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for nec.edu
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the nec.edu webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
students
21
2.25%
nec
18
1.93%
learn
15
1.61%
programs
12
1.28%
online
10
1.07%
program
10
1.07%
england
10
1.07%
college
10
1.07%
tuition
9
0.96%
oncampus
8
0.86%
financial
8
0.86%
art
8
0.86%
help
8
0.86%
aid
7
0.75%
experience
7
0.75%
military
6
0.64%
precollege
6
0.64%
associate
6
0.64%
executive
6
0.64%
academic
6
0.64%
Keywords (2 word phrases)
Repeats
Density
financial aid
3
0.32%
catalog launch
3
0.32%
college announces
3
0.32%
student faculty
2
0.21%
military tuition
2
0.21%
aid financial
2
0.21%
aid tuition
2
0.21%
early acceptance
2
0.21%
program student
2
0.21%
type accepted
2
0.21%
Keywords (3 word phrases)
Repeats
Density
new england college
4
0.43%
parents and families
2
0.21%
student faculty and
2
0.21%
tuition and financial
2
0.21%
aid financial aid
2
0.21%
early acceptance program
2
0.21%
student type accepted
2
0.21%
and enrolled students
2
0.21%
new students transfer
2
0.21%
students returning students
2
0.21%
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