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The List
46 items
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"As seen on" references
Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.
Digital Marketing
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08/04/22
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1-step or 2-step
Typically, it works better to reduce the amount of steps that the user needs to take. But would it work better if you made it 2 instead? For example, on the first screen you could ask a simple yes or no question, and then just the form on step 2. Sometimes cleanliness and simplicity help the user to not feel overwhelmed.
Digital Marketing
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08/04/22
3
Acquisition source
Have the copy or ad change based on how the user was acquired. For example, if the user clicked on a link from Facebook, you could say "Since you've seen our Facebook page ..."
Digital Marketing
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08/04/22
4
Add numbers
To your copy, consider adding numbers - specific or general. For example, "We've served over 2,000 clients" or "2,174 clients can't be wrong!"
Digital Marketing
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08/04/22
5
Background color
Changing the background color of your content or a section of it can have drastic effect.
Digital Marketing
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08/04/22
6
Background image
Instead of a color, try a different background image and see if that makes a difference.
Digital Marketing
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08/04/22
7
Body copy
Change the body text of the content - add different phrases, focus on user intent.
Digital Marketing
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08/04/22
8
Button action
After the conversion, what are you communicating to the user? Are you displaying a success message, links to related content or redirecting to another page? Try changing those to see which one works best at accomplishing the next desired user action.
Digital Marketing
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08/04/22
9
Button copy
Get the user to click by changing the text of the button or link. Instead of "Learn More" say "You in?", "Sign Up, It's Free", or "Save My Seat".
Digital Marketing
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08/04/22
10
Button icon
Would adding an icon to the button help to get more clicks?
Digital Marketing
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08/04/22
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Button placement
Should the button/link be the entire container, or on the bottom, centered or in a corner?
Digital Marketing
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08/04/22
12
Change lead magnet
To capture an email address for a lead, you may offer some sort of lead magnet. You could try changing it to something different (e.g. checklist, template, infographic, ebook) to see if it improves your conversion rate.
Digital Marketing
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08/04/22
13
Client logos
Display a list of your client logos to gain credibility and trust with your visitors.
Digital Marketing
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08/04/22
14
Close button
If you have a popup, you typically want to have a close or "X" button somewhere for the user to be able to close the popup. What if you removed it? Would it annoy your users? Probably. But would it improve conversions?
Digital Marketing
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08/04/22
15
Columns
Change the number of columns that contain your content.
Digital Marketing
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08/04/22
16
Copy voice
Does your copy perform better if it's written in first person (I, me, we, us) or second person (you, your, yours)?
Digital Marketing
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08/04/22
17
Countdown timer
Add a countdown timer to an offer whether it's good for a limited time or not. Urgency often helps with closing the sale.
Digital Marketing
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08/04/22
18
Cross-sell
Once a user adds an item to their cart, try suggesting other, similar products to see if that boosts their sales.
Digital Marketing
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08/04/22
19
Disable double-optin
When populating an email list, it's often a good idea to have the email platform send a double-optin email to make sure that the email address is valid and confirm that the user wanted to sign up.
Digital Marketing
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08/04/22
20
Error message
If the user doesn't fill out a form correctly, do you have a clear error message? What if you changed the text and made it funny? For example, "Another user with this email already exists. Maybe it's your evil twin. Spooky!"
Digital Marketing
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08/04/22
21
Exit intent sensitivity
A popular popup action is to display the popup message when the user is about to leave the page. Try changing the sensitivity of the trigger - displaying the popup immediately, after 2 seconds or something else.
Digital Marketing
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08/04/22
22
Font size
Change the size of the text - all of the text or just the heading, body or link/button.
Digital Marketing
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08/04/22
23
Font weight
Make the text bold, or some of it bold and see if that makes an improvement.
Digital Marketing
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08/04/22
24
Headline color
Adjust the color of the main headline text.
Digital Marketing
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08/04/22
25
Headline copy
Change the copy of your headline - tweak individual words or phrases, add action words.
Digital Marketing
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08/04/22
26
Headline font
Change the font of the headline text.
Digital Marketing
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08/04/22
27
Image or video
Would an image work better in that container or a video? Which one commands more attention and leads to more conversions?
Digital Marketing
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08/04/22
28
Inactivity sensor
Is the user still on your page but they've been inactive for a certain length, or they've clicked over to a different tab? Try encouraging them to come back or reengaging them.
Digital Marketing
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08/04/22
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Location in content
If your call-to-action is within the main body of your page, should you move it toward the top of the content, half-way down, at the bottom or somewhere else?
Digital Marketing
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08/04/22
30
Multiple campaigns
While a page having 1 goal or call-to-action is typically preferred, maybe there are times when you should consider the primary goal and then a secondary goal as well in case the first one doesn't convert.
Digital Marketing
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08/04/22
31
No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
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08/04/22
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Personalize
If you have the user's name or their company's name, try adding that into the copy.
Digital Marketing
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08/04/22
33
Popup scroll length
If you have a popup message that displays after a user starts scrolling down the page, try changing the scrolling length. Making it shorter (just after the user starts scrolling) or maybe after a user scrolls to a certain element on the page.
Digital Marketing
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08/04/22
34
Popup timer
If you have a popup that displays after a certain interval of time, try modifying it to a shorter or longer time before it displays.
Digital Marketing
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08/04/22
35
Promotion or Information
To get users to sign up for something like an email newsletter, you could try to offer a promotion or discount, or you could try offering an exclusive piece of content instead.
Digital Marketing
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08/04/22
36
Reduce form inputs
If you reduced the number of form inputs for the user to fill out, will that increase the amount of times the form is submitted? For example, do you really need to ask for their phone number? Maybe just their name and email?
Digital Marketing
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08/04/22
37
Removing placeholders
Sometimes form inputs have placeholders to help you know what can be entered. Does your campaign work better with or without them?
Digital Marketing
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08/04/22
38
Scarcity
If you're running out of the offer, mention that in the copy - "running out" or state how many are left.
Digital Marketing
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08/04/22
39
Size of discount
Modifying the size of the discount that you're offering - up, down, round number, odd number, etc.
Digital Marketing
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08/04/22
40
Statistics
Share statistics about how much your product or service has improved a process or saved a customer money.
Digital Marketing
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08/04/22
41
Subheading styles
Instead of the heading, try changing the color or font of the content subheading.
Digital Marketing
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08/04/22
42
Testimonial
Try adding a testimonial to your offer to make the user feel more confident about signing up.
Digital Marketing
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08/04/22
43
Type of alert
Does it work better to have your offer in a ribbon at the top of the page, on the sidebar or as a popup when a user intends to leave the page?
Digital Marketing
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08/04/22
44
Upsell
Once you've closed a sale, try upselling another product to see if that helps to increase sales.
Digital Marketing
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08/04/22
45
Yes/no buttons
Instead of having just one option, have a second that basically just closes the window. For example, the "Yes" could be "Yes, give me access". The "No" could be "Maybe next time". Try adding and then changing this text to see what works best.
Digital Marketing
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08/04/22
46
Yes/yes buttons
Instead of "yes/no" where one button converts the user and the other closes the offer, have 2 "yes" buttons but with slightly different desired outcomes. For example, the first button could say "Yes, I want a free domain". The second could say "No, I just want to build a website."
Digital Marketing
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08/04/22
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