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The List
256 items
reset1
Marketing analytics
Data that can be used to measure the effectiveness of a campaign. In digital marketing, there are metrics for nearly everything - websites, social media, advertising, etc.
Digital Marketing
definition
08/05/22
2
Privacy, trust
Be open and honest about what data you're collecting from your users and why.
Digital Marketing
trend
08/09/22
3
Webinar
A webinar is like an online seminar. It's typically a live, online video presentation where the audience can ask questions to the presenter.
Digital Marketing
definition
08/08/22
4
Reduce form inputs
If you reduced the number of form inputs for the user to fill out, will that increase the amount of times the form is submitted? For example, do you really need to ask for their phone number? Maybe just their name and email?
Digital Marketing
ab testing
idea
08/04/22
5
Brand loyalty
Brand loyalty refers to the positive attitude and conviction that a customer has toward a brand.
Digital Marketing
definition
08/06/22
6
Automation
Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.
Digital Marketing
definition
08/05/22
7
Cylex
Cylex helps users find local businesses and businesses make sure that their contact information is up to date.
Digital Marketing
directory
backlinks
source
08/31/22
8
CPM
Cost per mille (CPM) refers to the cost of running a campaign per 1,000 impressions received.
Digital Marketing
definition
08/04/22
9
Promotion or Information
To get users to sign up for something like an email newsletter, you could try to offer a promotion or discount, or you could try offering an exclusive piece of content instead.
Digital Marketing
ab testing
idea
08/04/22
10
Brand awareness
Brand awareness refers to how much individuals are familiar with and recognize your brand. Awareness increases trust in potential customers
Digital Marketing
definition
08/06/22
11
Countdown timer
Add a countdown timer to an offer whether it's good for a limited time or not. Urgency often helps with closing the sale.
Digital Marketing
ab testing
idea
08/04/22
12
Redirect
You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.
Digital Marketing
definition
08/06/22
13
Local SEO
Local SEO refers to search engine optimization for local businesses. It's the process of marketing your website to users looking for local solutions (i.e. pizza delivery near me).
Digital Marketing
definition
08/08/22
14
Attribution model
Attribution model (or modeling) is a framework for analyzing which touch points, channels or assets receive credit for a conversion.
Digital Marketing
definition
08/07/22
15
Tell a real story
Don't just tell your customers what you can do for them, show them what you've already done for another customer or client.
Digital Marketing
trend
08/09/22
16
CTA
A call-to-action (CTA) is a plea or call for users to take certain actions. This could be to fill out and submit a form, click a link, subscribe to a newsletter, or many other things.
Digital Marketing
definition
08/05/22
17
iBegin
iBegin is a global business listings website.
Digital Marketing
directory
backlinks
source
08/31/22
18
CTR
Clickthrough rate is the percentage of clicks to impressions that a campaign receives. If 10 people saw your campaign and 1 person clicked on it then your CTR would be 10%.
Digital Marketing
definition
08/04/22
19
ChamberofCommerce.com
ChamberofCommerce.com is an international chamber of commerce site where you can list your business information.
Digital Marketing
directory
backlinks
source
08/31/22
20
Columns
Change the number of columns that contain your content.
Digital Marketing
ab testing
idea
08/04/22
21
PPC
Pay-per-click (PPC) is a paid advertising campaign type that charges the advertiser every time a click is performed on one of their ads.
Digital Marketing
definition
08/08/22
22
Loomly
Social media management platform with built in calendars and workflows.
Digital Marketing
tool
paid
social media
08/03/22
23
Apple Maps
Make sure that your local business comes up for searches on Apple Maps.
Digital Marketing
directory
backlinks
source
08/31/22
24
Inactivity sensor
Is the user still on your page but they've been inactive for a certain length, or they've clicked over to a different tab? Try encouraging them to come back or reengaging them.
Digital Marketing
ab testing
idea
08/04/22
25
Copy voice
Does your copy perform better if it's written in first person (I, me, we, us) or second person (you, your, yours)?
Digital Marketing
ab testing
idea
08/04/22
26
"As seen on" references
Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.
