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The List
150 items
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Brand goals
Create content that establishes your brand goals. Share loyalty programs, new products in development, or improved customer service policies.
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07/27/22
2
Discounted items
Promote noteworthy discounts, perhaps around a theme or holidays such as Valentine’s Day or New Year’s resolutions.
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07/27/22
3
Lists
They're easy to scan and quick to read making them popular for visitors. Give your readers 10 tips, 9 ways, 5 reasons, 8 signs, etc.
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07/27/22
4
Feature a celebrity
Showcase an actor, rock start, athlete, or another celebrity related to your industry that will resonate with your target audience.
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07/27/22
5
Giveaway
Feature online contests, promotions or giveaways. Run a contest on your website asking users to follow your social media pages or ‘like’ your posts.
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07/27/22
6
Industry news
Share related news or information about the industry. Take it a step further and use a platform like Google Alerts to curate daily industry news snippets from around the globe, or share newsworthy Twitter posts related to the industry or replies from foll
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07/27/22
7
Employee appreciation
Introduce a new team member or celebrate the accomplishments of existing employees.
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07/27/22
8
Video tutorial
Demonstrate how to use your product and service, or share the success stories of your customers.
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07/27/22
9
Book review
Write a review for an important book for your industry to educate or inspire your audience.
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07/27/22
10
Informative post
Share information about your products or services, or industry-related items that would be helpful for your audience.
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07/27/22
11
Quotes
Share and expound on quotes that resonate with your goals.
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07/27/22
12
Resource page
Create a page (like this one) that includes all of your how-to posts, guides, videos and more.
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07/27/22
13
Interviews
Interview someone in your niche. It could be an employee, a colleague, a loyal customer, an expert, or a social influencer. And if there’s a tie-in, explain how your products or services contributed to their success.
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07/27/22
14
Business pages
Update your business pages like Google Business, Facebook and other local profiles with helpful information, ratings, and maps.
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07/27/22
15
Checklists
Like lists, checklists are also easy to scan for readers, but checklists help people keep track of information, follow steps and remember important details.
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07/27/22
16
Customer reviews
Build credibility by highlighting a customer review and invite your audience to submit their own.
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07/27/22
17
Q&A
Host a question and answer session on social media about your product or service and interact with your customers. Turn the results into a blog post.
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07/27/22
18
FAQs
Create a frequently-asked-questions page that will allow your audience to quickly find answers to their questions and learn more about your services.
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07/27/22
19
Local guides
Highlight local business and non-profits.
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07/27/22
20
Job hunting tips
Help your audience to understand what makes a candidate stand out. Share new business openings in your industry and tips on updating resumes.
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07/27/22
21
User-generated content
Share content provided by your customers and clients - questions, comments, ideas, etc.
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07/27/22
22
Templates
Provide a model that others can replicate to achieve results such as guides or downloadable spreadsheets.
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07/27/22
23
Guest posts
Allow others to create and post content on your site.
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07/28/22
24
Polls
Ask for feedback on social media (or find polls conducted by other accounts) and share and dissect the results.
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07/28/22
25
Memes
Incorporate memes in your post content to add personality.
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07/28/22
26
Refresh existing content
Remove outdated content and update, modify and improve existing posts.
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07/28/22
27
Article roundups
Compile a roundup of favorite articles related to your industry from the past week. Add summaries of the articles with links to the full pages.
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07/28/22
28
Recap posts
Summarize a recent event or relevant news/happenings in the industry.
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07/28/22
29
Reflections
Share something you or your business has learned from success or failure and key takeaways from the experience
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07/28/22
30
Case studies
Examine how you or a client has achieved success in a particular situation
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07/28/22
31
Business spotlight
Feature a fellow local business
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07/28/22
32
Buying guide
Educate your audience about buying specific products, comparisons, strengths and weaknesses
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07/28/22
33
Company news
Share relevant announcements, news and achievements about your business including acquisitions and new product offerings
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07/28/22
34
Behind-the-scenes
Share what happens behind the scenes of your business, manufacturing plant or service center
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07/28/22
35
Product recommendations
Publish recommendations based on the time of year, upcoming holidays or events
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07/28/22
36
How-to’s
Share helpful guides and tutorials for how to use your product, or build credibility for your services
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07/28/22
37
Tips and tricks
Share helpful tips related to your business or industry that would make your customers' lives easier
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07/28/22
38
Success stories
Share success stories of someone you look up to, or a business in your industry that has performed well recently or historically
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07/28/22
39
Highlights
If the year is coming to a close, share highlights and reflect on the past year
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07/28/22
40
Predictions
Predictions for the coming year, for a new product or the industry going forward
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07/28/22
41
Photo gallery
Multiple pictures of a product, service in action or event with informative captions
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07/28/22
42
Manufacturer content
If you use a manufacturer, take and repurpose content from their website and post on your own
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07/28/22
43
Industry links
Feature a roundup of industry or business-related links to helpful resources or information
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07/28/22
44
Charts
Create a chart that shows how your product or service improves an existing function over time, or compare your offerings to that of competitors
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07/28/22
45
Compare options
Help your audience make the right choice by comparing all possible product or service options and variables
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07/28/22
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Timeline
Show the evolution of your company over time, or the timeline of a project that you performed, how it progressed and the end result
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07/28/22
47
Quora
Browse the Quora website for questions and answers in your industry. Answer an identified question in the form of a post on your website
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07/28/22
48
Related searches
Start typing keywords related to your business or industry in Google and see the popup displaying other, related searches.
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07/28/22
49
Popular content on BuzzSumo
Browse popular content on BuzzSumo and think if there's any content that you can create or repurpose related to your industry
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07/28/22
50
Exploding topics
Get information regarding what people are searching for in a given industry, or by searching keywords.
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07/28/22
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