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for envirovantage.com
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the envirovantage.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
&
33
2.78%
demolition
24
2.02%
abatement
17
1.43%
removal
17
1.43%
asbestos
15
1.26%
services
15
1.26%
project
15
1.26%
mold
13
1.09%
air
10
0.84%
cleaning
10
0.84%
indoor
9
0.76%
quality
9
0.76%
lead
8
0.67%
duct
8
0.67%
industrial
8
0.67%
federal
7
0.59%
cleanup
7
0.59%
commercial
7
0.59%
pcb
6
0.51%
clients
6
0.51%
Keywords (2 word phrases)
Repeats
Density
air quality
6
0.51%
asbestos abatement
4
0.34%
& industrial
4
0.34%
commercial &
4
0.34%
removal services
4
0.34%
lead abatement
3
0.25%
pcb removal
3
0.25%
indoor air
3
0.25%
demolition structural
3
0.25%
duct cleaning
3
0.25%
Keywords (3 word phrases)
Repeats
Density
demolition hydro &
4
0.34%
commercial & industrial
4
0.34%
takedown select interior
3
0.25%
indoor air quality
3
0.25%
asbestos abatement lead
2
0.17%
abatement & heavy
2
0.17%
asbestos abatement duct
2
0.17%
cleaning sensitive homeowner
2
0.17%
over 35 years
2
0.17%
abatement lead abatement
2
0.17%
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