital Marketing

definition

08/07/22

46

Non-secure pages

Use "site:" and "-inurl:https" to find non-https (non-secure) webpages and make sure that they have active SSL certificates and are being redirected properly. For example, "site:zerotodigital.com -inurl:https" returns all non-secure, indexed webpages for zerotodigital.com (fortunately, this returns 0 results).

Misc

search operator

formula

08/08/22

47

Privacy, trust

Be open and honest about what data you're collecting from your users and why.

Digital Marketing

trend

08/09/22

48

blogurl:

Use "blogurl:" directly before a domain name to find blog URLs. For example, blogurl:microsoft.com.

Misc

search operator

definition

productivity

08/08/22

49

USdirectory

USdirectory is a platform that helps users search for local businesses online.

Digital Marketing

directory

backlinks

source

08/31/22

50

Yelp

List your business on Yelp, share business information and get reviewed by your customers.

Digital Marketing

directory

backlinks

source

08/31/22

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