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The List
256 items
reset1
HTML
HTML stands for hypertext markup language and is the standard system or formatting of text for building webpages.
Digital Marketing
definition
08/05/22
2
Quality interactions
With the excess of automation and chatbots, focus on real, conversational and quality interactions that you can have with your audience and customers.
Digital Marketing
trend
08/09/22
3
CTR
Clickthrough rate is the percentage of clicks to impressions that a campaign receives. If 10 people saw your campaign and 1 person clicked on it then your CTR would be 10%.
Digital Marketing
definition
08/04/22
4
Crawler
A web crawler refers to a bot on the internet that scans websites. Search engines like Google have crawlers that are scanning the internet 24/7. Other sites that have an interest in internet data crawl the internet often as well.
Digital Marketing
definition
08/07/22
5
EZLocal
List your business for free on EZLocal.
Digital Marketing
directory
backlinks
source
08/31/22
6
Turbify
Submit and manage your business on multiple online platforms and directories.
Digital Marketing
directory
backlinks
source
tool
paid
08/31/22
7
No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
ab testing
idea
08/04/22
8
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
9
HTML emails
You can build your email purely with HTML and some publications may require that you send them an HTML version of your campaign to send.
Digital Marketing
definition
08/05/22
10
Short, DIY videos
Inspired by TikTok, record short, unedited videos/screen-shares of processes, tasks, activities of your business.
Digital Marketing
trend
08/09/22
11
Target audience
Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.
Digital Marketing
definition
08/05/22
12
Long-tail keywords
Long-tail keywords are an SEO strategy that refer to longer versions of main keywords that you'd like to target. For example, it would be very difficult to rank highly for "cookie", but it would likely be much easier to rank for a phrase such as "cookie tins for holiday parties".
Digital Marketing
definition
08/08/22
13
Columns
Change the number of columns that contain your content.
Digital Marketing
ab testing
idea
08/04/22
14
Keyword density
Keyword density refers to the number of times a certain keyword or keyword phrase appears on a webpage compared to the page's total words.
Digital Marketing
definition
08/08/22
15
Add numbers
To your copy, consider adding numbers - specific or general. For example, "We've served over 2,000 clients" or "2,174 clients can't be wrong!"
Digital Marketing
ab testing
idea
08/04/22
16
Google My Business
Submit your business, get verified and come up for local business searches.
Digital Marketing
directory
backlinks
source
08/31/22
17
SSL
An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.
Digital Marketing
definition
08/08/22
18
Influencer
An influencer is a person on social media who has the power to influence or impact their followers toward a certain brand, product or idea.
Digital Marketing
definition
08/05/22
19
Metaverse
The metaverse (Facebook's new digital platform) is a cyberspace of digital content, interactions, virtual reality and marketplaces. It's still very new (and vague), but worth looking into for possible ways that your business can leverage it.
Digital Marketing
trend
08/09/22
20
Meta tags
Meta tags are HTML tags added to websites and used by search engines and social media websites for descriptions and images.
Digital Marketing
definition
seo
08/08/22
21
Time on page
The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.
Digital Marketing
definition
08/08/22
22
Link profile
The link profile refers to a website's backlinks and the sites they're coming from. If a site's link profile contains other high-quality sites, then it will be looked at more favorably by search engines then if it contains low quality, spammy sites.
Digital Marketing
definition
08/08/22
23
HubSpot Solutions
List your marketing business on HubSpot's directory and promote yourself for various services.
Digital Marketing
directory
backlinks
source
08/31/22
24
Local.com
List your business on local.com where users perform searches for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
25
Keyword research
Keyword research refers to the practice of identifying best keywords to target based on competition, volume of searches and relevancy to your business.
Digital Marketing
definition
08/08/22
26
Manta
Create a free listing for your company and compare with other businesses.
Digital Marketing
directory
backlinks
source
08/31/22
27
Find US Local
Find US Local is an online business directory for companies located in the US.
Digital Marketing
directory
backlinks
source
08/31/22
28
Focus on your audience
Your audience sees enough sales-y posts. Focus, instead, on engaging with them in a real, personal way.
Digital Marketing
trend
08/09/22
29
Best of the Web
BOTW is a business directory that verifies and lists business profiles.
Digital Marketing
directory
backlinks
source
08/31/22
30
CRO
Conversion rate optimization is the practice of improving the percentage of users who sign up, purchase or complete the desired conversion action.
Digital Marketing
definition
cro
08/04/22
31
Scarcity
If you're running out of the offer, mention that in the copy - "running out" or state how many are left.
Digital Marketing
ab testing
idea
08/04/22
32
ChamberofCommerce.com
ChamberofCommerce.com is an international chamber of commerce site where you can list your business information.
Digital Marketing
directory
backlinks
source
08/31/22
33
Churn rate
Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.
Digital Marketing
definition
08/05/22
34
Automation
Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.
Digital Marketing
definition
08/05/22
35
Just Landed
Just Landed helps users find products and services from local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
36
Cybo
Cybo is a global online business directory.
Digital Marketing
directory
backlinks
source
08/31/22
37
Testimonial
Try adding a testimonial to your offer to make the user feel more confident about signing up.
Digital Marketing
ab testing
idea
08/04/22
38
Countdown timer
Add a countdown timer to an offer whether it's good for a limited time or not. Urgency often helps with closing the sale.
Digital Marketing
ab testing
idea
08/04/22
39
Customer segmentation
Customer (or market) segmentation is the process of categorizing customers based on different criteria such as needs, interests, budget or more. This allows you to target assets to specific groups of people.
Digital Marketing
definition
08/05/22
40
Alt text
Image alt (alternative) text should be added to every image on a webpage for the purpose of making them accessibility to individuals with visual disabilities.
Digital Marketing
definition
08/06/22
41
CRM
Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.
Digital Marketing
definition
crm
08/04/22
42
Headline copy
Change the copy of your headline - tweak individual words or phrases, add action words.
Digital Marketing
ab testing
idea
08/04/22
43
Content marketing
Content marketing refers to the creation and distribution of material online. Content can include assets such as blog posts, social media posts, charts, ebooks and more.
Digital Marketing
definition
08/07/22
44
Neustar Localeze
Localeze is a business platform that tries to help users find relevant, quality businesses.
Digital Marketing
directory
backlinks
source
08/31/22
45
Search technique documentation
Improve your productivity by being more efficient at writing queries on Google Search. You can do so by learning how to refine your searches, using special characters and operators.
Digital Marketing
search operators
productivity
08/01/22
46
Redirect
You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.
Digital Marketing
definition
08/06/22
47
List segmenting
List segmenting is the process of tagging your email list members with specific categories or traits so that you can send them more specific, targeted emails.
Digital Marketing
definition
08/05/22
48
Promotion or Information
To get users to sign up for something like an email newsletter, you could try to offer a promotion or discount, or you could try offering an exclusive piece of content instead.
Digital Marketing
ab testing
idea
08/04/22
49
UX
User experience (UX) design refers to the practice of testing and modifying your website or application to ensure that it provides the best possible experience to the user.
Digital Marketing
definition
08/05/22
50
Hard bounce
A hard bounce occurs when an email you send is immediately returned to you. It means that either the email doesn't exist, was mistyped or has blocked your address.
Digital Marketing
definition
08/05/22
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