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The List

Digital marketing & website development lists of ideas, links and resources

1

Knowledge base

Find common software solutions used in your industry and search their documentation and knowledge base content for questions and answers.

Content

idea

research

07/29/22

2

Dynamic list

Create a page that contains a list of products, items, links or anything else, and make it searchable and filterable while updating URL parameters. Update the page title and description based on the current settings, and make a full list of all variations in a sitemap.xml file and submit to search engines.

SEO

programmatic

template

08/03/22

3

Sales funnel

A sales funnel refers to an established path where you can guide users from awareness of your brand, product or service to purchasing.

Digital Marketing

definition

08/07/22

4

Backlink Parade

Submit your pages for backlink requests and provide backlinks to other relevant content.

SEO

tool

paid

backlinks

07/30/22

5

Announcements

Share an exciting or noteworthy change or update about your business. Even if it's not enough to turn it into a news article or press release, you can still create a short announcement.

Content

idea

research

07/29/22

6

Click map

A click map refers to a geographic representation of where visitors click on your webpage.

Digital Marketing

definition

08/07/22

7

Persona

A persona is the ideal buyer of your product or service. When you start a marketing campaign, you should identify and list who your ideal buyer is so that you can target your marketing toward that hypothetical person.

Digital Marketing

definition

08/05/22

8

Before and after posts

Showcase your product or service possibilities by showing a business or business process both before and after your integration.

Content

idea

07/28/22

9

User-generated content

Share content provided by your customers and clients - questions, comments, ideas, etc.

Content

idea

07/27/22

10

Famous theories

Are there any famous theories or ideas in your industry? Can you create and share a new rule, or share your perspective on an existing one?

Content

idea

research

07/29/22

11

Button icon

Would adding an icon to the button help to get more clicks?

Digital Marketing

ab testing

idea

08/04/22

12

inanchor:

Use "inanchor:" to find pages that are being linked to with specific anchor text. For example, inanchor:apple.

Misc

search operator

definition

productivity

08/08/22

13

Best practices

Not just completing a task but doing so efficiently and effectively. Share insights on how professionals do something, or the largest companies in the space.

Content

idea

07/28/22

14

Internal team interviews

Send an email or have a sit-down with an executive or other team member to ask questions about services, or customers, or perspective of the industry

Content

idea

07/28/22

15

Dispel myths

Highlight common myths, misconceptions and false assumptions about your industry and give your take

Content

idea

07/28/22

16

Competitor backlinks

Find out which sites are linking to your competitors by searching something like "link:competitor-site.com -site:competitor-site.com".

Misc

search operator

formula

08/08/22

17

LinkedIn Company Directory

Create a profile for your company on LinkedIn and share updates, details and more.

Digital Marketing

directory

backlinks

source

08/31/22

18

Your popular posts

Find the most popular posts on your site going back a year or more and see if there are any similar posts that you could create or piggyback off of the successful ones.

Content

idea

research

07/29/22

19

Mobile advertising

Mobile advertising refers to targeting mobile devices with paid ads via SMS, websites or applications.

Digital Marketing

definition

08/08/22

20

Tuugo.us

Tuugo is a business directory for companies located in the US.

Digital Marketing

directory

backlinks

source

08/31/22

21

Vintage advertising

Google and search for old advertising in your industry. The same ads might not be relevant anymore, or they could lead to topic inspiration. Worst case, you could collect some interesting or funny ads and create a post about them.

Content

idea

research

07/29/22

22

E-books

Create longer, more in-depth content that can be downloaded via a PDF.

Content

medium

07/27/22

23

Parody pieces

If a good fit for the personality of your brand, parody content can be a fun way to look at something with a different perspective or be honest about a negative aspect of your business or industry.

Content

idea

07/28/22

24

List segmenting

List segmenting is the process of tagging your email list members with specific categories or traits so that you can send them more specific, targeted emails.

