Join 1,783 people and sign up for our free monthly newsletter about marketing and the web!

The List

Digital marketing & website development lists of ideas, links and resources

1

HTML

HTML stands for hypertext markup language and is the standard system or formatting of text for building webpages.

Digital Marketing

definition

08/05/22

2

Quality interactions

With the excess of automation and chatbots, focus on real, conversational and quality interactions that you can have with your audience and customers.

Digital Marketing

trend

08/09/22

3

CTR

Clickthrough rate is the percentage of clicks to impressions that a campaign receives. If 10 people saw your campaign and 1 person clicked on it then your CTR would be 10%.

Digital Marketing

definition

08/04/22

4

Crawler

A web crawler refers to a bot on the internet that scans websites. Search engines like Google have crawlers that are scanning the internet 24/7. Other sites that have an interest in internet data crawl the internet often as well.

Digital Marketing

definition

08/07/22

5

EZLocal

List your business for free on EZLocal.

Digital Marketing

directory

backlinks

source

08/31/22

6

Turbify

Submit and manage your business on multiple online platforms and directories.

Digital Marketing

directory

backlinks

source

tool

paid

08/31/22

7

No image

Would your ad work better without an image? Try it with and without and see what produces more results.

Digital Marketing

ab testing

idea

08/04/22

8

Sitemap

A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.

Digital Marketing

definition

08/08/22

9

HTML emails

You can build your email purely with HTML and some publications may require that you send them an HTML version of your campaign to send.

Digital Marketing

definition

08/05/22

10

Short, DIY videos

Inspired by TikTok, record short, unedited videos/screen-shares of processes, tasks, activities of your business.

Digital Marketing

trend

08/09/22

11

Target audience

Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.

Digital Marketing

definition

08/05/22

12

Long-tail keywords

Long-tail keywords are an SEO strategy that refer to longer versions of main keywords that you'd like to target. For example, it would be very difficult to rank highly for "cookie", but it would likely be much easier to rank for a phrase such as "cookie tins for holiday parties".

Digital Marketing

definition

08/08/22

13

Columns

Change the number of columns that contain your content.

Digital Marketing

ab testing

idea

08/04/22

14

Keyword density

Keyword density refers to the number of times a certain keyword or keyword phrase appears on a webpage compared to the page's total words.

Digital Marketing

definition

08/08/22

15

Add numbers

To your copy, consider adding numbers - specific or general. For example, "We've served over 2,000 clients" or "2,174 clients can't be wrong!"

Digital Marketing

ab testing

idea

08/04/22

16

Google My Business

Submit your business, get verified and come up for local business searches.

Digital Marketing

directory

backlinks

source

08/31/22

17

SSL

An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.

Digital Marketing

definition

08/08/22

18

Influencer

An influencer is a person on social media who has the power to influence or impact their followers toward a certain brand, product or idea.

Digital Marketing

definition

08/05/22

19

Metaverse

The metaverse (Facebook's new digital platform) is a cyberspace of digital content, interactions, virtual reality and marketplaces. It's still very new (and vague), but worth looking into for possible ways that your business can leverage it.

Digital Marketing

trend

08/09/22

20

Meta tags

Meta tags are HTML tags added to websites and used by search engines and social media websites for descriptions and images.

Digital Marketing

definition

seo

08/08/22

21

Time on page

The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.

Digital Marketing

definition

08/08/22

22

Link profile

The link profile refers to a website's backlinks and the sites they're coming from. If a site's link profile contains other high-quality sites, then it will be looked at more favorably by search engines then if it contains low quality, spammy sites.

Digital Marketing

definition

08/08/22

23

HubSpot Solutions

List your marketing business on HubSpot's directory and promote yourself for various services.

Digital Marketing

directory

backlinks

source

08/31/22

24

Local.com

List your business on local.com where users perform searches for local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

25

Keyword research

Keyword research refers to the practice of identifying best keywords to target based on competition, volume of searches and relevancy to your business.

