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The List

Digital marketing & website development lists of ideas, links and resources

1

Acquisition source

The acquisition source of a user is where the user came from when first visiting your website. This could be a social media post, a search engine, coming to the site directly, paid ads, another website or something else.

Digital Marketing

definition

08/07/22

2

CPM

Cost per mille (CPM) refers to the cost of running a campaign per 1,000 impressions received.

Digital Marketing

definition

08/04/22

3

Button placement

Should the button/link be the entire container, or on the bottom, centered or in a corner?

Digital Marketing

ab testing

idea

08/04/22

4

Keyword

A keyword is a word that users type into search engines to see results related to a particular subject. A big part of SEO is writing content that includes popular keywords related to their business in hopes of ranking well in search engines for those words.

Digital Marketing

definition

08/05/22

5

Hard bounce

A hard bounce occurs when an email you send is immediately returned to you. It means that either the email doesn't exist, was mistyped or has blocked your address.

Digital Marketing

definition

08/05/22

6

Turbify

Submit and manage your business on multiple online platforms and directories.

Digital Marketing

directory

backlinks

source

tool

paid

08/31/22

7

Disable double-optin

When populating an email list, it's often a good idea to have the email platform send a double-optin email to make sure that the email address is valid and confirm that the user wanted to sign up.

Digital Marketing

ab testing

idea

08/04/22

8

Indexing

Indexing is the process of a search engine adding a URL to their database of pages.

Digital Marketing

definition

08/08/22

9

ChamberofCommerce.com

ChamberofCommerce.com is an international chamber of commerce site where you can list your business information.

Digital Marketing

directory

backlinks

source

08/31/22

10

Unbounce

Landing page design with A/B testing functionality and variant analytics.

Digital Marketing

conversions

ab testing

tool

paid

08/03/22

11

Long-tail keywords

Long-tail keywords are an SEO strategy that refer to longer versions of main keywords that you'd like to target. For example, it would be very difficult to rank highly for "cookie", but it would likely be much easier to rank for a phrase such as "cookie tins for holiday parties".

Digital Marketing

definition

08/08/22

12

Bing Places

List your business on Bing and come up for searches on Bing.

Digital Marketing

directory

backlinks

source

08/31/22

13

Meta descriptions

Page meta descriptions refer to an HTML tag on a webpage that search engines use as the description on search results.

Digital Marketing

definition

seo

08/22/22

14

Google Analytics

Google Analytics is a free software platform that can be added to your website to track visitor data.

Digital Marketing

definition

08/08/22

15

UI

A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.

Digital Marketing

definition

08/05/22

16

A/B testing

A/B (or split) testing is a process of making changes to a campaign, page or other marketing material and measuring to see if that change improves results. Typically, you'd want to change just one element at a time so that you could identify which change caused the impact.

Digital Marketing

definition

08/05/22

17

Crowdsourcing

Crowdsourcing is the process of leveraging groups of people for a certain goal such as raising money or filling out a poll on social media.

Digital Marketing

definition

08/05/22

18

Hotfrog

Add your business listing to Hotfrog where users search for local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

19

Brand awareness

Brand awareness refers to how much individuals are familiar with and recognize your brand. Awareness increases trust in potential customers

Digital Marketing

definition

08/06/22

20

Snippets

Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.

Digital Marketing

definition

08/08/22

21

Hotjar

Visual recordings and heatmaps of your visitors' actions on your website.

Digital Marketing

tool

free

paid

conversions

08/03/22

22

Loomly

Social media management platform with built in calendars and workflows.

Digital Marketing

tool

paid

social media

08/03/22

23

Popup timer

If you have a popup that displays after a certain interval of time, try modifying it to a shorter or longer time before it displays.

Digital Marketing

ab testing

idea

08/04/22

24

Page rank

Page rank is the common term for how trustworthy or credible a website is as determined by Google. The ranking is 0-10 with 0 being where all domains start (not receiving any search engine traffic) and 10 being likely to rank well for nearly every relevant keyword (only companies like Apple, Google, Microsoft and others are a 10).

