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The List
256 items
reset1
CitySquares
CitySquares is a search platform that helps users find local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
2
Yellow Pages
List your business, details and contact information on Yellow Pages.
Digital Marketing
directory
backlinks
source
08/31/22
3
SQLs
Sales qualified leads (SQLs) are leads that have been qualified by the marketing team (MQLs) and then accepted by the sales team. This person would warrant being reached out to.
Digital Marketing
definition
08/05/22
4
Content
Content is any form of material or asset that you share on your website, social media, YouTube, or other medium. Content on your website could look like many things such as text, images and charts in a blog post.
Digital Marketing
definition
08/05/22
5
Popup scroll length
If you have a popup message that displays after a user starts scrolling down the page, try changing the scrolling length. Making it shorter (just after the user starts scrolling) or maybe after a user scrolls to a certain element on the page.
Digital Marketing
ab testing
idea
08/04/22
6
"As seen on" references
Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.
Digital Marketing
ab testing
idea
08/04/22
7
Brand awareness
Brand awareness refers to how much individuals are familiar with and recognize your brand. Awareness increases trust in potential customers
Digital Marketing
definition
08/06/22
8
Bing Places
List your business on Bing and come up for searches on Bing.
Digital Marketing
directory
backlinks
source
08/31/22
9
Lead generation
Lead generation is the process of acquiring new leads.
Digital Marketing
definition
08/05/22
10
Customer acquisition
Customer acquisition includes the sales and marketing activities undertaken to obtain a customer.
Digital Marketing
definition
08/04/22
11
Change lead magnet
To capture an email address for a lead, you may offer some sort of lead magnet. You could try changing it to something different (e.g. checklist, template, infographic, ebook) to see if it improves your conversion rate.
Digital Marketing
ab testing
idea
08/04/22
12
Robots.txt
The robots.txt file is a text file that websites should contain to communicate how web crawlers are to use your site - free to crawl, only allowed to crawl certain page, or not allowed to crawl at all.
Digital Marketing
definition
08/08/22
13
Spam
Spam is unsolicited email that is sent or received.
Digital Marketing
definition
08/06/22
14
n49.com
n49 helps users search for and find the best local businesses in their community.
Digital Marketing
directory
backlinks
source
08/31/22
15
Metaverse
The metaverse (Facebook's new digital platform) is a cyberspace of digital content, interactions, virtual reality and marketplaces. It's still very new (and vague), but worth looking into for possible ways that your business can leverage it.
Digital Marketing
trend
08/09/22
16
SEO
Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.
Digital Marketing
definition
seo
08/04/22
17
Whitelist
Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.
Digital Marketing
definition
08/05/22
18
Time on page
The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.
Digital Marketing
definition
08/08/22
19
Ad campaigns
Ad campaigns refer to a collection of ads and targeting settings. In an ad account, you can often have multiple campaigns - each one designed to target different groups of people.
Digital Marketing
definition
08/07/22
20
Churn rate
Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.
Digital Marketing
definition
08/05/22
21
Hotjar
Visual recordings and heatmaps of your visitors' actions on your website.
Digital Marketing
tool
free
paid
conversions
08/03/22
22
Niche marketing
Niche marketing refers to marketing activities performed on small, extremely targeted groups of your audience.
Digital Marketing
definition
08/08/22
23
Conversion path
The conversion path is the series of events that led a user from awareness of your brand to converting or committing an action on your website or social media accounts.
Digital Marketing
definition
08/05/22
24
Headline font
Change the font of the headline text.
Digital Marketing
ab testing
idea
08/04/22
25
Local SEO
Local SEO refers to search engine optimization for local businesses. It's the process of marketing your website to users looking for local solutions (i.e. pizza delivery near me).
Digital Marketing
definition
08/08/22
26
MapQuest
List your business and location on MapQuest to be found by potential customers searching its platform.
Digital Marketing
directory
backlinks
source
08/31/22
27
Impression
An impression is when a user sees your content online - for example, a user sees your ad. This metric is often found when reviewing search engine and paid ad analytics.
Digital Marketing
definition
08/04/22
28
No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
ab testing
idea
08/04/22
29
Link building
Link building is the SEO activity of building backlinks for your website.
Digital Marketing
definition
08/05/22
30
Dashboard
A dashboard typically refers to a view or source where you can review an overview key data, metrics, and performance related to the technology.
Digital Marketing
definition
08/07/22
31
Brand loyalty
Brand loyalty refers to the positive attitude and conviction that a customer has toward a brand.
Digital Marketing
definition
08/06/22
32
Marketing analytics
Data that can be used to measure the effectiveness of a campaign. In digital marketing, there are metrics for nearly everything - websites, social media, advertising, etc.
Digital Marketing
definition
08/05/22
33
Foursquare
List your restaurant, shop or entertainment venue on Foursquare and be found by local searchers.
Digital Marketing
directory
backlinks
source
08/31/22
34
Subheading styles
Instead of the heading, try changing the color or font of the content subheading.
Digital Marketing
ab testing
idea
08/04/22
35
MyHuckleberry
MyHuckleberry helps users search for businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
36
eBusiness Pages
eBusiness Pages is an online platform that displays business listings for US companies.
Digital Marketing
directory
backlinks
source
08/31/22
37
Attribution model
Attribution model (or modeling) is a framework for analyzing which touch points, channels or assets receive credit for a conversion.
Digital Marketing
definition
08/07/22
38
CTA
A call-to-action (CTA) is a plea or call for users to take certain actions. This could be to fill out and submit a form, click a link, subscribe to a newsletter, or many other things.
Digital Marketing
definition
08/05/22
39
Competitive analysis
Competitive analysis refers to the process of researching and analyzing your companies competitors - strengths, weaknesses, demographics, strategies and more.
Digital Marketing
definition
08/07/22
40
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
41
Background image
Instead of a color, try a different background image and see if that makes a difference.
Digital Marketing
ab testing
idea
08/04/22
42
Disable double-optin
When populating an email list, it's often a good idea to have the email platform send a double-optin email to make sure that the email address is valid and confirm that the user wanted to sign up.
Digital Marketing
ab testing
idea
08/04/22
43
Meta tags
Meta tags are HTML tags added to websites and used by search engines and social media websites for descriptions and images.
Digital Marketing
definition
seo
08/08/22
44
Merchant Circle
Get listed as a merchant on Merchant Circle where users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
45
Button icon
Would adding an icon to the button help to get more clicks?
Digital Marketing
ab testing
idea
08/04/22
46
Crowdsourcing
Crowdsourcing is the process of leveraging groups of people for a certain goal such as raising money or filling out a poll on social media.
Digital Marketing
definition
08/05/22
47
CLV
Customer lifetime value (CLV) is the amount of revenue that a single customer generates for your business during their lifetime.
Digital Marketing
definition
08/04/22
48
Font size
Change the size of the text - all of the text or just the heading, body or link/button.
Digital Marketing
ab testing
idea
08/04/22
49
Google My Business
Submit your business, get verified and come up for local business searches.
Digital Marketing
directory
backlinks
source
08/31/22
50
GoLocal247
GoLocal247 lists business profiles for companies located in the US.
Digital Marketing
directory
backlinks
source
08/31/22
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