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for fulcrum-nh.com
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the fulcrum-nh.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
project
47
2.34%
fulcrum
28
1.39%
jobsite
18
0.90%
team
16
0.80%
update
14
0.70%
process
12
0.60%
video
12
0.60%
community
10
0.50%
management
10
0.50%
9
10
0.50%
status
10
0.50%
&
9
0.45%
experience
9
0.45%
success
9
0.45%
|
8
0.40%
time
8
0.40%
close
8
0.40%
design
8
0.40%
owners
8
0.40%
station
8
0.40%
Keywords (2 word phrases)
Repeats
Density
jobsite status
8
0.40%
jobsite update
6
0.30%
station 9
6
0.30%
real estate
4
0.20%
charitable community
4
0.20%
emergency center
4
0.20%
fulcrum associates
3
0.15%
community projects
2
0.10%
& build
2
0.10%
fulcrum precon®
2
0.10%
Keywords (3 word phrases)
Repeats
Density
9 jobsite status
4
0.20%
by fulcrum associates
3
0.15%
jobsite status video
3
0.15%
fulcrum associates is
2
0.10%
design & build
2
0.10%
department engine #9
2
0.10%
charitable community project
2
0.10%
fulcrum’s 2021 charitable
2
0.10%
#1fire station 9
2
0.10%
jobsite update video
2
0.10%
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