Digital Marketing

definition

seo

08/05/22

25

AI in digital marketing

Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.

Digital Marketing

trend

08/09/22

26

Neustar Localeze

Localeze is a business platform that tries to help users find relevant, quality businesses.

Digital Marketing

directory

backlinks

source

08/31/22

27

Open rate

Open rate is the percentage of opens compared to the number of emails sent.

Digital Marketing

definition

08/05/22

28

Drip campaign

A drip campaign is an automated series of emails sent to nurture a lead after they perform a conversion activity.

Digital Marketing

definition

08/05/22

29

Soft bounce

A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.

Digital Marketing

definition

08/06/22

30

Better Business Bureau

For local businesses, build trust with your audience by being listed and verified on BBB.

Digital Marketing

directory

backlinks

source

08/31/22

31

eLocal

Create a listing for your business on eLocal's online directory.

Digital Marketing

directory

backlinks

source

08/31/22

32

n49.com

n49 helps users search for and find the best local businesses in their community.

Digital Marketing

directory

backlinks

source

08/31/22

33

Off-page optimization

Off-page optimization is process of improving the SEO of your website external of your site. An example of this would be accruing backlinks.

Digital Marketing

definition

seo

08/05/22

34

CitySquares

CitySquares is a search platform that helps users find local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

35

Countdown timer

Add a countdown timer to an offer whether it's good for a limited time or not. Urgency often helps with closing the sale.

Digital Marketing

ab testing

idea

08/04/22

36

SEM

Search engine marketing is the practice of paying for results to appear in search engine result pages. As opposed to SEO that helps with results appearing organically, with SEM you are selecting demographics and lists of keywords that you want your search ad to display for, then paying for its placement on the page.

Digital Marketing

definition

sem

08/04/22

37

Columns

Change the number of columns that contain your content.

Digital Marketing

ab testing

idea

08/04/22

38

CMS

A content management system (CMS) is software that manages and allows you to make changes to content specifically for a website.

Digital Marketing

definition

08/04/22

39

Bounce rate

Bounce rate measures the percentage of users that "bounce off" of your website or, simply, visit a page on your site and leave without visiting a secondary page or taking any other action.

Digital Marketing

definition

08/05/22

40

Hub.biz

Hub.biz is an online business directory website.

Digital Marketing

directory

backlinks

source

08/31/22

41

Facebook Pages

Share details and updates for your business on Facebook.

Digital Marketing

directory

backlinks

source

08/31/22

42

Unique value proposition

A unique value proposition describes what makes a certain product or service the best choice for the user.

Digital Marketing

definition

08/08/22

43

Buyer's journey

The buyer's journey is the process that a user goes through from awareness of a product or service to the actual purchase. It often includes 3 general phases - awareness, consideration an decision.

Digital Marketing

definition

08/05/22

44

Google Business Profile

Google Business Profile (formerly "My Business") can be leveraged by business owner's to display helpful information about your business (e.g. location, hours, services) in SERPs.

Digital Marketing

definition

08/08/22

45

Client logos

Display a list of your client logos to gain credibility and trust with your visitors.

Digital Marketing

ab testing

idea

08/04/22

46

Automation

Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.

Digital Marketing

definition

08/05/22

47

Churn rate

Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.

Digital Marketing

definition

08/05/22

48

Mobile-first indexing

For users performing search queries on mobile devices, Google keeps a mobile index of webpages and uses that to return results. If a webpage displays well on larger, desktop devices but not on smaller, mobile devices then the page likely won't rank as well on mobile searches.

Digital Marketing

definition

08/08/22

49

Target audience

Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.

Digital Marketing

definition

08/05/22

50

Instagram for Business

Share creative media, images and videos for your business on Instagram.

Digital Marketing

directory

backlinks

source

08/31/22

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