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Perform a content and keyword audit on your webpage
Enter your webpage URL and email below for a free audit of your webpage. Confirm where your page is set up for success and identify improvements that can be made.
for sullivanconstruction.com
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the sullivanconstruction.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
platinum
3
0.76%
hampshire
3
0.76%
sullivan
3
0.76%
process
3
0.76%
”—
3
0.76%
&
3
0.76%
hopework
2
0.51%
menuclose
2
0.51%
leed
2
0.51%
contractor
2
0.51%
building
2
0.51%
state
2
0.51%
practices
2
0.51%
reduction
2
0.51%
nh
2
0.51%
company
2
0.51%
clients
2
0.51%
work
2
0.51%
working
2
0.51%
ceo
2
0.51%
Keywords (2 word phrases)
Repeats
Density
& president
2
0.51%
leed platinum
1
0.25%
certified general
1
0.25%
platinum office
1
0.25%
hampshire leed
1
0.25%
practices focusing
1
0.25%
greenhouse gas
1
0.25%
fuel dependence
1
0.25%
practices sullivan
1
0.25%
design build
1
0.25%
Keywords (3 word phrases)
Repeats
Density
leed platinum certified
1
0.25%
general contractor its
1
0.25%
platinum office building
1
0.25%
focusing on improving
1
0.25%
the occupant’s wellbeing
1
0.25%
greenhouse gas emissions
1
0.25%
of fossil fuel
1
0.25%
a founding member
1
0.25%
usgbc the company
1
0.25%
the design build
1
0.25%
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