ZeroToDigital
We got your message - thanks! Have you tried our free SEO Audit or Keyword Audit projects yet? Give them a try and then join our community on Facebook!
Join 1,783 people and sign up for our free monthly newsletter about marketing and the web!
The List
256 items
reset1
Acquisition source
The acquisition source of a user is where the user came from when first visiting your website. This could be a social media post, a search engine, coming to the site directly, paid ads, another website or something else.
Digital Marketing
definition
08/07/22
2
CPM
Cost per mille (CPM) refers to the cost of running a campaign per 1,000 impressions received.
Digital Marketing
definition
08/04/22
3
Button placement
Should the button/link be the entire container, or on the bottom, centered or in a corner?
Digital Marketing
ab testing
idea
08/04/22
4
Keyword
A keyword is a word that users type into search engines to see results related to a particular subject. A big part of SEO is writing content that includes popular keywords related to their business in hopes of ranking well in search engines for those words.
Digital Marketing
definition
08/05/22
5
Hard bounce
A hard bounce occurs when an email you send is immediately returned to you. It means that either the email doesn't exist, was mistyped or has blocked your address.
Digital Marketing
definition
08/05/22
6
Turbify
Submit and manage your business on multiple online platforms and directories.
Digital Marketing
directory
backlinks
source
tool
paid
08/31/22
7
Disable double-optin
When populating an email list, it's often a good idea to have the email platform send a double-optin email to make sure that the email address is valid and confirm that the user wanted to sign up.
Digital Marketing
ab testing
idea
08/04/22
8
Indexing
Indexing is the process of a search engine adding a URL to their database of pages.
Digital Marketing
definition
08/08/22
9
ChamberofCommerce.com
ChamberofCommerce.com is an international chamber of commerce site where you can list your business information.
Digital Marketing
directory
backlinks
source
08/31/22
10
Unbounce
Landing page design with A/B testing functionality and variant analytics.
Digital Marketing
conversions
ab testing
tool
paid
08/03/22
11
Long-tail keywords
Long-tail keywords are an SEO strategy that refer to longer versions of main keywords that you'd like to target. For example, it would be very difficult to rank highly for "cookie", but it would likely be much easier to rank for a phrase such as "cookie tins for holiday parties".
Digital Marketing
definition
08/08/22
12
Bing Places
List your business on Bing and come up for searches on Bing.
Digital Marketing
directory
backlinks
source
08/31/22
13
Meta descriptions
Page meta descriptions refer to an HTML tag on a webpage that search engines use as the description on search results.
Digital Marketing
definition
seo
08/22/22
14
Google Analytics
Google Analytics is a free software platform that can be added to your website to track visitor data.
Digital Marketing
definition
08/08/22
15
UI
A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.
Digital Marketing
definition
08/05/22
16
A/B testing
A/B (or split) testing is a process of making changes to a campaign, page or other marketing material and measuring to see if that change improves results. Typically, you'd want to change just one element at a time so that you could identify which change caused the impact.
Digital Marketing
definition
08/05/22
17
Crowdsourcing
Crowdsourcing is the process of leveraging groups of people for a certain goal such as raising money or filling out a poll on social media.
Digital Marketing
definition
08/05/22
18
Hotfrog
Add your business listing to Hotfrog where users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
19
Brand awareness
Brand awareness refers to how much individuals are familiar with and recognize your brand. Awareness increases trust in potential customers
Digital Marketing
definition
08/06/22
20
Snippets
Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.
Digital Marketing
definition
08/08/22
21
Hotjar
Visual recordings and heatmaps of your visitors' actions on your website.
Digital Marketing
tool
free
paid
conversions
08/03/22
22
Loomly
Social media management platform with built in calendars and workflows.
Digital Marketing
tool
paid
social media
08/03/22
23
Popup timer
If you have a popup that displays after a certain interval of time, try modifying it to a shorter or longer time before it displays.
