Digital marketing & website development lists of ideas, links and resources

Whitelist

Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.

Digital Marketing

definition

08/05/22

Home page -> service page -> request a quote page -> email drip campaign -> sale

Sales

funnel

template

07/27/22

Competitor backlinks

Find out which sites are linking to your competitors by searching something like "link:competitor-site.com -site:competitor-site.com".

Misc

search operator

formula

08/08/22

Bing Places

List your business on Bing and come up for searches on Bing.

Digital Marketing

directory

backlinks

source

08/31/22

Comment follow-ups

Pay attention to what users or followers are saying on social media, and see if you can turn a helpful comment into a blog post

Content

idea

07/28/22

Giveaway

Feature online contests, promotions or giveaways. Run a contest on your website asking users to follow your social media pages or ‘like’ your posts.

Content

idea

07/27/22

Case studies

Content creators are often looking for sources that support their theories or ideas. Create content in the form of case studies that prove ideas backed by experience and data.

SEO

backlinks

idea

08/01/22

Also Asked

Enter a question and see similar questions that people are also asking online.

Content

idea

research

tool

paid

07/29/22

Marketing analytics

Data that can be used to measure the effectiveness of a campaign. In digital marketing, there are metrics for nearly everything - websites, social media, advertising, etc.

Digital Marketing

definition

08/05/22

Generating own prompts

For generating its own helpful prompts: "You are an AI designed to help [insert profession (e.g. plumbers, marketers)]. Generate a list of the 10 best prompts for yourself. The prompts should be about [insert topic]."

Artificial Int

text prompt

05/20/23

Google Alerts

Google Alerts lets you set up alerts for certain topics or keywords. Set up some for topics or keywords that your customers care about and be alerted when something is published and see if you can repurpose that content or fill in any missing gaps.

Content

idea

research

07/29/22

Ahrefs

Keyword research and strategy, traffic estimates and competitor research.

SEO

tool

paid

08/03/22

Whitepapers

Write a persuasive, authoritative, in-depth report about an important element of your business or industry

Content

medium

07/28/22

Calendars

Share an upcoming calendar of events

Content

idea

07/28/22

Announcements

Share an exciting or noteworthy change or update about your business. Even if it's not enough to turn it into a news article or press release, you can still create a short announcement.

Content

idea

research

07/29/22

Take a walk

Struggling to come up with an idea for a piece of content? Go and take a walk outside for a few minutes, clear your head and simplify.

Content

idea

research

07/29/22

Wireframe

A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.

Digital Marketing

definition

08/08/22

Industry publications

Discover the media sources in your industry that publish news, trends and tips, and look for the articles that have the most engagement (comments, social shares, etc) that you can then repurpose on your site.

Content

idea

research

07/29/22

JSON

JavaScript Object Notation (JSON) is a text format often used in data storage.

Digital Marketing

definition

08/08/22

Impression

An impression is when a user sees your content online - for example, a user sees your ad. This metric is often found when reviewing search engine and paid ad analytics.

Digital Marketing

definition

08/04/22

Press releases

Write an article for print or online publications whenever anything newsworthy happens within your organization.

Content

medium

07/28/22

$

Use "$" or "€" to search for specific prices. For example, ipad $329.

Misc

search operator

definition

productivity

08/08/22

Services / Locations

If you offer services, make a list of all services and then a second list of all towns and counties in your service area. Create a generic post that explains the service and changes slightly based on service and location.

SEO

programmatic

template

08/03/22

Google Analytics

Website data and analytics for traffic information such as users, page views, acquisition source, behavior and more.

SEO

tool

free

analytics

07/29/22

ClickFunnels

Sales funnel builder with readymade templates, drag-and-drop editor and upsells.

Sales

funnel

tool

paid

08/09/22

Angi

Formerly Angie's List, add your business and get reviews.

Digital Marketing

directory

backlinks

source

08/31/22

Write lists

Create content in the form of lists such as "The Top 10 ways to do [action]" as they're often searched for in search engines.

SEO

backlinks

idea

08/01/22

UI

A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.

Digital Marketing

definition

08/05/22

Medium styles

Try adding a medium type to a prompt, for example "... on paper", "... using clay", "... in an engraving", or "... in acrylic paint". For the link for a large list of mediums.

Artificial Int

image prompt

05/20/23

Location in content

If your call-to-action is within the main body of your page, should you move it toward the top of the content, half-way down, at the bottom or somewhere else?

Digital Marketing

ab testing

idea

08/04/22

Background image

Instead of a color, try a different background image and see if that makes a difference.

Digital Marketing

ab testing

idea

08/04/22

Yellow.place

Yellow.place is a platform to help users search for local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

Social profiles for prospect

Find social media profiles for a person or company that you want to reach out to. You can do so by using "site:" like this: 'tyler willis (site:twitter.com | site:facebook.com | site:linkedin.com)'.

Misc

search operator

formula

08/08/22

BitMountain's Accessibility plugin

Automatically optimize the accessibility of your website behind the scenes on page load, and provide an advanced user interface so that users can format the site based on their needs and concerns.

Digital Marketing

accessibility

tool

paid

08/05/22

Forefront

Custom chat personas

Artificial Int

tool

05/15/23

Portent's Idea Generator

Try Portent's content idea generator by entering a few words and getting a few ideas for new content.

Content

idea

research

07/29/22

Non-AI-structured text

For generating text from AI but making sure it doesn't like it was generated by AI: "... Regarding your writing style, there is no need to follow literary formats, as you are freely expressing your thoughts and desires. Writing style should be casual, yet intelligent, and include some emotional one-liners occasionally ..."

Artificial Int

text prompt

05/20/23

Industry history

Write a feature about the past of the industry, what shaped it into what it is today, and even where you see it going in the future.

Content

idea

07/28/22

FAQ

Are any of the frequently-asked-questions on your website worthy enough to be turned into their own post where you could take the extra time to provide your full response and perspective? You could also look at competitor websites and their FAQ sections.

Content

idea

research

07/29/22

Local guides

Highlight local business and non-profits.

Content

idea

07/27/22

Email personalization

Capture names of users and possibly even company names so that you can personalize your email messages to recipients. Personalization typically improves their effectiveness.

Digital Marketing

definition

08/05/22

Smarketing

Smarketing is the collaboration and alignment of the sales and marketing teams toward a common goal such as growing revenue.

Digital Marketing

definition

08/05/22

Lead generation

Lead generation is the process of acquiring new leads.

Digital Marketing

definition

08/05/22

Backlink

A backlink is a link from another website to your website. They are important for SEO and would be part of an off-page optimization campaign.

Digital Marketing

definition

seo

08/05/22

AROUND()

Use "AROUND(X)" to find pages with words or phrases within a certain amount of words of each other. For example, apple AROUND(4) iphone.

Misc

search operator

definition

productivity

08/08/22

Resource page

Create a page (like this one) that includes all of your how-to posts, guides, videos and more.

Content

idea

07/27/22

Speed

As more and more traffic comes from mobile devices, and videos are more popular than ever before, fast-loading websites are pivotal but still often lacking.

Website Dev

trend

08/09/22

Duplicate content

Use "site:" plus a section of text in double-quotations to find occurrences of duplicated text on a site. And then try "-site:" to find how many times this exact block of text was located elsewhere. If so, you've identified duplicated content and maybe even plagiarism.

Misc

search operator

formula

08/08/22

BROWSEO

Check how your website and pages look to a search engine.

SEO

tool

free

07/29/22

Font weight

Make the text bold, or some of it bold and see if that makes an improvement.

Digital Marketing

ab testing

idea

08/04/22