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The List

Digital marketing & website development lists of ideas, links and resources

1

Mobile advertising

Mobile advertising refers to targeting mobile devices with paid ads via SMS, websites or applications.

Digital Marketing

definition

08/08/22

2

Turbify

Submit and manage your business on multiple online platforms and directories.

Digital Marketing

directory

backlinks

source

tool

paid

08/31/22

3

Click map

A click map refers to a geographic representation of where visitors click on your webpage.

Digital Marketing

definition

08/07/22

4

CRM

Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.

Digital Marketing

definition

crm

08/04/22

5

UI

A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.

Digital Marketing

definition

08/05/22

6

Statistics

Share statistics about how much your product or service has improved a process or saved a customer money.

Digital Marketing

ab testing

idea

08/04/22

7

MQLs

Marketing qualified leads (MQLs) are users who have expressed some level of interest in your company, products or services typically via interaction or conversion.

Digital Marketing

definition

08/05/22

8

Client logos

Display a list of your client logos to gain credibility and trust with your visitors.

Digital Marketing

ab testing

idea

08/04/22

9

Algorithm

An algorithm refers to a software program or function that performs a specific function, such as Google search's algorithm which takes in a search query and returns a list of results.

Digital Marketing

definition

08/08/22

10

Cross-sell

Once a user adds an item to their cart, try suggesting other, similar products to see if that boosts their sales.

Digital Marketing

ab testing

idea

08/04/22

11

Size of discount

Modifying the size of the discount that you're offering - up, down, round number, odd number, etc.

Digital Marketing

ab testing

idea

08/04/22

12

Sales funnel

A sales funnel refers to an established path where you can guide users from awareness of your brand, product or service to purchasing.

Digital Marketing

definition

08/07/22

13

On-page optimization

On-page optimization is the practice of improving components on your website for SEO. This would include meta tags, content, schema, performance, and more.

Digital Marketing

definition

seo

08/05/22

14

MyHuckleberry

MyHuckleberry helps users search for businesses online.

Digital Marketing

directory

backlinks

source

08/31/22

15

Prospects

Prospects are potential customers. They haven't necessarily indicated any interest (yet) in your products or services, but they meet the criteria for your target audience.

Digital Marketing

definition

08/08/22

16

Merchant Circle

Get listed as a merchant on Merchant Circle where users search for local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

17

CPO

Clicks-per-open (CPO) refers to the number of clicks your email campaign receives compared to the number of emails that were opened by their recipients.

Digital Marketing

definition

08/05/22

18

Columns

Change the number of columns that contain your content.

Digital Marketing

ab testing

idea

08/04/22

19

Time on page

The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.

Digital Marketing

definition

08/08/22

20

Accessibility

Accessibility in web and digital marketing refers to websites that are accessible for people with disabilities. For example, the text is easy to read, text-alternatives exist for users that can't see images and form inputs are properly labelled, among other things.

Digital Marketing

definition

08/05/22

21

NFTs and crypto

You might not think that these relate to your business, but they might. There are many companies producing technology that does cross over various industries and can be leveraged by regular businesses.

Digital Marketing

trend

08/09/22

22

Scarcity

If you're running out of the offer, mention that in the copy - "running out" or state how many are left.

Digital Marketing

ab testing

idea

08/04/22

23

SQLs

Sales qualified leads (SQLs) are leads that have been qualified by the marketing team (MQLs) and then accepted by the sales team. This person would warrant being reached out to.

Digital Marketing

definition

08/05/22

24

Conversion rate

Conversion rate is the percentage of users that take a certain action. For example, if your goal is to have users sign up for your newsletter and for every 10 visitors of your webpage you receive 1 new signup, your conversion rate would be 10%.

Digital Marketing

definition

cro

08/04/22

25

Snippets

Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.

Digital Marketing

definition

08/08/22

26

Anchor text

Anchor text is the visible text of a link on a webpage. It is often formatted differently than regular text to stand out and indicate that it's a link.

Digital Marketing

definition

08/06/22

27

Optimizely

Create landing pages and run tests on different segments of your audience.

Digital Marketing

conversions

tool

paid

08/03/22

28

Inbound marketing

Inbound marketing is a marketing practice that is focused on creating valuable content that your audience will find during their online research.

Digital Marketing

definition

08/04/22

29

Soft bounce

A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.

Digital Marketing

definition

08/06/22

30

Location in content

If your call-to-action is within the main body of your page, should you move it toward the top of the content, half-way down, at the bottom or somewhere else?

Digital Marketing

ab testing

idea

08/04/22

31

CAC

Customer acquisition cost (CAC) is the average cost of all activities required to acquire a customer.

Digital Marketing

definition

08/04/22

32

Brownbook

Create a business profile on an international business directory site.

Digital Marketing

directory

backlinks

source

08/31/22

33

Redirect

You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.

Digital Marketing

definition

08/06/22

34

Fyple

Fyple helps users find products and services from local businesses online.

Digital Marketing

directory

backlinks

source

08/31/22

35

Facebook Live

Facebook offers a "Facebook Live" video feature that users can leverage to live stream directly to other users on the platform.

Digital Marketing

definition

08/08/22

36

Wireframe

A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.

Digital Marketing

definition

08/08/22

37

Testimonial

Try adding a testimonial to your offer to make the user feel more confident about signing up.

Digital Marketing

ab testing

idea

08/04/22

38

Title tag

The title is an HTML tag that can be set on an individual webpage to set the text in the browser tab for the page. It is also used by search engine's to set the header of a search result.

Digital Marketing

definition

08/08/22

39

HTML

HTML stands for hypertext markup language and is the standard system or formatting of text for building webpages.

Digital Marketing

definition

08/05/22

40

Ad extensions

Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.

Digital Marketing

definition

08/06/22

41

Opendi

Opendi is a place for users to search for local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

42

Drip campaign

A drip campaign is an automated series of emails sent to nurture a lead after they perform a conversion activity.

Digital Marketing

definition

08/05/22

43

Headline color

Adjust the color of the main headline text.

Digital Marketing

ab testing

idea

08/04/22

44

Yelp

List your business on Yelp, share business information and get reviewed by your customers.

Digital Marketing

directory

backlinks

source

08/31/22

45

Local.com

List your business on local.com where users perform searches for local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

46

No image

Would your ad work better without an image? Try it with and without and see what produces more results.

Digital Marketing

ab testing

idea

08/04/22

47

Open rate

Open rate is the percentage of opens compared to the number of emails sent.

Digital Marketing

definition

08/05/22

48

Keyword density

Keyword density refers to the number of times a certain keyword or keyword phrase appears on a webpage compared to the page's total words.

Digital Marketing

definition

08/08/22

49

Indexing

Indexing is the process of a search engine adding a URL to their database of pages.

Digital Marketing

definition

08/08/22

50

Sitemap

A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.

Digital Marketing

definition

08/08/22

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