Digital Marketing
ab testing
idea
08/04/22
24
Page rank
Page rank is the common term for how trustworthy or credible a website is as determined by Google. The ranking is 0-10 with 0 being where all domains start (not receiving any search engine traffic) and 10 being likely to rank well for nearly every relevant keyword (only companies like Apple, Google, Microsoft and others are a 10).
Digital Marketing
definition
seo
08/05/22
25
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
26
Neustar Localeze
Localeze is a business platform that tries to help users find relevant, quality businesses.
Digital Marketing
directory
backlinks
source
08/31/22
27
Open rate
Open rate is the percentage of opens compared to the number of emails sent.
Digital Marketing
definition
08/05/22
28
Drip campaign
A drip campaign is an automated series of emails sent to nurture a lead after they perform a conversion activity.
Digital Marketing
definition
08/05/22
29
Soft bounce
A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.
Digital Marketing
definition
08/06/22
30
Better Business Bureau
For local businesses, build trust with your audience by being listed and verified on BBB.
Digital Marketing
directory
backlinks
source
08/31/22
31
eLocal
Create a listing for your business on eLocal's online directory.
Digital Marketing
directory
backlinks
source
08/31/22
32
n49.com
n49 helps users search for and find the best local businesses in their community.
Digital Marketing
directory
backlinks
source
08/31/22
33
Off-page optimization
Off-page optimization is process of improving the SEO of your website external of your site. An example of this would be accruing backlinks.
Digital Marketing
definition
seo
08/05/22
34
CitySquares
CitySquares is a search platform that helps users find local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
35
Countdown timer
Add a countdown timer to an offer whether it's good for a limited time or not. Urgency often helps with closing the sale.
Digital Marketing
ab testing
idea
08/04/22
36
SEM
Search engine marketing is the practice of paying for results to appear in search engine result pages. As opposed to SEO that helps with results appearing organically, with SEM you are selecting demographics and lists of keywords that you want your search ad to display for, then paying for its placement on the page.
Digital Marketing
definition
sem
08/04/22
37
Columns
Change the number of columns that contain your content.
Digital Marketing
ab testing
idea
08/04/22
38
CMS
A content management system (CMS) is software that manages and allows you to make changes to content specifically for a website.
Digital Marketing
definition
08/04/22
39
Bounce rate
Bounce rate measures the percentage of users that "bounce off" of your website or, simply, visit a page on your site and leave without visiting a secondary page or taking any other action.
Digital Marketing
definition
08/05/22
40
Hub.biz
Hub.biz is an online business directory website.
Digital Marketing
directory
backlinks
source
08/31/22
41
Facebook Pages
Share details and updates for your business on Facebook.
Digital Marketing
directory
backlinks
source
08/31/22
42
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
43
Buyer's journey
The buyer's journey is the process that a user goes through from awareness of a product or service to the actual purchase. It often includes 3 general phases - awareness, consideration an decision.
Digital Marketing
definition
08/05/22
44
Google Business Profile
Google Business Profile (formerly "My Business") can be leveraged by business owner's to display helpful information about your business (e.g. location, hours, services) in SERPs.
Digital Marketing
definition
08/08/22
45
Client logos
Display a list of your client logos to gain credibility and trust with your visitors.
Digital Marketing
ab testing
idea
08/04/22
46
Automation
Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.
Digital Marketing
definition
08/05/22
47
Churn rate
Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.
Digital Marketing
definition
08/05/22
48
Mobile-first indexing
For users performing search queries on mobile devices, Google keeps a mobile index of webpages and uses that to return results. If a webpage displays well on larger, desktop devices but not on smaller, mobile devices then the page likely won't rank as well on mobile searches.
Digital Marketing
definition
08/08/22
49
Target audience
Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.
Digital Marketing
definition
08/05/22
50
Instagram for Business
Share creative media, images and videos for your business on Instagram.
Digital Marketing
directory
backlinks
source
08/31/22
Load more
That's it! Please contribute if you'd like to add more to this list.
Get a real-time price estimate!
Try our free project estimator tool to get an immediate cost and time estimate for your project. The system will ask you a few simple questions and then provide you with estimated cost and time ranges.