ZeroToDigital
We got your message - thanks! Have you tried our free SEO Audit or Keyword Audit projects yet? Give them a try and then join our community on Facebook!
Join 1,783 people and sign up for our free monthly newsletter about marketing and the web!
The List
256 items
reset1
Mobile advertising
Mobile advertising refers to targeting mobile devices with paid ads via SMS, websites or applications.
Digital Marketing
definition
08/08/22
2
Turbify
Submit and manage your business on multiple online platforms and directories.
Digital Marketing
directory
backlinks
source
tool
paid
08/31/22
3
Click map
A click map refers to a geographic representation of where visitors click on your webpage.
Digital Marketing
definition
08/07/22
4
CRM
Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.
Digital Marketing
definition
crm
08/04/22
5
UI
A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.
Digital Marketing
definition
08/05/22
6
Statistics
Share statistics about how much your product or service has improved a process or saved a customer money.
Digital Marketing
ab testing
idea
08/04/22
7
MQLs
Marketing qualified leads (MQLs) are users who have expressed some level of interest in your company, products or services typically via interaction or conversion.
Digital Marketing
definition
08/05/22
8
Client logos
Display a list of your client logos to gain credibility and trust with your visitors.
Digital Marketing
ab testing
idea
08/04/22
9
Algorithm
An algorithm refers to a software program or function that performs a specific function, such as Google search's algorithm which takes in a search query and returns a list of results.
Digital Marketing
definition
08/08/22
10
Cross-sell
Once a user adds an item to their cart, try suggesting other, similar products to see if that boosts their sales.
Digital Marketing
ab testing
idea
08/04/22
11
Size of discount
Modifying the size of the discount that you're offering - up, down, round number, odd number, etc.
Digital Marketing
ab testing
idea
08/04/22
12
Sales funnel
A sales funnel refers to an established path where you can guide users from awareness of your brand, product or service to purchasing.
Digital Marketing
definition
08/07/22
13
On-page optimization
On-page optimization is the practice of improving components on your website for SEO. This would include meta tags, content, schema, performance, and more.
Digital Marketing
definition
seo
08/05/22
14
MyHuckleberry
MyHuckleberry helps users search for businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
15
Prospects
Prospects are potential customers. They haven't necessarily indicated any interest (yet) in your products or services, but they meet the criteria for your target audience.
Digital Marketing
definition
08/08/22
16
Merchant Circle
Get listed as a merchant on Merchant Circle where users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
17
CPO
Clicks-per-open (CPO) refers to the number of clicks your email campaign receives compared to the number of emails that were opened by their recipients.
Digital Marketing
definition
08/05/22
18
Columns
Change the number of columns that contain your content.
Digital Marketing
ab testing
idea
08/04/22
19
Time on page
The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.
Digital Marketing
definition
08/08/22
20
Accessibility
Accessibility in web and digital marketing refers to websites that are accessible for people with disabilities. For example, the text is easy to read, text-alternatives exist for users that can't see images and form inputs are properly labelled, among other things.
Digital Marketing
definition
08/05/22
21
NFTs and crypto
You might not think that these relate to your business, but they might. There are many companies producing technology that does cross over various industries and can be leveraged by regular businesses.
Digital Marketing
trend
08/09/22
22
Scarcity
If you're running out of the offer, mention that in the copy - "running out" or state how many are left.
Digital Marketing
ab testing
idea
08/04/22
23
SQLs
Sales qualified leads (SQLs) are leads that have been qualified by the marketing team (MQLs) and then accepted by the sales team. This person would warrant being reached out to.
Digital Marketing
definition
08/05/22
24
Conversion rate
Conversion rate is the percentage of users that take a certain action. For example, if your goal is to have users sign up for your newsletter and for every 10 visitors of your webpage you receive 1 new signup, your conversion rate would be 10%.
Digital Marketing
definition
cro
08/04/22
25
Snippets
Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.
Digital Marketing
definition
08/08/22
26
Anchor text
Anchor text is the visible text of a link on a webpage. It is often formatted differently than regular text to stand out and indicate that it's a link.
Digital Marketing
definition
08/06/22
27
Optimizely
Create landing pages and run tests on different segments of your audience.
Digital Marketing
conversions
tool
paid
08/03/22
28
Inbound marketing
Inbound marketing is a marketing practice that is focused on creating valuable content that your audience will find during their online research.
Digital Marketing
definition
08/04/22
29
Soft bounce
A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.
Digital Marketing
definition
08/06/22
30
Location in content
If your call-to-action is within the main body of your page, should you move it toward the top of the content, half-way down, at the bottom or somewhere else?
Digital Marketing
ab testing
idea
08/04/22
31
CAC
Customer acquisition cost (CAC) is the average cost of all activities required to acquire a customer.
Digital Marketing
definition
08/04/22
32
Brownbook
Create a business profile on an international business directory site.
Digital Marketing
directory
backlinks
source
08/31/22
33
Redirect
You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.
Digital Marketing
definition
08/06/22
34
Fyple
Fyple helps users find products and services from local businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
35
Facebook Live
Facebook offers a "Facebook Live" video feature that users can leverage to live stream directly to other users on the platform.
Digital Marketing
definition
08/08/22
36
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
37
Testimonial
Try adding a testimonial to your offer to make the user feel more confident about signing up.
Digital Marketing
ab testing
idea
08/04/22
38
Title tag
The title is an HTML tag that can be set on an individual webpage to set the text in the browser tab for the page. It is also used by search engine's to set the header of a search result.
Digital Marketing
definition
08/08/22
39
HTML
HTML stands for hypertext markup language and is the standard system or formatting of text for building webpages.
Digital Marketing
definition
08/05/22
40
Ad extensions
Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.
Digital Marketing
definition
08/06/22
41
Opendi
Opendi is a place for users to search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
42
Drip campaign
A drip campaign is an automated series of emails sent to nurture a lead after they perform a conversion activity.
Digital Marketing
definition
08/05/22
43
Headline color
Adjust the color of the main headline text.
Digital Marketing
ab testing
idea
08/04/22
44
Yelp
List your business on Yelp, share business information and get reviewed by your customers.
Digital Marketing
directory
backlinks
source
08/31/22
45
Local.com
List your business on local.com where users perform searches for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
46
No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
ab testing
idea
08/04/22
47
Open rate
Open rate is the percentage of opens compared to the number of emails sent.
Digital Marketing
definition
08/05/22
48
Keyword density
Keyword density refers to the number of times a certain keyword or keyword phrase appears on a webpage compared to the page's total words.
Digital Marketing
definition
08/08/22
49
Indexing
Indexing is the process of a search engine adding a URL to their database of pages.
Digital Marketing
definition
08/08/22
50
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
Load more
That's it! Please contribute if you'd like to add more to this list.
Get a real-time price estimate!
Try our free project estimator tool to get an immediate cost and time estimate for your project. The system will ask you a few simple questions and then provide you with estimated cost and time ranges.