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Hopkinton State Fair, Attraction Content & Keyword Analysis

for hsfair.org

Hopkinton State Fair logo

Keyword Density

Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.

But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.

Below are 3 tables that show the keyword density of the hsfair.org webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.

Keywords (single words)

Repeats

Density

189

12.87%

&

36

2.45%

ag

30

2.04%

porch

29

1.98%

stage

28

1.91%

@

28

1.91%

country

27

1.84%

farm

15

1.02%

durgin

14

0.95%

horse

13

0.89%

federation

12

0.82%

america

12

0.82%

risney

12

0.82%

wood

12

0.82%

tardy:

12

0.82%

comedy

12

0.82%

juggling

12

0.82%

hubert

12

0.82%

women

12

0.82%

loggers

12

0.82%

Keywords (2 word phrases)

Repeats

Density

– ag

18

1.23%

stage @

18

1.23%

country porch

14

0.95%

– country

13

0.89%

ag stage

10

0.68%

america –

9

0.61%

– durgin

8

0.54%

– wood

8

0.54%

maine –

7

0.48%

tardy: comedy

6

0.41%

Keywords (3 word phrases)

Repeats

Density

ag stage @

12

0.82%

– ag stage

8

0.54%

– country porch

8

0.54%

george – country

6

0.41%

tardy: comedy &

6

0.41%

juggling – country

6

0.41%

of maine –

5

0.34%

wood sculpture –

4

0.27%

& juggling –

4

0.27%

of america –

4

0.27%

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