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The List

Digital marketing & website development lists of ideas, links and resources

1

Google Analytics

Website data and analytics for traffic information such as users, page views, acquisition source, behavior and more.

SEO

tool

free

analytics

07/29/22

2

Sprout Social

Social media management platform, posting and analytics.

Digital Marketing

tool

paid

social media

08/03/22

3

Testimonial

Try adding a testimonial to your offer to make the user feel more confident about signing up.

Digital Marketing

ab testing

idea

08/04/22

4

Popup timer

If you have a popup that displays after a certain interval of time, try modifying it to a shorter or longer time before it displays.

Digital Marketing

ab testing

idea

08/04/22

5

Double opt-in

A double opt-in is when a user signs up for an email newsletter, and then they receive a followup email to confirm their subscription to the list. Double opt-ins help to confirm the validity of emails and improve the health of an email list.

Digital Marketing

definition

08/05/22

6

Where Goes?

Track where URL redirections and shortened links go from start to finish.

SEO

tool

free

07/29/22

7

Prediction follow-up

If you've predicted something in the past, write a follow-up piece to re-share that prediction and outline what actually happened

Content

idea

07/28/22

8

Interviews

Interview someone in your niche. It could be an employee, a colleague, a loyal customer, an expert, or a social influencer. And if there’s a tie-in, explain how your products or services contributed to their success.

Content

idea

07/27/22

9

Business spotlight

Feature a fellow local business

Content

idea

07/28/22

10

Forefront

Custom chat personas

Artificial Int

tool

05/15/23

11

SSL

An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.

Digital Marketing

definition

08/08/22

12

Regular series features

Group a collection of posts into a series that is revisited every week or month. For example, make note of a unique client challenge that you notice each week and create a post about it.

Content

idea

07/28/22

13

Support forum

Whether or not you offer a product that sells to hundreds or thousands of customers, you can create a support forum. A place where you allow customers and prospects to ask questions and you provide answers.

Content

idea

07/29/22

14

ZeroToDigital webpage audit

Free tool that audits your webpage and returns data and analysis for foundational SEO elements such as page title, description, content, image alternate text descriptions, and more.

SEO

tool

free

07/29/22

15

Call Up Contact

Call Up Contact is a platform that lists business information online.

Digital Marketing

directory

backlinks

source

08/31/22

16

Company news

Share relevant announcements, news and achievements about your business including acquisitions and new product offerings

Content

idea

07/28/22

17

Digital marketing services

ZeroToDigital offers digital marketing services for a number of different industries. We created a "complete guide" template that populates content based on the industry selected.

SEO

programmatic

example

08/03/22

18

SEO Aim

This articles lists of 1,400 sites with guest posting opportunities and their domain authorities.

Content

guest posting

site

08/08/22

19

Home page -> pricing page -> signup page

Sales

funnel

template

07/27/22

20

CTA

A call-to-action (CTA) is a plea or call for users to take certain actions. This could be to fill out and submit a form, click a link, subscribe to a newsletter, or many other things.

Digital Marketing

definition

08/05/22

21

SEO

Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.

Digital Marketing

definition

seo

08/04/22

22

Hard bounce

A hard bounce occurs when an email you send is immediately returned to you. It means that either the email doesn't exist, was mistyped or has blocked your address.

Digital Marketing

definition

08/05/22

23

Automation

Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.

Digital Marketing

definition

08/05/22

24

AI in digital marketing

Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.

Digital Marketing

trend

08/09/22

25

MQLs

Marketing qualified leads (MQLs) are users who have expressed some level of interest in your company, products or services typically via interaction or conversion.

Digital Marketing

definition

08/05/22

26

Spam

Spam is unsolicited email that is sent or received.

Digital Marketing

definition

08/06/22

27

Client logos

Display a list of your client logos to gain credibility and trust with your visitors.

Digital Marketing

ab testing

idea

08/04/22

28

Non-secure pages

Use "site:" and "-inurl:https" to find non-https (non-secure) webpages and make sure that they have active SSL certificates and are being redirected properly. For example, "site:zerotodigital.com -inurl:https" returns all non-secure, indexed webpages for zerotodigital.com (fortunately, this returns 0 results).

Misc

search operator

formula

08/08/22

29

Personalization

Create specific content and advertising that caters to your audience members - when and where they are.

Digital Marketing

trend

08/09/22

30

Loomly

Social media management platform with built in calendars and workflows.

Digital Marketing

tool

paid

social media

08/03/22

31

Google News

Search Google News for recent articles featuring your company. Look for a link back to your website and, if one doesn't exist, reach out to the author of the article and ask for a link back to a relevant page of your website.

SEO

backlinks

idea

07/30/22

32

Ubersuggest

Search relevant keywords in Ubersuggest to get content ideas based on previously created content on other websites.

Content

idea

research

07/29/22

33

Product recommendations

Publish recommendations based on the time of year, upcoming holidays or events

Content

idea

07/28/22

34

Public debates

Give your take on a public debate held or that occurred between industry leaders

Content

idea

07/28/22

35

Services / Industries

Make a list of the services that you offer and a list of the current industries that you serve. Then create a single piece of content that will update based on the service and industry selected.

SEO

programmatic

template

08/03/22

36

Meta tags

Meta tags are HTML tags added to websites and used by search engines and social media websites for descriptions and images.

Digital Marketing

definition

seo

08/08/22

37

Nextdoor

Share your small business and information with your community and neighbors.

Digital Marketing

directory

backlinks

source

08/31/22

38

Demos

Demonstrate how a product works or a service will be implemented in writing, images, videos, or a combination of each

Content

idea

07/28/22

39

Personalize

If you have the user's name or their company's name, try adding that into the copy.

Digital Marketing

ab testing

idea

08/04/22

40

Customer reviews

Build credibility by highlighting a customer review and invite your audience to submit their own.

Content

idea

07/27/22

41

Industry statistics

Search for recently-published articles or reports containing statistics related to your industry. Can you identify any trends, concerns or opportunities that you can share in an original post?

Content

idea

research

07/29/22

42

Backlink Gap

Search for websites that link to your competitors but not yet to you.

SEO

tool

free

paid

backlinks

08/01/22

43

Lists

They're easy to scan and quick to read making them popular for visitors. Give your readers 10 tips, 9 ways, 5 reasons, 8 signs, etc.

Content

idea

07/27/22

44

ZeroToDigital keyword analysis

Review the keyword density of the content on your webpage and get content recommendations and analysis

SEO

tool

free

07/29/22

45

Case studies

Examine how you or a client has achieved success in a particular situation

Content

idea

07/28/22

46

Conversion path

The conversion path is the series of events that led a user from awareness of your brand to converting or committing an action on your website or social media accounts.

Digital Marketing

definition

08/05/22

47

Webinars

Host a free webinar, choose experts in your industry

Content

medium

07/28/22

48

Dun & Bradstreet

Build credibility for your business by listing it on Dun & Bradstreet's business directory and researching your brand online.

Digital Marketing

directory

backlinks

source

08/31/22

49

inanchor:

Use "inanchor:" to find pages that are being linked to with specific anchor text. For example, inanchor:apple.

Misc

search operator

definition

productivity

08/08/22

50

Influencer

An influencer is a person on social media who has the power to influence or impact their followers toward a certain brand, product or idea.

Digital Marketing

definition

08/05/22

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