Digital Marketing

definition

08/08/22

26

Manta

Create a free listing for your company and compare with other businesses.

Digital Marketing

directory

backlinks

source

08/31/22

27

Find US Local

Find US Local is an online business directory for companies located in the US.

Digital Marketing

directory

backlinks

source

08/31/22

28

Focus on your audience

Your audience sees enough sales-y posts. Focus, instead, on engaging with them in a real, personal way.

Digital Marketing

trend

08/09/22

29

Best of the Web

BOTW is a business directory that verifies and lists business profiles.

Digital Marketing

directory

backlinks

source

08/31/22

30

CRO

Conversion rate optimization is the practice of improving the percentage of users who sign up, purchase or complete the desired conversion action.

Digital Marketing

definition

cro

08/04/22

31

Scarcity

If you're running out of the offer, mention that in the copy - "running out" or state how many are left.

Digital Marketing

ab testing

idea

08/04/22

32

ChamberofCommerce.com

ChamberofCommerce.com is an international chamber of commerce site where you can list your business information.

Digital Marketing

directory

backlinks

source

08/31/22

33

Churn rate

Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.

Digital Marketing

definition

08/05/22

34

Automation

Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.

Digital Marketing

definition

08/05/22

35

Just Landed

Just Landed helps users find products and services from local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

36

Cybo

Cybo is a global online business directory.

Digital Marketing

directory

backlinks

source

08/31/22

37

Testimonial

Try adding a testimonial to your offer to make the user feel more confident about signing up.

Digital Marketing

ab testing

idea

08/04/22

38

Countdown timer

Add a countdown timer to an offer whether it's good for a limited time or not. Urgency often helps with closing the sale.

Digital Marketing

ab testing

idea

08/04/22

39

Customer segmentation

Customer (or market) segmentation is the process of categorizing customers based on different criteria such as needs, interests, budget or more. This allows you to target assets to specific groups of people.

Digital Marketing

definition

08/05/22

40

Alt text

Image alt (alternative) text should be added to every image on a webpage for the purpose of making them accessibility to individuals with visual disabilities.

Digital Marketing

definition

08/06/22

41

CRM

Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.

Digital Marketing

definition

crm

08/04/22

42

Headline copy

Change the copy of your headline - tweak individual words or phrases, add action words.

Digital Marketing

ab testing

idea

08/04/22

43

Content marketing

Content marketing refers to the creation and distribution of material online. Content can include assets such as blog posts, social media posts, charts, ebooks and more.

Digital Marketing

definition

08/07/22

44

Neustar Localeze

Localeze is a business platform that tries to help users find relevant, quality businesses.

Digital Marketing

directory

backlinks

source

08/31/22

45

Search technique documentation

Improve your productivity by being more efficient at writing queries on Google Search. You can do so by learning how to refine your searches, using special characters and operators.

Digital Marketing

search operators

productivity

08/01/22

46

Redirect

You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.

Digital Marketing

definition

08/06/22

47

List segmenting

List segmenting is the process of tagging your email list members with specific categories or traits so that you can send them more specific, targeted emails.

Digital Marketing

definition

08/05/22

48

Promotion or Information

To get users to sign up for something like an email newsletter, you could try to offer a promotion or discount, or you could try offering an exclusive piece of content instead.

Digital Marketing

ab testing

idea

08/04/22

49

UX

User experience (UX) design refers to the practice of testing and modifying your website or application to ensure that it provides the best possible experience to the user.

Digital Marketing

definition

08/05/22

50

Hard bounce

A hard bounce occurs when an email you send is immediately returned to you. It means that either the email doesn't exist, was mistyped or has blocked your address.

Digital Marketing

definition

08/05/22

Load more

That's it! Please contribute if you'd like to add more to this list.

Get a real-time price estimate!

Try our free project estimator tool to get an immediate cost and time estimate for your project. The system will ask you a few simple questions and then provide you with estimated cost and time ranges.