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for manchesternh.gov
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the manchesternh.gov webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
contact
40
1.42%
park
39
1.38%
school
29
1.03%
city
28
0.99%
manchester
22
0.78%
faq
22
0.78%
fire
20
0.71%
health
20
0.71%
services
18
0.64%
board
17
0.60%
calendar
16
0.57%
code
16
0.57%
police
16
0.57%
&
15
0.53%
tax
14
0.50%
ordinances
13
0.46%
department
13
0.46%
resources
13
0.46%
street
13
0.46%
ward
13
0.46%
Keywords (2 word phrases)
Repeats
Density
alderman ward
6
0.21%
ordinances title
4
0.14%
tax book
4
0.14%
street station
4
0.14%
senior services
4
0.14%
published: 03/21/2025
4
0.14%
meeting minutes
3
0.11%
water quality
3
0.11%
zoning ordinance
3
0.11%
cso discharge
3
0.11%
Keywords (3 word phrases)
Repeats
Density
of ordinances title
3
0.11%
ordinances code of
2
0.07%
code of ordinances
2
0.07%
active employees retired
2
0.07%
city hall plaza
2
0.07%
sewer backflow program
2
0.07%
office of youth
2
0.07%
services advisory board
2
0.07%
city of manchester
2
0.07%
manchester business center
1
0.04%
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