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New Hampshire Housing Finance Authority, Mortgage Content & Keyword Analysis

for nhhfa.org

New Hampshire Housing Finance Authority logo

Keyword Density

Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.

But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.

Below are 3 tables that show the keyword density of the nhhfa.org webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.

Keywords (single words)

Repeats

Density

&

20

3.80%

housing

14

2.66%

2023

11

2.09%

program

7

1.33%

7

1.33%

notice

6

1.14%

sep

6

1.14%

hampshire

5

0.95%

assistance

4

0.76%

search

4

0.76%

programs

4

0.76%

rental

4

0.76%

list

3

0.57%

mortgage

3

0.57%

lender

3

0.57%

forms

3

0.57%

news

3

0.57%

28

3

0.57%

public

3

0.57%

2

0.38%

Keywords (2 word phrases)

Repeats

Density

hampshire housing

3

0.57%

2023 notice

3

0.57%

sep 28

2

0.38%

assistance fundforms

1

0.19%

email list

1

0.19%

lenders &

1

0.19%

realtors mortgage

1

0.19%

programs &

1

0.19%

selling guide

1

0.19%

lender notices

1

0.19%

Keywords (3 word phrases)

Repeats

Density

our email list

2

0.38%

selling guide lender

2

0.38%

assistance fundforms &

1

0.19%

go toggle navigation

1

0.19%

lenders & realtors

1

0.19%

mortgage programs &

1

0.19%

notices & updates

1

0.19%

marketing materials &

1

0.19%

search for housing

1

0.19%

housing choice voucher

1

0.19%

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