Digital Marketing & Website Development Services for New Hampshire Lawyers

The average person spends over 6 hours per day online, with a significant portion of that time spent on social media and search engines. With advancements in technology and people spending more and more time at home post-pandemic, it's more critical than ever that law firms have a strong online presence to grow their businesses.

As a local firm in NH, you may be tempted to think that certain technologies or functionalities are out of reach for you. That's no longer true! We're bringing the skills and experiences that we've gained from working on projects for Microsoft, United Way, Costco and other large companies back to our home state to help local lawyers leverage the latest in digital marketing and web development.

Digital marketing is the use of digital channels to promote a product, service, or brand. These channels include search engines, social media, email, and websites. Digital marketing can be an effective way for law firms to reach potential clients and promote their services.

Website development refers to the process of creating and maintaining a website. This can involve a range of tasks, including designing and coding the website, writing content, and managing the website's functionality.

Law firms can use their website to provide information about their services, attract new clients, and communicate with existing clients. A well-designed and user-friendly website can help a law firm establish its online presence and establish credibility with potential clients.

There are many different approaches to digital marketing and website development for law firms, and it's important to choose the strategy that works best for your firm. Some strategies that may be effective for law firms include:

• Search engine optimization (SEO): This involves optimizing a website's content and structure to improve its ranking in search engine results pages. This can help law firms attract more organic traffic to their website.
• Pay-per-click (PPC) advertising: This is a form of online advertising in which advertisers pay each time a user clicks on one of their ads. PPC can be an effective way for law firms to reach a targeted audience and drive traffic to their website.
• Social media marketing: Law firms can use social media platforms, such as Facebook and LinkedIn, to promote their services and engage with potential clients.
• Content marketing: This involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can include blog posts, videos, and other types of content that provide value to potential clients and help establish the law firm as an authority in its field.

Overall, digital marketing and website development are important tools for law firms to attract new clients and promote their services. By investing in a strong online presence, law firms can reach a wider audience and establish credibility in their field.

There are a few common challenges that law firms may face when it comes to digital marketing and website development:

• Complicated legal regulations: There are many legal regulations that law firms must adhere to when it comes to marketing and advertising. For example, in some states, lawyers are not allowed to use certain types of language or make specific claims in their marketing materials. This can make it difficult for law firms to create effective digital marketing campaigns.
• Limited budget: Many law firms have limited budgets for marketing and advertising, which can make it challenging to invest in digital marketing efforts. This can make it difficult for law firms to compete with larger firms that have more resources to invest in marketing.
• Competition: There is a lot of competition in the legal industry, and law firms may face difficulty standing out in a crowded market. This can make it challenging for law firms to attract new clients and grow their business.
• Lack of technical expertise: Some law firms may not have the technical expertise or resources to effectively manage their digital marketing efforts and website development. This can make it difficult for them to keep up with the latest trends and techniques in the industry.
• Privacy concerns: Law firms handle a lot of sensitive information, and it's important for them to protect their clients' privacy. This can make it challenging for law firms to use certain types of digital marketing, such as tracking cookies or targeted advertising, which may require the collection of personal data.

Overall, law firms face unique challenges when it comes to digital marketing and website development, but with careful planning and a thorough understanding of the legal regulations and best practices, they can overcome these challenges and effectively promote their services online.

We're looking to come alongside you and your law firm, learn about what you're currently doing with digital marketing and web development, offer data-backed recommendations for how we can grow your business, execute those programs and report back to you with results, findings and next-steps for continued growth and success.

Our average client relationship lasts over 10 years, so we'd hope that we can develop a relationship with your firm for the long run, where you'll know that we always have your best interest in mind and will take care of the digital marketing side of your business while you work on what you do best - practice law and care for your own clients.

Contact us today for a free quote, to inquire about our services or simply start a no-pressure conversation! Or try our free project estimator tool to get an idea of what a project you're interested in might cost.