Digital Marketing

definition

08/05/22

25

SEO Aim

This articles lists of 1,400 sites with guest posting opportunities and their domain authorities.

Content

guest posting

site

08/08/22

26

Job interview prep

For preparing for a job interview for a given job or industry: "I am interviewing for [enter position]. Can you give me a comprehensive list of questions interviewers will ask me during this interview? Also provide brief answers to each question."

Artificial Int

text prompt

05/20/23

27

Spam

Spam is unsolicited email that is sent or received.

Digital Marketing

definition

08/06/22

28

Whitepapers

Write a persuasive, authoritative, in-depth report about an important element of your business or industry

Content

medium

07/28/22

29

Thank-you page

The thank-you page is often where users are directed after submitting a form. Sometimes, this could be referred to as the "thank-you message" if the user is not redirected to a different page.

Digital Marketing

definition

08/05/22

30

MyHuckleberry

MyHuckleberry helps users search for businesses online.

Digital Marketing

directory

backlinks

source

08/31/22

31

Internal searches

If your website has its own search functionality, track and review what users are searching for on your site. If a particular search doesn't return many quality results, think about creating a piece of content to better answer the query.

Content

idea

research

07/29/22

32

Competitor websites

Comb through a competitor's website and see what type of content they're sharing. Repurpose some of their content or look for gaps that you can create content for.

Content

idea

research

07/29/22

33

Personalize

If you have the user's name or their company's name, try adding that into the copy.

Digital Marketing

ab testing

idea

08/04/22

34

Copy voice

Does your copy perform better if it's written in first person (I, me, we, us) or second person (you, your, yours)?

Digital Marketing

ab testing

idea

08/04/22

35

GrooveFunnels

Sales funnel builder with readymade models to get started quickly.

Sales

funnel

tool

free

paid

08/09/22

36

in

Use "in" to convert one unit to another. For example, $329 in GBP.

Misc

search operator

definition

productivity

08/08/22

37

Paid Google ad -> blog post

Sales

funnel

template

07/27/22

38

Giveaway

Feature online contests, promotions or giveaways. Run a contest on your website asking users to follow your social media pages or ‘like’ your posts.

Content

idea

07/27/22

39

Opinion pieces

Write open-ended pieces of content based on a topic that matters to your audience. Formulate a popular or un-popular opinion and write about it.

Content

idea

07/28/22

40

Wireframe

A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.

Digital Marketing

definition

08/08/22

41

Conference agendas

If you can't attend an event, find and review the agenda to see what the big topics are. They should provide you with an idea about the current events, issues or highlights are for your industry.

Content

idea

research

07/29/22

42

JSON

JavaScript Object Notation (JSON) is a text format often used in data storage.

Digital Marketing

definition

08/08/22

43

FAQs

Create a frequently-asked-questions page that will allow your audience to quickly find answers to their questions and learn more about your services.

Content

idea

07/27/22

44

Take a walk

Struggling to come up with an idea for a piece of content? Go and take a walk outside for a few minutes, clear your head and simplify.

Content

idea

research

07/29/22

45

Datanyze

Keep your prospects' information up to date, LinkedIn integration.

Sales

crm

tool

paid

08/03/22

46

Inactivity sensor

Is the user still on your page but they've been inactive for a certain length, or they've clicked over to a different tab? Try encouraging them to come back or reengaging them.

Digital Marketing

ab testing

idea

08/04/22

47

Headline formulas

Follow a formula for building the headline of a blog post and get inspiration for the rest of the content.

Content

idea

research

07/29/22

48

Ad extensions

Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.

Digital Marketing

definition

08/06/22

49

Title Rewrite Checker

Check if the set title of your webpage is the title that's being displayed on the search result page. Google will sometimes change metadata information based on what it thinks is best.

SEO

tool

free

07/29/22

50

Conversion path

The conversion path is the series of events that led a user from awareness of your brand to converting or committing an action on your website or social media accounts.

Digital Marketing

definition

08/05/22

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