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Perform a content and keyword audit on your webpage
Enter your webpage URL and email below for a free audit of your webpage. Confirm where your page is set up for success and identify improvements that can be made.
for colby-group.com
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the colby-group.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
insurance
125
3.78%
coverage
30
0.91%
business
27
0.82%
smushcdn
26
0.79%
png
26
0.79%
hampshire
21
0.64%
vermont
21
0.64%
policy
21
0.64%
help
19
0.57%
group
18
0.54%
protect
17
0.51%
colby
15
0.45%
auto
14
0.42%
liability
14
0.42%
nh
13
0.39%
homeowners
12
0.36%
event
12
0.36%
additional
11
0.33%
personal
10
0.30%
policies
10
0.30%
Keywords (2 word phrases)
Repeats
Density
insurance group
10
0.30%
insurance company
8
0.24%
colby insurance
7
0.21%
business insurance
6
0.18%
net worth
4
0.12%
auto insurance
3
0.09%
care insurance
3
0.09%
customized insurance
3
0.09%
insurance coverage
3
0.09%
excess liability
3
0.09%
Keywords (3 word phrases)
Repeats
Density
colby insurance group
7
0.21%
hampshire insurance company
3
0.09%
your homeowners policy
3
0.09%
insurance group on
2
0.06%
insurance group icon
2
0.06%
hampshire and vermont
2
0.06%
insurance company we
2
0.06%
help you find
2
0.06%
validation purposes and
2
0.06%
unchanged this field
2
0.06%
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