Digital Marketing
ab testing
idea
08/04/22
27
Manta
Create a free listing for your company and compare with other businesses.
Digital Marketing
directory
backlinks
source
08/31/22
28
Organic traffic
Organic traffic is unpaid traffic your website receives from search engine result pages.
Digital Marketing
definition
seo
08/05/22
29
NFTs and crypto
You might not think that these relate to your business, but they might. There are many companies producing technology that does cross over various industries and can be leveraged by regular businesses.
Digital Marketing
trend
08/09/22
30
Removing placeholders
Sometimes form inputs have placeholders to help you know what can be entered. Does your campaign work better with or without them?
Digital Marketing
ab testing
idea
08/04/22
31
Algorithm
An algorithm refers to a software program or function that performs a specific function, such as Google search's algorithm which takes in a search query and returns a list of results.
Digital Marketing
definition
08/08/22
32
Clickbait
Clickbait is content often in the form of a headline on an ad or post that hooks people and convinces them to click. It typically has a negative connotation because it's not usually an accurate representation of the content on the main page.
Digital Marketing
definition
08/05/22
33
Impression
An impression is when a user sees your content online - for example, a user sees your ad. This metric is often found when reviewing search engine and paid ad analytics.
Digital Marketing
definition
08/04/22
34
Call Up Contact
Call Up Contact is a platform that lists business information online.
Digital Marketing
directory
backlinks
source
08/31/22
35
Google My Business
Submit your business, get verified and come up for local business searches.
Digital Marketing
directory
backlinks
source
08/31/22
36
n49.com
n49 helps users search for and find the best local businesses in their community.
Digital Marketing
directory
backlinks
source
08/31/22
37
Engagement rate
Engagement rate is the percentage of users who saw your campaign vs the users who actually clicked or engaged with it (e.g. click, share, comment).
Digital Marketing
definition
08/05/22
38
Search technique documentation
Improve your productivity by being more efficient at writing queries on Google Search. You can do so by learning how to refine your searches, using special characters and operators.
Digital Marketing
search operators
productivity
08/01/22
39
Merchant Circle
Get listed as a merchant on Merchant Circle where users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
40
SERP
A search engine results page (SERP) is the page that lists all results a user sees when they search for a query in a search engine.
Digital Marketing
definition
seo
08/04/22
41
Closed-loop marketing
Closed-loop marketing occurs when the sales team reports back to the marketing team the end result of the leads they received. The marketing team can they modify their activities based on the ability of previous efforts to product customers
Digital Marketing
definition
08/05/22
42
Search network
The search network refers to the group of websites that have enabled Google Ads to appear on their sites.
Digital Marketing
definition
08/08/22
43
CRO
Conversion rate optimization is the practice of improving the percentage of users who sign up, purchase or complete the desired conversion action.
Digital Marketing
definition
cro
08/04/22
44
CPD
Clicks-per-delivered (CPD) refers to the number of clicks that your email campaign receives compared to the number of emails that were successfully delivered to their intended recipients.
Digital Marketing
definition
08/05/22
45
HTML emails
You can build your email purely with HTML and some publications may require that you send them an HTML version of your campaign to send.
Digital Marketing
definition
08/05/22
46
Landing page
A landing page is a webpage where users first "land" on your website from external location (e.g. search engine, social media). This could technically be any page of a website, but it often refers to a webpage where you try to introduce and sell a particular product or service.
Digital Marketing
definition
08/05/22
47
eLocal
Create a listing for your business on eLocal's online directory.
Digital Marketing
directory
backlinks
source
08/31/22
48
Popup timer
If you have a popup that displays after a certain interval of time, try modifying it to a shorter or longer time before it displays.
Digital Marketing
ab testing
idea
08/04/22
49
Pull marketing
Pull marketing refers to marketing tactics that are meant to draw users in such as SEO, posting on social media and content creation.
Digital Marketing
definition
08/04/22
50
Error message
If the user doesn't fill out a form correctly, do you have a clear error message? What if you changed the text and made it funny? For example, "Another user with this email already exists. Maybe it's your evil twin. Spooky!"
Digital Marketing
ab testing
idea
08/04/22
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